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India-made cars coming to NWI
Tuesday, May 8, 2007 9:15 AM CDT
BY ANDREA HOLECEK
holecek@nwitimes.com
219.933.3316
HOBART | Team Imports will begin importing Mahindra all-diesel pickups and sport utility vehicles from India for sale at its Team Mahindra dealership as the vehicles make their first appearance in the U.S. market.
Mike Rudolph, one of Team Imports' owners, said the Mahindra's "out of the box" vehicles with their four-wheel drive automatic turbo diesel engines, good fuel economy and reasonable pricing have prompted him to become one of the company's 200 U.S. franchisees, the only one in Northwest Indiana.
"I like their thinking," Rudolph said Monday. "They offer a different vehicle. They're attacking the market from a different niche."
Manufactured by auto division of Mahindra & Mahindra LTD in Mumbai, India, the Mahindra pickups will begin appearing in the U.S. market in late 2008, with the company's Scorpio-model SUV's following in early 2009, Rudolph said.
The Indian conglomerate began its first venture into the auto market producing the "Willy," a Jeep-like vehicle, in 1954. It currently sells its SUVs in Europe, Australia and South Africa, according to its Web site. Mahindra is the fourth-largest tractor producer in the U.S., with manufacturing plants in Calhoun, Ga., and Red Bluff, Calif.
The company's entrance into the Indiana and U.S. market will be aided by the market's growing Indian population -- already are familiar with the company and its vehicles -- and their good value, Rudolph said.
"When most consumers can find a good value at a good price they'll get over it (foreign production) quickly," he said. "Their quality is good. By the J.D. Powers ranking, they (Mahindra) are in the top four or five among the out of 20-plus brands sold there."
The basic Mahindra SUV will have a $23,100 price tag, compared to a U.S.-made vehicle with a similar powertain and features that's priced $10,000 higher, Rudolph said. Mahindra vehicles all carry a four-year, 60,000 mile bumper-to-bumper warranty.
The Team Mahindra dealership at 4000 E. Lincoln Hwy., Hobart, will have mechanics trained to repair and maintain the imported vehicles. It's investing in the special tools for certain procedures, but Rudolph said any good diesel mechanic will be able to handle most normal maintenance.
The dealership also will carry a stock of replacement parts, with others available through its network of dealerships and a main parts warehouse in Alpharetta, Ga. Mahindra's U.S. importer, Global Vehicles USA Inc., is also located in Alpharetta. The company expects to sell 50,000 vehicles during its U.S. debut year.
"Mahindra knows they have one chance to get right in the U.S. market, so they're making sure everything's right quality-wise," Rudolph said. "They're very technologically-oriented and on top of the science."
Tuesday, May 8, 2007 9:15 AM CDT
BY ANDREA HOLECEK
holecek@nwitimes.com
219.933.3316
HOBART | Team Imports will begin importing Mahindra all-diesel pickups and sport utility vehicles from India for sale at its Team Mahindra dealership as the vehicles make their first appearance in the U.S. market.
Mike Rudolph, one of Team Imports' owners, said the Mahindra's "out of the box" vehicles with their four-wheel drive automatic turbo diesel engines, good fuel economy and reasonable pricing have prompted him to become one of the company's 200 U.S. franchisees, the only one in Northwest Indiana.
"I like their thinking," Rudolph said Monday. "They offer a different vehicle. They're attacking the market from a different niche."
Manufactured by auto division of Mahindra & Mahindra LTD in Mumbai, India, the Mahindra pickups will begin appearing in the U.S. market in late 2008, with the company's Scorpio-model SUV's following in early 2009, Rudolph said.
The Indian conglomerate began its first venture into the auto market producing the "Willy," a Jeep-like vehicle, in 1954. It currently sells its SUVs in Europe, Australia and South Africa, according to its Web site. Mahindra is the fourth-largest tractor producer in the U.S., with manufacturing plants in Calhoun, Ga., and Red Bluff, Calif.
The company's entrance into the Indiana and U.S. market will be aided by the market's growing Indian population -- already are familiar with the company and its vehicles -- and their good value, Rudolph said.
"When most consumers can find a good value at a good price they'll get over it (foreign production) quickly," he said. "Their quality is good. By the J.D. Powers ranking, they (Mahindra) are in the top four or five among the out of 20-plus brands sold there."
The basic Mahindra SUV will have a $23,100 price tag, compared to a U.S.-made vehicle with a similar powertain and features that's priced $10,000 higher, Rudolph said. Mahindra vehicles all carry a four-year, 60,000 mile bumper-to-bumper warranty.
The Team Mahindra dealership at 4000 E. Lincoln Hwy., Hobart, will have mechanics trained to repair and maintain the imported vehicles. It's investing in the special tools for certain procedures, but Rudolph said any good diesel mechanic will be able to handle most normal maintenance.
The dealership also will carry a stock of replacement parts, with others available through its network of dealerships and a main parts warehouse in Alpharetta, Ga. Mahindra's U.S. importer, Global Vehicles USA Inc., is also located in Alpharetta. The company expects to sell 50,000 vehicles during its U.S. debut year.
"Mahindra knows they have one chance to get right in the U.S. market, so they're making sure everything's right quality-wise," Rudolph said. "They're very technologically-oriented and on top of the science."