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IMC invests $ 100m for technology transfer rolls out new model of corolla

Saifullah Sani

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Indus Motor Company Limited (IMC), the manufacturers and distributors of Toyota and Daihatsu range of vehicles, announced the commencement of Customer’s order taking from 16th July for the much anticipated New Model of their flagship Toyota Sedan, Corolla. Parvez Ghias, Chief Executive Officer, IMC while highlighting the new model said that, “With the new Corolla, we aim to excite our customers on a whole new level, with complete peace of mind, unprecedented ride comfort and unique features. To introduce the new Corolla in Pakistan, we have invested around US$ 100 million in technology transfer and production facility improvements. With inclusion of innovative and unique specs, we aim to delight our customers even more”.

Ali Asghar Jamali, said that the Vehicles currently available are the Altis Grande CVT at Rupees 2,299,000, Altis Grande M/T Rupees 2,149,000, Altis 1.8 A/T at Rupees 2,149,000 and Altis 1.8 M/T at 2,024,000 (excluding withholding tax & Delivery charges). Lower specifications variants will be introduced in the subsequent months. Corolla Altis Grande, the 11th generation Corolla has been completely redesigned around the concepts of elegance and class-above Prestige.

The exterior design reflects modernity and attention to details, with a dynamic front and harmonious lines defining the exterior silhouette. The sleek, cutting edge shape gives the new corolla a very striking image and the aerodynamics provides greater agility and reduced air resistance. The new front and rear lamps provide a greater aesthetic appeal, in line with the continuous, free flowing design concept.

The new Corolla Altis is powered by 1800 CC, Dual VVTI engine with a 7 Speed Continuous Variable Transmission (CVT), that ensures seamless gear shifting, smooth acceleration, and low RPM while accelerating, resulting in superior performance and fuel efficiency. In order to enhance driving thrill, a sport type, Paddle gear shifting is also provided. The lower stance reduces air drag, resulting in improved road grip & greater fuel economy and a softer suspension system ensures a comfortable and smooth ride. The interior has been designed with a view to offer a spacious cabin and a larger trunk area. The Wheelbase has been expanded to provide maximum comfort and convenience. The seats have been redesigned to improve comfort whereas at the same time, increasing the legroom.

The Dual Tone Beige and black interior, leather trimmings along with chrome accents provide a feeling of grandeur and luxury. In order to maximize the ride comfort and utility, several unique features have been introduced such as the Auto Adjustable Drive seat, Rear Reclining Seats, intelligent Android based touch screen Audio and Steering Switches to access the In-car entertainment system with convenience. The center cluster, with all major controls is ergonomically placed to allow intuitive interaction. This is the 4th Model of the globally acclaimed sedan to be manufactured by IMC, as per Toyota’s Global Quality Standards.

IMC invests $ 100m for technology transfer rolls out new model of corolla
 
The interior of the new Corolla is VERY good, almost as good as the C-Class Merc

But funny how Corolla is their flagship model in Pakistan, I guess they've never introduced bigger Sedan models here
 
$100 mil for bringing in Corolla .Toyota's PR department deserves a home baked cookie ,-)
 
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