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As Apple Inc. tries to convince rich consumers to dish out more dollars for the new iPhone 6, Indian tech companies are slashing prices to target hundreds of millions of first-time smartphone buyers.
So far, Indian handset maker Intex Technologies India Ltd. is winning the race to the bottom.
Intex’s Cloud FX smartphone is one of the first to use Mozilla Corp.’s Firefox mobile operating system. With an online price of 1,999 rupees, or about $33, it claims to be the cheapest smartphone in the world.
You could buy more than 20 Cloud FX phones for the more-than-$700 it would cost to buy an iPhone 6 Plus in the U.S. without a phone-service contract.
So what do you get for one-twentieth the price of the latest iPhone? The short answer is more than you’d think, but still not enough.
The Intex phone looks and feels like the standard smartphone. Its 3.5-inch touch screen and rounded corners actually make it look a lot like an older iPhone.
The Mozilla operating system is generally easy to navigate. It’s a bit slow, but it can do most of the basics — calls, text messaging, Facebook FB +2.01%, Twitter TWTR +2.94%, email, WhatsApp—as long as it is connected to a solid cellular or Wi-Fi signal.
YouTube and Bollywood music sites, which are likely to be the favorites of India’s smartphone newbies, also worked surprisingly well.
Go beyond those basics, however, and the phone can get stuck — literally.
My attempts at simple web browsing–looking through a newspaper article or searching for movie times –often ended with a frozen or blank screen. Even some of the Mozilla applications and games available for download often didn’t work.
Meanwhile, one of the most important features for the on-the-go cheap phone consumer in India, battery life, was dismal. The phone rarely lasted a full day on a single charge, even with light usage.
The Intex Cloud FX does, however, have an important feature for times when the sophisticated software doesn’t work: an FM radio.
The bottom line is that the $33 smartphone won’t be taking over the world market any time soon. It may be a good basic smartphone for beginners on a budget, but only if they have regular access to Wi-Fi and power outlets. Anyone else will find the phones frustrating.
The Cloud FX is still a solid start for what is the first of what will certainly be many attempts to create a smartphone for the masses. The hardware and software is bound to get better, just like on the iPhone, and bottom-of-the-pyramid consumers will be able to dish out another $10 or so for a bit more battery life and capacity as their incomes rise.