HalfMoon
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Not quite, ASEAN countries are mostly able to separate political and economic approach between each other and between ASEAN and external partners. That results to continous close economic and supply chain integration both internally (AFTA) and externally (ACFTA). Furthermore, ASEAN basically sits in the most busy and active trade route in the world which enables manufactured products to be shipped not just to China, but also to other parts of the world.
Everyone thinks that they are the center of the world.
ASEAN may be well placed to ship to the Americas but not suitable for shipping to EU, GCC, Africa.
This is where South Asia comes in and is better placed.
A factory in Pakistan is certainly better suited to ship to EU than a factory in Philippines.