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Tesco has apologised after a horror-themed colouring book featuring gruesome pictures of blood, knives and screaming victims was marketed at children as young as five.
The book, called Colour Me Good - Arrggghhhh!!, features graphic drawings to colour in taken from famous horror films, including the man with nails in his head from Hellraiser, the woman holding a knife by her face from Misery, and a straitjacketed Anthony Hopkins in The Silence Of The Lambs.
Grandfather Chris Tuckwood came across the 16-page book while he was searching for a birthday present for his seven-year-old grandson, Reece.
The blurb on the back cover says the book contains 'really scary stuff' and 'more blood than you can shake a dagger at'.
Inside, there are line drawings of iconic stills from terrifying 18-rated films aimed at adults, including Fatal Attraction, The Shining, and Carrie and A Clockwork Orange.
Mr Tuckwood, 56, of Derby, who found the book on Tesco's website, said: 'It was advertised as being suitable for kids from five to eight - I dont think so.
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'It is unbelievable that they can sell such a thing aimed at kids. I dont think I have to say why its unsuitable, that much is obvious.
'Who on earth are they employing that thinks this is OK?'
A Tesco spokesman said the product was placed on the companys website by the books publisher.
He said: 'We have very clear guidelines for third-party sellers who list items on our website, and are sorry that on this occasion they werent followed.
Fury as Tesco sells horror-themed colouring books 'for five-year-olds' with scenes from The Shining and Silence of the Lambs | Mail Online
Whoa....WTF? That is nuts. I can't believe they even let this get to print. I can't imagine it is a big seller but for that to be marketed at 5+ yr olds is seriously twisted.
I'm afraid I'm a bit concerned about the person that thought this was a good idea to market to kids. What the heck were they thinking?
I would think you could make plenty of money marketing this to adults, fans of horror. Why kids?
I would think the bunny would be the most traumatizing of those three, they probably wouldn't get the other two.
Idiots.