Apple makes highly over-priced but good quality phones.
Samsung makes quite over-priced but average to poor quality phones. (In fact LG provides better quality).
Android generally consumes more battery and less efficient in using resources compared to iOS and Windows, probably being an open source software, but it is more versatile.
Microsoft is making fairly good quality phones at very lucrative price points, but I am still not sure about the functionality of their OS.
Btw, I am waiting for a nano chip implant somewhere inside our body, directly connecting to our nerve system drawing power from our body, and replacing the need for phone, computer, TV, music player, gaming console, cinema halls, etc. etc. Even sex.