Levina
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- Sep 16, 2013
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If marketing was all that mattered then Ra-One would 've been a bigger hit than 3 idiots after all Red chillies (prod. house) spent about 4 Cr just to promote the film.Madamji,It is all part of Marketing. strategy, it also implies that the state Govt. is able to afford such bikes for police,these things send subtle messages which might not look big at first look but subconscious mind programming is different thing.
That is the reason you like to buy a colgate toothpaste and not use Dabur lal dant manjan,
Any person exposed to a product 24/7 subconsciously gains acceptance and buys it, that is what advertisement companies do and spend huge money on product advertisements while the original product really costs less than1/50 th of the real price.
People who visit the summit will casually talk later back home with friends etc. about harleys in gujarat police and that word is spread by mouth.
I agree that Indian Bikes need to be advertised and its being done,why do you think china finds it hard to sell off its military hardware to any other nation except Pakistan?its about image makeup,West has destroyed the image of China completely by hit jobs in news,The same is being done about India.
The rape hysteria was fuelled by western NGO's which in turn affected our tourism.When compared to west we have lesser crime and violence but that is overlooked, what everyone forms an opinion is India is a place of crime without investigating the real facts and sources and compare it with Western nations crime statistics.
Moral of the story: If you dont have anything substantial to offer then no amount of marketing would help.
To get better investments in India first our government should bring about changes in our land acquisition laws and other related laws so that India really becomes attractive for foreign investors.