Beauty is subjective and often influenced by society and pop culture hence the attempt by the West to cast White male actors and models but not Asians in representative share. It's about power familiarity and aspirations and that is why I'm disgusted to see White male models all over billboards and ads in Asia like they're saying you want to look and be or be with a White man but not Asian attacking the subconscious idea of self and self worth of the Asian masculinity. Uyghurs are Chinese so they're fine as models but we shouldn't use White Europeans as our guidelines for beauty and let them determine what we should or should not look like or dress.Chinese prefer fair skin. But it's a thousands years of tradition has nothing to do with white race, which our ancestors didn't even know they exist by then. Chinese used to call white people "ghost" because they looked weird and ugly. Even now a big part of Chinese still believe white people are not good looking. The purpose of plastic surgery is to acquire more Asian style beauty, not white race beauty.
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