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China’s share of Europe’s electric car market accelerates as UK leads sales

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China’s share of Europe’s electric car market accelerates as UK leads sales

Chinese-owned MG’s MG4 is Britain’s bestselling EV after Tesla’s Model Y in first seven months of year

Mon 4 Sep 2023 10.36 EDT

China’s share of the European electric car market has more than doubled in less than two years as the world’s second largest economy tries to take the lead in the transition away from petrol and diesel cars.

The UK is the largest market in Europe for Chinese electric car brands, accounting for almost a third of sales in 2023 so far, according to data from Schmidt Automotive Research on the 18 largest European car markets. About 5% of all new car sales in the UK were from Chinese brands in the first seven months of 2023, a market share second only to Sweden.

Sales are accelerating: Chinese carmakers sold almost the same number of electric cars in Europe in the first seven months of 2023 as they did in the entirety of 2022.

Chinese brands have long struggled to break into Europe because of a reputation for lower-quality cars. However, some analysts believe the advent of new battery electric technology has wiped the slate clean for Chinese brands, and sales are booming.

The battery and carmaker BYD, which is backed by the US investor Warren Buffett, is the biggest maker of electric cars worldwide barring the US manufacturer Tesla. The state-owned SAIC and the private car conglomerate Geely are also vying with a host of electric-only startups such as Nio and Xpeng for a slice of the growing global market.

BMW boss Oliver Zipse

The BMW chief executive, Oliver Zipse, said on Sunday that Chinese carmakers posed an ‘imminent risk’ to the European industry. Photograph: Tobias Schwarz/AFP/Getty Images

The share of Chinese cars in the total European car market has risen from 0.1% in 2019 to 2.8% in the first seven months of 2023, Schmidt said. But it is clear that Chinese companies are targeting electric vehicles in particular: the share of the market for pure battery electric cars rose from 0.5% in 2019 to 3.9% in 2021. So far this year, Chinese manufacturers have won 8.2% of the European electric car market, selling 86,000 battery electric cars.

The rapid rise of Chinese carmakers has set off alarm bells in Europe, where millions of people work in car manufacturing. China also has a significant advantage because it has the lead in production of batteries, leaving European industry reliant on a geopolitical rival until it builds its own “gigafactories”.

The BMW chief executive, Oliver Zipse, on Sunday said Chinese carmakers posed an “imminent risk” to the European industry, particularly for the makers of cheaper models.

“The base car market segment will either vanish or will not be done by European manufacturers,” he told the Financial Times, as carmakers gathered in Munich, Germany, for an automotive conference that is also being attended by several Chinese brands.

Xpeng used the Munich conference to announce that it was planning to sell its cars in Germany. Brian Gu, Xpeng’s vice-chairman said it was an “important step on our international expansion journey”.
One notable Chinese brand in the UK is MG. The MG marque was founded in the 1920s but the brand was taken over by SAIC after MG Rover collapsed in 2005, after decades of decline for the UK industry’s prominence. The Longbridge factory that made MG cars for decades has been replaced by housing and a Marks & Spencer.


SAIC has launched a series of Chinese-made MG electric cars, which have proved very popular in the UK in part because of relatively low prices. The MG4 EV was the second bestselling electric car in the UK in the first seven months of 2023, behind Tesla’s Model Y SUV, according to the Society of Motor Manufacturers and Traders.

Matthias Schmidt, the founder of Schmidt Automotive Research, said: “The success in the UK of MG, which belongs to the China-state-owned SAIC, can partly be attributed to the fact that the brand, celebrating its centennial year this year, sees the UK as its ancestral home with a major design studio in London.

MG Cyberster press image

MG hopes to build on the brand’s racing heritage with the Cyberster. Photograph: © 2023 Copyright MG Motor group

“Many UK customers may be unaware that MG is anything else but UK-owned, while MG’s new roadster, the Cyberster, will do even more to add to its British racing heritage image among many.”

The third top electric seller in the UK, the Polestar 2, is also made in China.

 
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China’s share of Europe’s electric car market accelerates as UK leads sales

Chinese-owned MG’s MG4 is Britain’s bestselling EV after Tesla’s Model Y in first seven months of year

Mon 4 Sep 2023 10.36 EDT

China’s share of the European electric car market has more than doubled in less than two years as the world’s second largest economy tries to take the lead in the transition away from petrol and diesel cars.

The UK is the largest market in Europe for Chinese electric car brands, accounting for almost a third of sales in 2023 so far, according to data from Schmidt Automotive Research on the 18 largest European car markets. About 5% of all new car sales in the UK were from Chinese brands in the first seven months of 2023, a market share second only to Sweden.

Sales are accelerating: Chinese carmakers sold almost the same number of electric cars in Europe in the first seven months of 2023 as they did in the entirety of 2022.

Chinese brands have long struggled to break into Europe because of a reputation for lower-quality cars. However, some analysts believe the advent of new battery electric technology has wiped the slate clean for Chinese brands, and sales are booming.

The battery and carmaker BYD, which is backed by the US investor Warren Buffett, is the biggest maker of electric cars worldwide barring the US manufacturer Tesla. The state-owned SAIC and the private car conglomerate Geely are also vying with a host of electric-only startups such as Nio and Xpeng for a slice of the growing global market.

BMW boss Oliver Zipse

The BMW chief executive, Oliver Zipse, said on Sunday that Chinese carmakers posed an ‘imminent risk’ to the European industry. Photograph: Tobias Schwarz/AFP/Getty Images

The share of Chinese cars in the total European car market has risen from 0.1% in 2019 to 2.8% in the first seven months of 2023, Schmidt said. But it is clear that Chinese companies are targeting electric vehicles in particular: the share of the market for pure battery electric cars rose from 0.5% in 2019 to 3.9% in 2021. So far this year, Chinese manufacturers have won 8.2% of the European electric car market, selling 86,000 battery electric cars.

The rapid rise of Chinese carmakers has set off alarm bells in Europe, where millions of people work in car manufacturing. China also has a significant advantage because it has the lead in production of batteries, leaving European industry reliant on a geopolitical rival until it builds its own “gigafactories”.

The BMW chief executive, Oliver Zipse, on Sunday said Chinese carmakers posed an “imminent risk” to the European industry, particularly for the makers of cheaper models.

“The base car market segment will either vanish or will not be done by European manufacturers,” he told the Financial Times, as carmakers gathered in Munich, Germany, for an automotive conference that is also being attended by several Chinese brands.

Xpeng used the Munich conference to announce that it was planning to sell its cars in Germany. Brian Gu, Xpeng’s vice-chairman said it was an “important step on our international expansion journey”.
One notable Chinese brand in the UK is MG. The MG marque was founded in the 1920s but the brand was taken over by SAIC after MG Rover collapsed in 2005, after decades of decline for the UK industry’s prominence. The Longbridge factory that made MG cars for decades has been replaced by housing and a Marks & Spencer.


SAIC has launched a series of Chinese-made MG electric cars, which have proved very popular in the UK in part because of relatively low prices. The MG4 EV was the second bestselling electric car in the UK in the first seven months of 2023, behind Tesla’s Model Y SUV, according to the Society of Motor Manufacturers and Traders.

Matthias Schmidt, the founder of Schmidt Automotive Research, said: “The success in the UK of MG, which belongs to the China-state-owned SAIC, can partly be attributed to the fact that the brand, celebrating its centennial year this year, sees the UK as its ancestral home with a major design studio in London.

MG Cyberster press image

MG hopes to build on the brand’s racing heritage with the Cyberster. Photograph: © 2023 Copyright MG Motor group

“Many UK customers may be unaware that MG is anything else but UK-owned, while MG’s new roadster, the Cyberster, will do even more to add to its British racing heritage image among many.”

The third top electric seller in the UK, the Polestar 2, is also made in China.

MG is not a Chinese Brand, they brought the license to use the brand MG when they brought the MG Motors from MG , and was licensed to use MG Brand. It's the exactly the same situation when Volvo Group when Volvo bought the car division....Geely was allowed to use Volvo brand as a name that does not mean Volvo brand are now owned by China.
 
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MG is not a Chinese Brand, they brought the license to use the brand MG when they brought the MG Motors from MG , and was licensed to use MG Brand. It's the exactly the same situation when Volvo Group when Volvo bought the car division....Geely was allowed to use Volvo brand as a name that does not mean Volvo brand are now owned by China.

In 2007, China's SAIC acquired MG, which is now a Chinese brand.

China's SAIC owns MG, not just the production license.
 
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In 2007, China's SAIC acquired MG, which is now a Chinese brand.

China's SAIC owns MG, not just the production license.
MG is a Chinese Company, MG brand (Or trademark) were held by someone else.......

Again, just because Geely acquired Volvo Car, Volvo does not become a Chinese Brand, you have the right to use the name, but sometimes they don't come with, or you choose not to use it even if it come with. As in Lenovo case after they acquired IBM personal computing, IBM does not allow Lenovo to use their brand name even they did bought IBM Personal Computer branch..

By the way, the MG Trademark was owned by Morris Garage (That's what MG stands for)

 
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MG is a Chinese Company, MG brand (Or trademark) were held by someone else.......

Again, just because Geely acquired Volvo Car, Volvo does not become a Chinese Brand, you have the right to use the name, but sometimes they don't come with, or you choose not to use it even if it come with. As in Lenovo case after they acquired IBM personal computing, IBM does not allow Lenovo to use their brand name even they did bought IBM Personal Computer branch..

By the way, the MG Trademark was owned by Morris Garage (That's what MG stands for)

Omg, boy genius is here. MG trademark is owned by SAIC dumbass.
 
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MG is a Chinese Company, MG brand (Or trademark) were held by someone else.......

Again, just because Geely acquired Volvo Car, Volvo does not become a Chinese Brand, you have the right to use the name, but sometimes they don't come with, or you choose not to use it even if it come with. As in Lenovo case after they acquired IBM personal computing, IBM does not allow Lenovo to use their brand name even they did bought IBM Personal Computer branch..

By the way, the MG Trademark was owned by Morris Garage (That's what MG stands for)


It is still perceived as a British Brand(which is why Chinese companies bought it) but the whole of MG is now wholely and solely owned by their new owners.

it is a good tactic to gloss over the quality perceptions by pretending to be something else. Same will work for Volvo.

it just shows how strategic the chinese goverment has been in helping to build up the car industry for exports at the "inflection point" between legacy combustion engines and new electric engines ...

the americans have figured this out - hence all the technology restrictions but we have 2 competing thoughts of view. Short termism by companies in the west looking to make quick profits for their shareholders and long term strategic decision making to undermine the very foundation of those companies through long term strategic planning and execution ..
 
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It is still perceived as a British Brand(which is why Chinese companies bought it) but the whole of MG is now wholely and solely owned by their new owners.
The revenue goes to China or Britian?
 
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It is still perceived as a British Brand(which is why Chinese companies bought it) but the whole of MG is now wholely and solely owned by their new owners.

it is a good tactic to gloss over the quality perceptions by pretending to be something else. Same will work for Volvo.

it just shows how strategic the chinese goverment has been in helping to build up the car industry for exports at the "inflection point" between legacy combustion engines and new electric engines ...

the americans have figured this out - hence all the technology restrictions but we have 2 competing thoughts of view. Short termism by companies in the west looking to make quick profits for their shareholders and long term strategic decision making to undermine the very foundation of those companies through long term strategic planning and execution ..
Well, it's a registered trademark issue.

But yeah, Chinese now wholly owned MG.

But wasn't one of the requirement when MG was sold they have to relocate their HQ and base it on the UK?
 
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Omg, boy genius is here. MG trademark is owned by SAIC dumbass.

Nope. THE whole goddamn company is owned by SAIC including the trademark. Dude, are you seriously so ignorant? For God's sake, 48%,LNG,AIS? No wonder people say th3 jack of all trade is master at NONE. Lol

It is still perceived as a British Brand(which is why Chinese companies bought it) but the whole of MG is now wholely and solely owned by their new owners.

it is a good tactic to gloss over the quality perceptions by pretending to be something else. Same will work for Volvo.

it just shows how strategic the chinese goverment has been in helping to build up the car industry for exports at the "inflection point" between legacy combustion engines and new electric engines ...

the americans have figured this out - hence all the technology restrictions but we have 2 competing thoughts of view. Short termism by companies in the west looking to make quick profits for their shareholders and long term strategic decision making to undermine the very foundation of those companies through long term strategic planning and execution ..
Well boy wonder here is living in a cave somewhere in stralia me think. Hahaaha, honestly it's one thing to be stupid, but another level to be confident about it. Lolol
 
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