Bang Galore
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It has more to do with preserving the culture. Non-Hindi speakers were somehow convinced that using Hindi would erode away their culture. While despite having English as an official language during colonial rule, the culture was not effected. So they prefer English over Hindi.
To add to that, English was primarily regarded as being culturally neutral because it has no history. English flows parallel with the native culture whereas other Indian languages may subsume it over time.
Btw, the BJP leader was protesting about westernisation, something that most countries of SE Asia, China, Japan etc are not immune to. If anything, they have been influenced more than most Indians.