Obviously it depends on where you are, in China even India is western!
But generally Westerners try to distance themselves with anything they don't agree. They seems to think they're where they're now since time immemorial. 'OMG, your women don't have rights? You're so Eastern, our women always have rights you know!'. By the current Western standard all their ancestors are Eastern aliens.
Same for communism, Russia is part of the Western world, and Marxism is a 100% Western ideology, but few Westerners will admit that. Once I had the conversation with an Aussie trying to lecture me on how great the Western tradition is, I said 'sorry but communism is Western and we've been suffering from it for 60 years now', she of course tried to say Russians are not really Europeans but some sort of Asiatic yetis, then I mentioned Marx himself she fell into silence, I guess she probably wanted to say 'But Marx is a Jew!' but can't because that would be too politically incorrect.