DRDO ties up with Ramdev to market supplements, food products

Makaramarma said:

Baba Ramdev does not hold any stake in Patanjali Ayurveda Ltd. Balakrishna is believed to own 92%. The balance 8% stake is held by Sarwan and Sunita Poddar, a Scotland-based non-resident Indian couple.

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SarthakGanguly said:

Are you high? Hindus/Dharmics know their mantras. Be it Om Nama Shivay, or Buddhang Sharanang Gacchami etc. Jihadis can stick to their naras.

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The_Showstopper said:

You seem to be on weed mate... Aren't we speaking of your beloved Feku, so where did the mantras creep in? from your backyard?

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Makaramarma said:

Have a hajmola and take a break. You might want to read this before going on your jihad

10 stunning facts about Baba Ramdev’s Patanjali Ayurved - Yahoo India Finance

1. What is Patanjali Ayurved: This is a company formed by Baba Ramdev in 1997. He collaborated with Acharya Balkrishna, a scholar of Ayurveda, Sanskrit and Vedas in 1990s to manufacture ayurvedic medicines. Ramdev focused on Yoga while Balkrishna assumed responsibility of spreading Ayurveda medicine.

2. Revenue: Patanjali Ayurved is perhaps the fastest growing fast-moving-consumer-goods firm in India with annual revenues reportedly at more than Rs 2,000 crore. Ramdev is reported to have said in one of the interviews ithat he expects to take the revenue to Rs 10000 crore.

3. Discount and profits: Credit Lyonnais obersves that most of Patanjali products are available at an attractive discount to competition. The company sources products directly from farmers and cuts on middlemen to boost profits. It makes 20% operating profit. This is the difference between total income and expenditure.

4. Ownership: Baba Ramdev does not hold any stake in Patanjali Ayurveda Ltd. Balakrishna is believed to own 92%. The balance 8% stake is held by Sarwan and Sunita Poddar, a Scotland-based non-resident Indian couple. The two are associated with the UK Trust of Patanjali and have donated land in UK.

5. Food park: Patanjali Food and Herbal Park was established in 2009 under the food park scheme of the Indian government. The company reportedly commissioned one of the largest food parks in the world at a total investment of Rs 500 crore. The food park is spread across 100 acres and provides employment to over 6,500 people.

6. Distribution: Patanjali products are sold through three types of medical centres. These include Patanjali Chikitsalaya which are clinics along with doctors, Patanjali Arogya Kendra which are health and wellness centres and Swadeshi Kendra, non-medicine outlets. A typical Patanjali centre is 500 to 1,500 square feet in size. The group has 15,000 exclusive outlets across India. They plan to grow to 1,00,000 outlets in next few years. They also distribute through general retail stores.

7. Store profits: Patanjali has 5,000 franchisee stores. Retailers told CLSA that their average gross turnover is Rs 25,000 every day. Profit margins for retailers are 10-20% across product categories.

8. Word of mouth publicity: Consumer companies typically spend 12-20% of revenue on advertising and promotions. When a new company gets into the business, this spending is significantly higher. Patanjali has followed a unique word of mouth publicity model and the entire revenue is without any advertising.

9. Advertising agency appointed: Things are changing though. Patanjali has hired two top advertising agencies McCann and Mudra to prepare the business for the next phase of growth.

10. FMCG competition: The company is privately held and profitable. The revenue for 2014-15 of Patanjali Ayurved is bigger than Jyothi Laboratories, the maker of Ujaala and Emami. These brands have been in business for decades.

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The_Showstopper said:

Can't you see that I am least concerned about your views. So stop quoting me...

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SarthakGanguly said:

Can't help if you hear Om Namah Shiva and think it to be a reference to Namo. Change your place of residence, get Bose noise canceling headphones etc or go to another country without Mantra chants. But then you have problems with Sufi mantras as well.

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SarthakGanguly said:

It's like...'Oh you are hurting my religious sentiments and feelings.... please don't hurt them, they are fragile...handle with care...'

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The_Showstopper said:

Can't you see that I am least concerned about your views. So stop quoting me...

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Makaramarma said:

And cant you see I am only using your views to address a larger public ? ........... so in short, I will be quoting you as and when its convenient to me.

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The_Showstopper said:

OK So be it....
Don't worry I shall make changes in my settings..

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