Truck Art
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ghazi52
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"Truck art" tradition trundles along in Pakistan
ISLAMABAD: They pollute the roads and chug along at a snail´s pace, but to their Pakistani owners the rickety trucks are moving pieces of art, commanding attention with garish portraits of flowers, Islamic art, and snow-capped Himalayan peaks.
South Asian "truck art" has become a global phenomenon, inspiring gallery exhibitions abroad and prompting stores in posh London neighbourhoods to sell flamboyant miniature pieces.
Yet closer to home some people sneer and refuse to call it "art".
For the drivers, the designs that turn decades-old vehicles into moving murals are often about local pride.
Picking the right colour or animal portrait is tougher than the countless hours spent on the road.
Truck driver Haji Ali Bahadur, who hails from the tribal belt bordering Afghanistan, said green and yellow have been his colours of choice during 40 years behind the wheel.
"We, the drivers of Khyber, Mohmand and other tribal regions like flowers on the edge of the vehicles," he said.
"The people of Swat, South Waziristan and Kashmir region like portraits of mountains and different wild animals.
"Truck art has become one of Pakistan´s best known cultural exports and offshoot toy and furniture industries have been spawned closer to home.
With Pakistan´s economy picking up speed and new roads opening up trade routes to China, truck art may soon find new admirers abroad.
ISLAMABAD: They pollute the roads and chug along at a snail´s pace, but to their Pakistani owners the rickety trucks are moving pieces of art, commanding attention with garish portraits of flowers, Islamic art, and snow-capped Himalayan peaks.
South Asian "truck art" has become a global phenomenon, inspiring gallery exhibitions abroad and prompting stores in posh London neighbourhoods to sell flamboyant miniature pieces.
Yet closer to home some people sneer and refuse to call it "art".
For the drivers, the designs that turn decades-old vehicles into moving murals are often about local pride.
Picking the right colour or animal portrait is tougher than the countless hours spent on the road.
Truck driver Haji Ali Bahadur, who hails from the tribal belt bordering Afghanistan, said green and yellow have been his colours of choice during 40 years behind the wheel.
"We, the drivers of Khyber, Mohmand and other tribal regions like flowers on the edge of the vehicles," he said.
"The people of Swat, South Waziristan and Kashmir region like portraits of mountains and different wild animals.
"Truck art has become one of Pakistan´s best known cultural exports and offshoot toy and furniture industries have been spawned closer to home.
With Pakistan´s economy picking up speed and new roads opening up trade routes to China, truck art may soon find new admirers abroad.
ghazi52
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Art on the move in Pakistan
For the drivers, the designs that turn decades-old vehicles into moving murals are often about local pride. Picking the right colour or animal portrait is tougher than the countless hours spent on the road.
For the drivers, the designs that turn decades-old vehicles into moving murals are often about local pride. Picking the right colour or animal portrait is tougher than the countless hours spent on the road.
ghazi52
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ghazi52
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‘Emerging Pakistan’ branding on London buses
June 28, 2017
LONDON: London’s iconic red double-decker buses are carrying brand Pakistan on the roads of Central London, the hub of world tourists. This ultimate branding campaign is running under the theme of “Emerging Pakistan” and will continue for four weeks.
Tens of thousands of people will get to see the London buses daily. During four weeks, millions will see these buses depicting the diversity and beauty of Pakistan.
The initiative is a part of celebrations planned by the Pakistan High Commission London for the 70th Independence Anniversary of Pakistan this year.
Fully wrapped double-decker buses are showcasing the pristine beauty of Pakistan with its highest peaks, beautiful landscape, rare fauna, monuments representing ancient civilisation, magnificent architecture and rich and diverse culture.
The moving buses are creating an unparalleled lasting visual impact on millions of pedestrians and motorists alike, especially the tourists. Millions of tourists visit London every year, mainly during summer. The buses decorated in Pakistani colours will pass through the tourist routes covering thousands of miles in total.
The bus wrapping campaign aims to introduce foreign tourists to the beautiful land of Pakistan that still remains unexplored.
Speaking to this correspondent, Syed Ibne Abbas, Pakistan High Commissioner to the UK said: "Pakistan branding on the iconic London buses is projecting the true image of Pakistan in London which is the hub of the foreign tourists. This publicity campaign showcases the beauty of Pakistan, its culture, landscape and people, and will help promote tourism in Pakistan in the most effective way. The recent social uplift and economic prosperity in Pakistan underpins the theme of the campaign i.e. ‘Emerging Pakistan’ as acknowledged by many independent international organisations.”
He said foreigners are always mesmerised when they see the beauty of Pakistan’s culture and the richness of colours is appreciated all over the world.
June 28, 2017
LONDON: London’s iconic red double-decker buses are carrying brand Pakistan on the roads of Central London, the hub of world tourists. This ultimate branding campaign is running under the theme of “Emerging Pakistan” and will continue for four weeks.
Tens of thousands of people will get to see the London buses daily. During four weeks, millions will see these buses depicting the diversity and beauty of Pakistan.
The initiative is a part of celebrations planned by the Pakistan High Commission London for the 70th Independence Anniversary of Pakistan this year.
Fully wrapped double-decker buses are showcasing the pristine beauty of Pakistan with its highest peaks, beautiful landscape, rare fauna, monuments representing ancient civilisation, magnificent architecture and rich and diverse culture.
The moving buses are creating an unparalleled lasting visual impact on millions of pedestrians and motorists alike, especially the tourists. Millions of tourists visit London every year, mainly during summer. The buses decorated in Pakistani colours will pass through the tourist routes covering thousands of miles in total.
The bus wrapping campaign aims to introduce foreign tourists to the beautiful land of Pakistan that still remains unexplored.
Speaking to this correspondent, Syed Ibne Abbas, Pakistan High Commissioner to the UK said: "Pakistan branding on the iconic London buses is projecting the true image of Pakistan in London which is the hub of the foreign tourists. This publicity campaign showcases the beauty of Pakistan, its culture, landscape and people, and will help promote tourism in Pakistan in the most effective way. The recent social uplift and economic prosperity in Pakistan underpins the theme of the campaign i.e. ‘Emerging Pakistan’ as acknowledged by many independent international organisations.”
He said foreigners are always mesmerised when they see the beauty of Pakistan’s culture and the richness of colours is appreciated all over the world.
ghazi52
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