Rabiya_Khan
FULL MEMBER
New Recruit
- Joined
- Feb 7, 2017
- Messages
- 47
- Reaction score
- 4
- Country
- Location
The Emerging Brand; Manzoor Pashteen
Donning a red and black Mazari Cap aka “Pasteen Cap”, Manzoor Pashteen has successfully branded himself as a product that has touched the hearts of naïve and politically vindictive people, both at home and abroad. The demographic choice of targeting uneducated unsuspecting villagers and educated pseudo-liberals with his campaign has afforded this political aspirant the luxury of shooting at the state bodies over the shoulders of those who will blindly follow, without the provision of “qeemay wala naan”.
Selling PTM under the slogan of “The plight of Pashtun people” has proven to be a good promotional strategy, one that Unilever can learn from. Pashteen sahib’s fabricated fictitious stories about Pashtun suffering, army barbarity and heart-broken mothers could easily give Harry Potter and Lord of the Ring franchises a run for their money.
However, copyright infringement remain an issue with his movement as pictures of Afghan protests and unrelated political rallies are used by his social media team as their own. Some enlightened people were quick to call out the PTM for its non-compliance with advertising and content-creation laws, which are grounds enough to initiate the same sanctions as of US on China. With it, the inability to give due credit to the government and army for their part in Pashtun welfare and rehabilitation have damaged the credibility and honesty of CEO Pashteen.
Regardless of these hiccups, the PTM has outdone itself in its social media campaigning, calling out the media for black outs on its coverage, abusing the army for their non-existent human rights violations, confusing “missing persons” for those who blew themselves up under the influence of TTP and now lie in the arms of “virginal Hoors” somewhere and many more such interesting claims. The “success” of his PTM propaganda campaign, as is with every anti-state enemy influenced interference in the country, has been acknowledged by those who have failed to see the real suffering of Kashmir. That in itself is a feat. Even his supporters have grown to include the ranks of many “patriots” such as Maryam Nawaz Sharif, Mehmood Achakzai, Bilawal Bhutto, Dawn, Voice of America and many more.
To his credit, Manzoor Pashteen is one hell of a marketer. It would’ve done him well had he opted for a career in sales and branding instead of the political-ethnic blood sport he initiated with the anti-state “social cause” dubbed Pashtun Tahafuz Movement.
Selling PTM under the slogan of “The plight of Pashtun people” has proven to be a good promotional strategy, one that Unilever can learn from. Pashteen sahib’s fabricated fictitious stories about Pashtun suffering, army barbarity and heart-broken mothers could easily give Harry Potter and Lord of the Ring franchises a run for their money.
However, copyright infringement remain an issue with his movement as pictures of Afghan protests and unrelated political rallies are used by his social media team as their own. Some enlightened people were quick to call out the PTM for its non-compliance with advertising and content-creation laws, which are grounds enough to initiate the same sanctions as of US on China. With it, the inability to give due credit to the government and army for their part in Pashtun welfare and rehabilitation have damaged the credibility and honesty of CEO Pashteen.
Regardless of these hiccups, the PTM has outdone itself in its social media campaigning, calling out the media for black outs on its coverage, abusing the army for their non-existent human rights violations, confusing “missing persons” for those who blew themselves up under the influence of TTP and now lie in the arms of “virginal Hoors” somewhere and many more such interesting claims. The “success” of his PTM propaganda campaign, as is with every anti-state enemy influenced interference in the country, has been acknowledged by those who have failed to see the real suffering of Kashmir. That in itself is a feat. Even his supporters have grown to include the ranks of many “patriots” such as Maryam Nawaz Sharif, Mehmood Achakzai, Bilawal Bhutto, Dawn, Voice of America and many more.
To his credit, Manzoor Pashteen is one hell of a marketer. It would’ve done him well had he opted for a career in sales and branding instead of the political-ethnic blood sport he initiated with the anti-state “social cause” dubbed Pashtun Tahafuz Movement.
Source - https://300wordanalysis.blogspot.com/2018/04/the-emerging-brand-manzoor-pashteen.html