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Meet the woman who has been at the forefront of Pakistan’s tech industry for over a decade
PASHA President Ms Jehan Ara
Jehan Ara wears several hats. She is the president of the largest tech association in Pakistan, runs a Google-funded incubation space, and is an outspoken advocate for cyber freedom and net neutrality. Despite modestly describing herself as a “person of average intelligence”, Ara is widely known and respected throughout the country and synonymous with developments in Startups, technology, and entrepreneurship.
Ara’s formative years were spent in Hong Kong, where her father worked as a banker, and where she obtained her primary education. After college, she got a job and worked in Hong Kong for several years, eventually moving to a regional-level role for a “major media firm”. However, once her father retired and decided to move his family back to Pakistan, she had no hesitation in quitting her job and joining them. This was in the mid-90s.
Ara’s work and exposure to new media prompted her to start a multimedia company shortly after her return to Pakistan, in partnership with a friend. Once the paperwork was done, she started meeting senior-level execs from companies such as IBM, and convincing them of the need to establish an online presence as a necessary equation in their marketing mix. Back then, internet reach in Pakistan was almost negligible due to high costs – and not everyone was convinced of her plans.
Eventually her firm started gaining traction and securing clients. It helped that it was one of the first companies in Pakistan to offer such services, thereby capitalizing on their early start. At the time, Ara also decided to join the Pakistan Software Houses Association (PASHA), as she believed it was necessary to be part of the association representing the space in which her company was trying to establish itself.
The name PASHA is actually a misnomer. While it started off as a trade association, the body is now actively involved in a number of outreach initiatives. These are part of their vision to promote technology-based startups as well as to be an advocacy group lobbying for better policies at the federal level.
As Ara’s business grew, so did her active engagement with PASHA. In 2001 she was offered the chance to be the president of the association, which she attributes to her non-political nature and neutrality with almost everyone else in the organization. At the time, the position was an honorary one, as PASHA had yet to evolve into an advocacy and training organization it is today.
The original incubators
For the next few years, Ara laid the foundations for PASHA to play an active role in the support and development of the tech community. She was motivated by a belief that the sector could dramatically reshape Pakistan’s economy by providing value-added services and jobs. By now the internet had well and truly permeated into the social fabric of Pakistan, helping churn out scores of graduates interested in the sector as well as establishing a healthy entrepreneurial spirit. The demands of her position grew to such an extent that, in 2007, she quit the company that she had established and accepted a full-time position role as PASHA’s president. There was no looking back.
It was no coincidence that PASHA’s aggressive entrance into nurturing startups in Pakistan came at the same time of Ara’s promotion to a full-time role. “Initially we started hosting events such as the startup insider series, Launchpad series, and the social innovation fund,” Ara tells Tech in Asia. “These competitions offered a significant sum of prize money, as well as mentorship opportunities.”
As the popularity of these competitions grew, so did the quality of presenting teams. “We noticed a lot of young, dedicated, and talented individuals with futuristic ideas, and our belief in Pakistan’s IT sector further strengthened,” she says. “The necessity of having a full-time incubation space grew as just hosting a few events per year was not enough. We needed to do more to catapult these products, help nurture them, and bring them recognition on a global stage.”
The concept for the future birth of PASHA’s own technology incubator, The Nest I/O, was now agreed upon in principle by all members of the board.
Early success for PASHA came in the form of a firm commitment from Google to donate funds to help build The Nest I/O. While this was admirable, Google was unwilling to finance the whole project, as the company wanted PASHA to remain firmly associated with it and for them to take a relatively minor role. Despite Google’s seal of approval for The Nest I/O, Ara found it difficult to convince other companies to earmark funds for the project. After several firms politely declined, redemption came in the form of Samsung, who agreed to sign on and match Google’s commitment. Ara proudly claims that it was the first time that the Korean company had committed funds for an external incubation space anywhere in the world. The US State Department also weighed in at the last minute with some funding, prompting PASHA to declare that they had raised enough cash to comfortably sustain itself for a period of three years.
Community spirit trumps all
According to Ara, one of the best parts of the startup ecosphere in Pakistan is the strong sense of community spirit that they all embody. When The Nest was conceptualized, she was inundated with offers of pro-bono help from established entrepreneurs who wanted to offer their expertise to teams that were just getting off the ground. An example of this camaraderie are the regular sessions conducted at The Nest by entrepreneur and angel investor Imran Moinuddin, who is also the co-founder of DotZero, another incubation space based in Karachi.
“Ordinarily you would believe that he [Moinuddin] is our competitor as he runs a similar center,” she says. “However, all of us believe in working collectively and collaboratively.”
The sense of community building was one of PASHA’s core focus areas before deciding to build this space and it is clear that these close-knit ties have been critical in helping the incubation center get off to an impressive start. Startups have a wide range of mentors that they can reach out to at any time, there is a regular ‘speaker series’, and the curriculum taught at The Nest I/O has been developed exclusively by volunteers.
“We’re teaching them how to pitch, how to identify and develop your customer, and different types of business models,” says Ara. “While still a work-in-progress, the curriculum is designed to benefit all incubatees and has been drafted by expert practitioners in the field.”
Offers of pro-bono support have also been invaluable in helping The Nest I/O to save costs, as the other alternative would be to engage a training company to impart the skills that early-stage businesses need – and that would mean high consultation fees. Ara is happy to channel the money saved to other productive uses.
The speaker series is one of the most popular initiatives at The Nest I/O, with Ara ensuring that all sessions are free and open to the public. To help further build the ecosphere, the sessions are recorded and uploaded on its website, thereby building an important repository of information available to anyone who is interested. “The aim is to make this space a hub of networking and events,” she says. “This helps in everything from job placements to investment opportunities whilst also allowing the incubatees to benefit from the increased synergy.”
But why so much emphasis on community building, you may ask? Why not allow companies to learn on their own two feet, and bounce back from failure? Ara says that a couple of healthy success stories convinced her that this would be the best model moving forward.
She cites Farhan Masood, the founder of SoloInsight, as an example of how collaborative efforts can help firmly build the ecosystem. Masood, who built an internationally-acclaimed biometrics solution which was recognized by MIT, was initially cast out by his partner who did not believe his idea was commercially viable. After being encouraged by PASHA to participate in a startup competition, Masood went ahead and pitched his product. He won first prize, and secured a sum of seed investment, which he used to streamline his service.
Ara, who remains in close contact with Masood, says that if he hadn’t taken a leap of faith and believed in himself, we probably would not have seen the successful company that is SoloInsight. “While his achievements are completely down to hard work and dedication, there is no doubt that encouragement from us and the rest of the community did help him,” she says. “If any of us can play a small role in someone’s success, it makes the entire community feel very good.”
Another example of a success story that Ara cites is the craft shoes startup Markhor. The PASHA social innovation fund, which recognizes businesses that have a social impact, awarded Markhor a sum of US$10,000, which it used as seed capital. Further support and mentorship came in the form of incubation at Plan 9, where the company got feedback and advice for almost all aspects of the business, including branding, operations, and finance.
It is clear that this collaborative model is here to stay. Ara wants to see The Nest I/O teeming with activity and encourages people to visit, hang out, or even plan their next event there. “Simply mentoring an average of fifteen to sixteen startups per quarter is limiting our outreach and not doing justice to the effort and resources pooled in to establish it,” she affirms. “We want to do much more.”
As for Ara herself, she is determined not to sit back and rest on her achievements. Her next project is to propel incubation and mentorship beyond the three traditional domains of Karachi, Lahore, and Islamabad and into other cities such as Peshawar and Quetta. “We must work proactively to ensure that smaller cities are also given the same opportunities that the larger ones enjoy,” she says. “Only then will a true community finally emerge.”
This woman has almost single-handedly galvanized Pakistan’s tech industry.
@Armstrong @Magnet @Jungibaaz @S.U.R.B. @Horus @Leader @Jazzbot @IBRIS @Emmie @WAJsal @TankMan @waz @MastanKhan @dexter @HRK @Wolfhound @Umair Nawaz @qamar1990 @WebMaster @Spy Master @S.Y.A @p(-)0ENiX @Slav Defence @slapshot @Secur @Side-Winder @rockstar08 @RescueRanger @Taygibay @Malik Abdullah @PWFI @Pboy @Pukhtoon @Spring Onion @Pboy @liontk @Pakistanisage @ZYXW @Marshmallow @Patriots @Pakistani shaheens @Pak47 @Muhammad Omar @Men in Green @Manticore @LoveIcon @Luftwaffe @krash @KingMamba @JonAsad @Imran Khan @Jango @Indus Falcon @Hyperion @Gunsnroses @Gufi @ghazi52 @farhan_9909 @farhanalee7 @Emmie @EAK @Durrak @DRaisinHerald @DiehardPakNerd @Dr. Stranglove @Atanz @Devil Soul @Developereo @Desert Fox @AUz @Icewolf @Darth Vader @Crypto @DESERT FIGHTER @cb4 @Bratva @BATMAN @batmannow @balixd @B06 @Azad-Kashmiri @AZADPAKISTAN2009 @Areesh @air marshal @Al Bhatti @Aether @A.Rafay @قناص
PASHA President Ms Jehan Ara
Jehan Ara wears several hats. She is the president of the largest tech association in Pakistan, runs a Google-funded incubation space, and is an outspoken advocate for cyber freedom and net neutrality. Despite modestly describing herself as a “person of average intelligence”, Ara is widely known and respected throughout the country and synonymous with developments in Startups, technology, and entrepreneurship.
Ara’s formative years were spent in Hong Kong, where her father worked as a banker, and where she obtained her primary education. After college, she got a job and worked in Hong Kong for several years, eventually moving to a regional-level role for a “major media firm”. However, once her father retired and decided to move his family back to Pakistan, she had no hesitation in quitting her job and joining them. This was in the mid-90s.
Ara’s work and exposure to new media prompted her to start a multimedia company shortly after her return to Pakistan, in partnership with a friend. Once the paperwork was done, she started meeting senior-level execs from companies such as IBM, and convincing them of the need to establish an online presence as a necessary equation in their marketing mix. Back then, internet reach in Pakistan was almost negligible due to high costs – and not everyone was convinced of her plans.
Eventually her firm started gaining traction and securing clients. It helped that it was one of the first companies in Pakistan to offer such services, thereby capitalizing on their early start. At the time, Ara also decided to join the Pakistan Software Houses Association (PASHA), as she believed it was necessary to be part of the association representing the space in which her company was trying to establish itself.
The name PASHA is actually a misnomer. While it started off as a trade association, the body is now actively involved in a number of outreach initiatives. These are part of their vision to promote technology-based startups as well as to be an advocacy group lobbying for better policies at the federal level.
As Ara’s business grew, so did her active engagement with PASHA. In 2001 she was offered the chance to be the president of the association, which she attributes to her non-political nature and neutrality with almost everyone else in the organization. At the time, the position was an honorary one, as PASHA had yet to evolve into an advocacy and training organization it is today.
The original incubators
For the next few years, Ara laid the foundations for PASHA to play an active role in the support and development of the tech community. She was motivated by a belief that the sector could dramatically reshape Pakistan’s economy by providing value-added services and jobs. By now the internet had well and truly permeated into the social fabric of Pakistan, helping churn out scores of graduates interested in the sector as well as establishing a healthy entrepreneurial spirit. The demands of her position grew to such an extent that, in 2007, she quit the company that she had established and accepted a full-time position role as PASHA’s president. There was no looking back.
It was no coincidence that PASHA’s aggressive entrance into nurturing startups in Pakistan came at the same time of Ara’s promotion to a full-time role. “Initially we started hosting events such as the startup insider series, Launchpad series, and the social innovation fund,” Ara tells Tech in Asia. “These competitions offered a significant sum of prize money, as well as mentorship opportunities.”
As the popularity of these competitions grew, so did the quality of presenting teams. “We noticed a lot of young, dedicated, and talented individuals with futuristic ideas, and our belief in Pakistan’s IT sector further strengthened,” she says. “The necessity of having a full-time incubation space grew as just hosting a few events per year was not enough. We needed to do more to catapult these products, help nurture them, and bring them recognition on a global stage.”
The concept for the future birth of PASHA’s own technology incubator, The Nest I/O, was now agreed upon in principle by all members of the board.
Early success for PASHA came in the form of a firm commitment from Google to donate funds to help build The Nest I/O. While this was admirable, Google was unwilling to finance the whole project, as the company wanted PASHA to remain firmly associated with it and for them to take a relatively minor role. Despite Google’s seal of approval for The Nest I/O, Ara found it difficult to convince other companies to earmark funds for the project. After several firms politely declined, redemption came in the form of Samsung, who agreed to sign on and match Google’s commitment. Ara proudly claims that it was the first time that the Korean company had committed funds for an external incubation space anywhere in the world. The US State Department also weighed in at the last minute with some funding, prompting PASHA to declare that they had raised enough cash to comfortably sustain itself for a period of three years.
Community spirit trumps all
According to Ara, one of the best parts of the startup ecosphere in Pakistan is the strong sense of community spirit that they all embody. When The Nest was conceptualized, she was inundated with offers of pro-bono help from established entrepreneurs who wanted to offer their expertise to teams that were just getting off the ground. An example of this camaraderie are the regular sessions conducted at The Nest by entrepreneur and angel investor Imran Moinuddin, who is also the co-founder of DotZero, another incubation space based in Karachi.
“Ordinarily you would believe that he [Moinuddin] is our competitor as he runs a similar center,” she says. “However, all of us believe in working collectively and collaboratively.”
The sense of community building was one of PASHA’s core focus areas before deciding to build this space and it is clear that these close-knit ties have been critical in helping the incubation center get off to an impressive start. Startups have a wide range of mentors that they can reach out to at any time, there is a regular ‘speaker series’, and the curriculum taught at The Nest I/O has been developed exclusively by volunteers.
“We’re teaching them how to pitch, how to identify and develop your customer, and different types of business models,” says Ara. “While still a work-in-progress, the curriculum is designed to benefit all incubatees and has been drafted by expert practitioners in the field.”
Offers of pro-bono support have also been invaluable in helping The Nest I/O to save costs, as the other alternative would be to engage a training company to impart the skills that early-stage businesses need – and that would mean high consultation fees. Ara is happy to channel the money saved to other productive uses.
The speaker series is one of the most popular initiatives at The Nest I/O, with Ara ensuring that all sessions are free and open to the public. To help further build the ecosphere, the sessions are recorded and uploaded on its website, thereby building an important repository of information available to anyone who is interested. “The aim is to make this space a hub of networking and events,” she says. “This helps in everything from job placements to investment opportunities whilst also allowing the incubatees to benefit from the increased synergy.”
But why so much emphasis on community building, you may ask? Why not allow companies to learn on their own two feet, and bounce back from failure? Ara says that a couple of healthy success stories convinced her that this would be the best model moving forward.
She cites Farhan Masood, the founder of SoloInsight, as an example of how collaborative efforts can help firmly build the ecosystem. Masood, who built an internationally-acclaimed biometrics solution which was recognized by MIT, was initially cast out by his partner who did not believe his idea was commercially viable. After being encouraged by PASHA to participate in a startup competition, Masood went ahead and pitched his product. He won first prize, and secured a sum of seed investment, which he used to streamline his service.
Ara, who remains in close contact with Masood, says that if he hadn’t taken a leap of faith and believed in himself, we probably would not have seen the successful company that is SoloInsight. “While his achievements are completely down to hard work and dedication, there is no doubt that encouragement from us and the rest of the community did help him,” she says. “If any of us can play a small role in someone’s success, it makes the entire community feel very good.”
Another example of a success story that Ara cites is the craft shoes startup Markhor. The PASHA social innovation fund, which recognizes businesses that have a social impact, awarded Markhor a sum of US$10,000, which it used as seed capital. Further support and mentorship came in the form of incubation at Plan 9, where the company got feedback and advice for almost all aspects of the business, including branding, operations, and finance.
It is clear that this collaborative model is here to stay. Ara wants to see The Nest I/O teeming with activity and encourages people to visit, hang out, or even plan their next event there. “Simply mentoring an average of fifteen to sixteen startups per quarter is limiting our outreach and not doing justice to the effort and resources pooled in to establish it,” she affirms. “We want to do much more.”
As for Ara herself, she is determined not to sit back and rest on her achievements. Her next project is to propel incubation and mentorship beyond the three traditional domains of Karachi, Lahore, and Islamabad and into other cities such as Peshawar and Quetta. “We must work proactively to ensure that smaller cities are also given the same opportunities that the larger ones enjoy,” she says. “Only then will a true community finally emerge.”
This woman has almost single-handedly galvanized Pakistan’s tech industry.
@Armstrong @Magnet @Jungibaaz @S.U.R.B. @Horus @Leader @Jazzbot @IBRIS @Emmie @WAJsal @TankMan @waz @MastanKhan @dexter @HRK @Wolfhound @Umair Nawaz @qamar1990 @WebMaster @Spy Master @S.Y.A @p(-)0ENiX @Slav Defence @slapshot @Secur @Side-Winder @rockstar08 @RescueRanger @Taygibay @Malik Abdullah @PWFI @Pboy @Pukhtoon @Spring Onion @Pboy @liontk @Pakistanisage @ZYXW @Marshmallow @Patriots @Pakistani shaheens @Pak47 @Muhammad Omar @Men in Green @Manticore @LoveIcon @Luftwaffe @krash @KingMamba @JonAsad @Imran Khan @Jango @Indus Falcon @Hyperion @Gunsnroses @Gufi @ghazi52 @farhan_9909 @farhanalee7 @Emmie @EAK @Durrak @DRaisinHerald @DiehardPakNerd @Dr. Stranglove @Atanz @Devil Soul @Developereo @Desert Fox @AUz @Icewolf @Darth Vader @Crypto @DESERT FIGHTER @cb4 @Bratva @BATMAN @batmannow @balixd @B06 @Azad-Kashmiri @AZADPAKISTAN2009 @Areesh @air marshal @Al Bhatti @Aether @A.Rafay @قناص
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