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Pakistani women drive retail boom

Rafi

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Pakistani women drive retail boom

LAHORE, Pakistan — A perfectly coiffed model, draped in diamonds, shoots a sultry gaze from the cover of a glossy in-room magazine at a luxury hotel chain in downtown Lahore. The cover line on the ad-packed issue screams: “Wow! World of Women.”

And with good reason. Economists say that, in recent years, Pakistani women have fueled a retail boom in name-brand shopping as they move from a traditional homebound life into the working world.


In schools and colleges, young women study side by side with their male counterparts. “They seem to be very easy together, they talk very easily, and they discuss issues quite comfortably,”Amjad said, “so in a way higher education has increased female confidence to work with men, and that has helped.”

Pakistani women drive retail boom - The Washington Post
 
Why doesn't government focus on fashion industry? designers make millions each year through this business.

& u think designers make millions without govt support?
Pakistan Fashion Industry is now becoming billions business...with so many fashion week & its all due to govt support but wht i hate abt current govt tht they couldnt even highlight their own good work just like Musharraf Govt did.

P.S: am not govt or PPP supporter
 

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