Pakistani television networks spending Rs 35-40 crore to buy Indian shows like Bigg Boss, Jodha Akbar
Pakistani television networks are the biggest buyers of Indian content, spending close to Rs 35-40 crore and contributing around a fourth of the total Rs 170-180 crore syndication revenue. Reality shows such as Bigg Boss and soaps like Jodha Akbar or Saath Nibhaana Sathiyaare popular across the border.
"The thumb rule is— almost everything that works in India, works in Pakistan," said Jerjees Seja, CEO, ARY Digital Network, which has been around for 15 years and is the leading channel in that country for the last five years. Seja spends anything from $25,000 to $2 million buying Indian content. The spike comes when he adds big award shows to his shopping bag. While reality shows are aired on the main ARY Digital channel, the rest of the Indian content is aired on the fledgling Zindagi, launche ..
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Pakistani television networks spending Rs 35-40 crore to buy Indian shows like Bigg Boss, Jodha Akbar - The Economic Times
Pakistani television networks are the biggest buyers of Indian content, spending close to Rs 35-40 crore and contributing around a fourth of the total Rs 170-180 crore syndication revenue. Reality shows such as Bigg Boss and soaps like Jodha Akbar or Saath Nibhaana Sathiyaare popular across the border.
"The thumb rule is— almost everything that works in India, works in Pakistan," said Jerjees Seja, CEO, ARY Digital Network, which has been around for 15 years and is the leading channel in that country for the last five years. Seja spends anything from $25,000 to $2 million buying Indian content. The spike comes when he adds big award shows to his shopping bag. While reality shows are aired on the main ARY Digital channel, the rest of the Indian content is aired on the fledgling Zindagi, launche ..
Read more at:
Pakistani television networks spending Rs 35-40 crore to buy Indian shows like Bigg Boss, Jodha Akbar - The Economic Times
