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Talk doesn't cook rice
Pakistan is losing rice export market to India
By Khalid Hussain
"Coarse rice for food, water to drink, and the bended arm for a pillow -- happiness may be enjoyed even in these", said Confucius. Another Chinese philosopher Cheng Chan-Pao looked at rice from another perspective. "Cutting stalks at noon time, perspiration drips to the earth. Know you that your bowl of rice, each grain from hardship comes?" And then there is a famous Chinese proverb that echoes, "talk doesn't cook rice!"
However, despite our close friendship with the Chinese and our keen desire to export rice to them, Pakistani market players and the government want to have everything without doing anything. The rice scene in Pakistan is, therefore, reminiscent of the proverbial "Khayali Pulao" despite its obviously yummy aroma!
The delights of the effervescent rice brew in Pakistan appear to grow. A look at the numbers is impressive. "From a mere 300 million dollars in 2000-01, the export of rice has risen to realise 2.04 billion dollars in 2008-09. The target is to earn 2.4 billion dollars in the year 2009-10 ending this month of June," former Chairman of the Rice Exporters Association of Pakistan (REAP) Abdul Rahim Janoo tells TNS. "Exports have really taken off since the formation of the REAP in 1999," says Janoo.
Government privatised the Rice Export Corporation of Pakistan in 1989 but heavy duties restricted trade for many years. REAP has been the catalyst realising greater exports without any government support or subsidy, claims Janoo. Rice exporters are not happy with the government research and want action for new varieties. The present budget has also disappointed them with the waiver on plant import duties because "90 percent of the plant was already duty free," says Janoo who is quick to point out that over 330 new plants have come on line since 2001 thanks to REAP efforts that have seen the total number of rice plants go beyond 400 in the country. He wants the government to withdraw the 1.5 percent withholding tax on local market rice purchases.
Rice production in Pakistan -- the fifth largest rice exporter in the world -- was 6.5 million tonnes this year. Domestic consumption is estimated around 2.3 million tonnes showing a net surplus of 4.2 million tonnes available for export. According to figures collected by TNS, a total of 4.2 million tonnes of rice has been exported by May 15 chasing a target of 4.4 million tonnes. Of this, 3.1 million tonnes was non-Basmati rice sold at an average price of $400-450 per tonne that shows an export price appreciation of almost 17 percent over the last year. The balance exports are 1.1 tonnes Basmati rice that has seen a depreciation of seven percent in export price since November last year having been sold for an average of $900 per tonne despite its unique aroma, taste and commanding market presence. To put things in perspective, the average export price of Basmati from India has been $1500 over the last few years.
Basmati production this year was three million tonnes, out of which domestic consumption is estimated to be around one million tonnes only. If Pakistan is able to sell its Basmati rice at prices at par with those charged by Indian exporters, the remaining crop has a net worth of $3 billion. Basmati exports during July-February 2008-09 period showed a 97 percent increase in value terms and 28 percent increase in quantity manifesting improvements.
The Basmati Growers Association (BGA), however, minces no words in charging the REAP has been colluding with Indian merchants to keep the Basmati prices low in Pakistan. "Basmati has been cultivated since centuries by farmers for its quality, aroma and value. Fifteen districts of Punjab, Pakistan, are the home of this premium fine quality aromatic rice," says President BGA Chaudhary Hamid Malhi who has been fighting to safeguard the rights of growers by registering Basmati as a "Geographical Indicator (GI)" in Pakistan.
The BGA won a strongly contested case from the Trademarks Registrar in 2008 to have the right to the GI in their name as representatives of the unique rice growers. Interestingly, the REAP is not at all ready to talk to press on their case challenging the GI registration in favour of the rice growers.
"The Managing Committee of REAP decided in 2007 not to allow media into the contention. Besides the case is in court and sub-judice", said Ibrahim Janoo. More interestingly, the Agricultural & Processed Food Export Development Authority (APEDA) of India has also joined the case in the Sindh High Court taking the same stand as has been followed by REAP.
There is another Basmati case that is being heard by the New Delhi High Court in India wherein Pakistan has challenged the use of "Super Basmati" by India as the variety has been in use and traded by the country for many years. Besides the government, TDAP, REAP and BGA are among the parties challenging the Indian registration of "Super Basmati".
"Our lawyer has been pressurised by the Indian government to drop the case and we are now looking for a new lawyer for the case scheduled for hearing in August later this year", Deputy Secretary Commerce (Exports) Akhtar Masood informs TNS. India won the famous "Texmati" case against an American multinational that had earlier registered a trademark for "Basmati" with the WTO. Following their victory, India has been in talks with Pakistan to jointly register Basmati with the GI registry of the WTO. "There have been two rounds of talks since 2007, but there has been no decision yet," says Masood. The Pakistani delegation also had representation from REAP, TDAP and the BGA while it was led by Joint Secretary (Exports) Chaudhary Ali Azhar. The process has been on hold because of the Indian abolition of the Composite Dialogue process with Pakistan in the wake of the infamous Mumbai terrorist attacks in October 2008.
The GI term identifies a good as emanating from a particular geographic location, where characteristics of the good are largely attributable to its geographic origin. However, it is pertinent to note that the formulation of these laws do not hinder the process of national GI registration. However, the process remains contentious to date and sub-judice as all the parties, including the BGA, have moved courts seeking clarity on rights to the GI registration.
There is a range of issues at play in Geographical Indications (GI) protection as provided for in the Trade-Related Aspects of Intellectual Property Rights (TRIPS) of the WTO. Both India and Pakistan have been in competition to secure GI-related provisions of the WTO to benefit from various contours of exclusive trade rights. However, India has a well-formulated GI Act following TRIPS provisions for GI registration while Pakistan is lagging behind.
"India has moved to register its Basmati in the WTO GI registry and it is soon going to get the right to market its Basmati across the world. We are being hampered by the rice exporters who have been selling to Indian merchants in the Middle East for easy profits," charges BGA President Malhi.
So it seems that we are still busy in preparing only more Khayali Pulao in Pakistan!