Saifullah Sani
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Strong brands dont often change their logos. Recognizing a product at a glance is of utmost importance, so it makes sense that Microsoft has kept the same logo for the past 25 years. During their corporate rise, a solid, unchanging logo meant that everyone knew when something was a Microsoft product. After a quarter of a century, Microsoft is changing things up; theyve unveiled a new logo.
The new logo comes at a time when Microsoft is moving to push new versions of the majority of their products. Windows 8, Windows Phone 8, a new version of Microsoft Office, and new Xbox services are all on the horizon. Changing the logo, in a way, symbolizes a whole new era for the company. Will the next 25 years be as profitable for the computer giant?
Over at Microsofts official blog, Jeffrey Meisner breaks down the various elements of the new logo in detail:
Microsoft spends 25 years designing a slightly less boring logo - Yahoo! News
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