Micromax signs Hugh Jackman as brand ambassador

[IFB]

Last month bough a cheap micromax mobile ....good product if you ask me .

 

[Skull and Bones]

Microsoft Doodle 2 is actually very nice.

 

[Jackdaws]

MicroMax is trying to position itself as a slightly more upmarket brand than is perceived. The people who are buying MM will continue to buy it anyway - they will obviously not know who Jackman is. MM wants to create a dent in Samsung and Nokia sales in the upper end of the market where the margins are much higher. But it is difficult to move upmarket for a brand - it is much easier to move down market. It is easy for Honda to make a smaller Brio or Amaze and market it as a product - it is difficult for the Suzuki to sell a Kizashi. That's just how it is. Waste of money by MM.

 

[Ayush]

great news

 

[danish_vij]

A new front for Made-In-China smartphones？

nooo

just kiding dont take it by heart

 

[acetophenol]

Wish Micromax launched a new brand for its high endphones, a whole makeover would do'em gud.

 

[Jackdaws]

Wish Micromax launched a new brand for its high endphones, a whole makeover would do'em gud.

Lava tried that by launching a brand called "Xolo". It did not get them anywhere.

 

[Fireurimagination]

What's the logic behind signing up a Firang actor for selling phones in India, half of India won't even know who Hugh Jackman is?

 

[illusion8]

What's the logic behind signing up a Firang actor for selling phones in India, half of India won't even know who Hugh Jackman is?

“As we look to expand our footprint across the globe in various international markets, the association with Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world,” Pal said.

 

[Fireurimagination]

“As we look to expand our footprint across the globe in various international markets, the association with Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world,” Pal said.

They should first guard their market share in India against likes of Lenovo and more

 

[Vinod2070]

A new front for Made-In-China smartphones？

You mean made in a Chinese sweatshop as per their specifications?

 

[Mujraparty]

Last month bough a cheap micromax mobile ....good product if you ask me .

wait of a another month or two u'l regret it ..( as im typing this post my roomate's trying to connect his cheap *** canvas to pc and its gone haywire ,opening apps on its own , rebooting n all ) and im like

 

[Spring Onion]

It will be more of a marketing for Hugh Jackman, then for Micromax. How many would known Hugh Jackman in India?

they aint going to buy jackman but the machine.

 

[Spring Onion]

Taking a cue from Micromax, Chaini Khaini hires Brad Pitt as brand ambassador.
Published on October 18, 2013by idiot420

Mumbai. Inspired from Micromax’s brilliant image makeover initiative after it hired Hollywood actor Hugh Jackman as its brand ambassador, leading snus tobacco brand Chaini Khaini has roped in Hollywood heartthrob Brad Pitt as their brand ambassador.
“Khaini as a tobacco product is always looked down upon in the tobacco segment as cheap Chinese phones are looked down upon in the smartphone segment. We need to position ourselves as not being too different from other tobacco products like cigarettes,” Mukesh Saini, the marketing head of Chaini Khaini explained.
Since branding attempts like a man buying out East India Company after eating paan masala (a similar product) didn’t seem to have left much impact on consumers, Chaini Khaini decided to go the Micromax way.
“We want to tell India’s smartphone generation that Khaini is not that cheap product, even Brad Pitt eats khaini,” Saini further explained.
The marketing head further claimed that thanks to their company’s efforts, khaini will become a globally renowned Indian product after yoga and chicken curry.
“It will be India’s next biggest export to western world, and will help the country in Bharat Nirman by reducing the current account deficit,” he added, “So don’t get shocked if few years down the line you find a US President using our product.”
“I love India and am looking forward to this mystical association,” Brad told Faking News confirming the news.
In order to not lose its current customer base, the company is planning to show Brad Pitt in desi look, while projecting suave look for the urban and international audiences. They are also planning to open khaini outlets all across India and in selected cities abroad.
Brad Pitt
One of the early advertisements released by Chaini Khaini
When asked why did they choose Brad Pitt, the marketing head explained that his performance in the famous Hollywood flick “Inglourious Basterds” sealed the deal.
“Remember the stiff lower lip that was slightly pushed out by him in the movie. That’s the way you consume khaini. We want to make people feel like Brad Pitt when they buy Chaini Khaini,” the manager revealed the marketing message.

Taking a cue from Micromax, Chaini Khaini hires Brad Pitt as brand ambassador | Faking News

So chini khaini is indian naswar

 

[Anon4453]

Micromax should get listed honestly ...