KOLKATA: Motorola Mobility, maker of Moto E and Moto G smartphones, is evaluating local production in India as part of its long-term plans to make the country one of its largest markets globally.
"We expect to soon take a call on the possibilities of India manufacturing, considering we are significantly growing sales in India and the smartphone market here holds enormous potential," said Marcus Frost, Motorola's global senior marketing director forEurope, Middle East, Africa and Asia Pacific.
The firmwould look at both company-owned and third-party manufacturing and is closely studying the " Make in India" policy of the NarendraModigovernment. With this Motorola joins a growing list of global smartphone makers, including Sony, Xiaomi and Gionee, considering local manufacturing in India, drawn by the 'Make in India' incentives.
These firms are expected to firm up their plans this calendar year. Motorola had a plant in Chennai, which it had shut down in 2013 as part of a global cost-reduction programmebyits then parent Google. The assets are still lying idle and, according to two senior industry officials, it could be revived as the first step for local manufacturing.
Frost, however, refused to commenton sucha possibility. Subsequent to Lenovo's acquisition of the Motorola business last year, thecompany has reviveditsplanstoreturnto India in full force.
"Lenovo is our parent, but Motorola isworking independently making its own decisions.
All business decisions, including possibilities of manufacturing in India, are made independently by our global team,"Frost said, , adding there are no plans to integrate sales andmarketingoperationswith the parent firmin India.
At present, Motorola manufactures its smartphones in China and in Latin America such as Brazil. It, however, has a global software R&D facility inBengaluru. India and China are the only markets where both Lenovo and Motorola brands are sold together, while globally the two brands are segregated market wise.
Read more at:
Make in India: Motorola mulls local production in India to make it one of its largest markets - timesofindia-economictimes
"We expect to soon take a call on the possibilities of India manufacturing, considering we are significantly growing sales in India and the smartphone market here holds enormous potential," said Marcus Frost, Motorola's global senior marketing director forEurope, Middle East, Africa and Asia Pacific.
The firmwould look at both company-owned and third-party manufacturing and is closely studying the " Make in India" policy of the NarendraModigovernment. With this Motorola joins a growing list of global smartphone makers, including Sony, Xiaomi and Gionee, considering local manufacturing in India, drawn by the 'Make in India' incentives.
These firms are expected to firm up their plans this calendar year. Motorola had a plant in Chennai, which it had shut down in 2013 as part of a global cost-reduction programmebyits then parent Google. The assets are still lying idle and, according to two senior industry officials, it could be revived as the first step for local manufacturing.
Frost, however, refused to commenton sucha possibility. Subsequent to Lenovo's acquisition of the Motorola business last year, thecompany has reviveditsplanstoreturnto India in full force.
"Lenovo is our parent, but Motorola isworking independently making its own decisions.
All business decisions, including possibilities of manufacturing in India, are made independently by our global team,"Frost said, , adding there are no plans to integrate sales andmarketingoperationswith the parent firmin India.
At present, Motorola manufactures its smartphones in China and in Latin America such as Brazil. It, however, has a global software R&D facility inBengaluru. India and China are the only markets where both Lenovo and Motorola brands are sold together, while globally the two brands are segregated market wise.
Read more at:
Make in India: Motorola mulls local production in India to make it one of its largest markets - timesofindia-economictimes
