Comment: Excellent news , indeed. Here's to a better 2015!
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By Wei Gu
HONG KONG—Japan and the U.S. are set to become even more popular as destinations for Chinese tourists in 2015, according to a new survey, while Hong Kong and Malaysia are expected to lose ground.
Chinese are now more interested in exploring new lifestyles and destinations and are less fixated on shopping, researchers say. Changes in visa rules, as well as airplane accidents in Southeast Asia, have also played roles in shifting travel trends, the survey showed.
The 4,300 respondents to the survey by Travelzoo Asia Pacific were asked to choose their five most-favored destinations from a list of 44. Travelzoo Asia Pacific is a licensee of Travelzoo Inc., a global travel-deal website.
Japan came out on top, with 39.6% of respondents ranking it as one of their top choices this year, up from 29.2% a year earlier. A weak currency has helped, as the yen fell about 10% against the Chinese yuan in 2014.
“As the yen keeps weakening, Chinese are not only going to Japan to shop but also buy properties in some cases,” said Vivian Hong, president for Travelzoo’s China operation.
Japan as a destination has benefited from pent-up demand. Some Chinese travelers avoided Japan in previous years because of heightened political tensions. Easier Japanese visa policies, introduced in 2014, have helped increase demand, Ms. Hong said. And Tokyo is only about three hours away from Beijing or Shanghai by air.
“We want to go to a place that’s fresh and nearby for our team building, so we are now in Japan skiing,” said Guo Yuhong, co-founder of Shanghai-based peer-to-peer lending portal Dianrong.com. He tried skiing for the first time in Hokkaido with his legal team recently.
Changes in visa policies have also made the U.S. a more attractive destination for Chinese travelers. The percentage of people who chose the U.S. as a top destination rose to 31.4% in the new survey from 28.9% in 2014. Starting in November, Washington and Beijing agreed to extend the length of tourist and business visas for each country’s citizens to 10 years from a year.
During China’s Oct. 1 National Day holiday period, trips to Japan booked on Ctrip.com, China’s largest travel-booking portal, jumped 50% from a year earlier. Last year, Ctrip.com sold 30,000 U.S. trips, up 60% from a year earlier, the company said.
A tour guide, center, led a group of Chinese tourists in Kyoto, Japan, in May.
Chinese people are the world’s largest group of outbound travelers. Last year, the total number of trips taken by Chinese outside the mainland surpassed 100 million at the end of November, according to China’s state tourism administration. According to the U.S. Department of Commerce, Americans took 57 million foreign trips during the first 10 months of 2014.
Hong Kong, Malaysia and the Philippines lost ground in the eyes of Chinese travelers in the new survey. The percentage of people who chose Hong Kong as a top destination dropped to 8.7% in 2015 from 11.9% in 2014, while Malaysia’s percentage fell to 5.8% from 9.9%.
Japan Rises for Chinese in Travel Survey - WSJ
---------------------------
By Wei Gu
HONG KONG—Japan and the U.S. are set to become even more popular as destinations for Chinese tourists in 2015, according to a new survey, while Hong Kong and Malaysia are expected to lose ground.
Chinese are now more interested in exploring new lifestyles and destinations and are less fixated on shopping, researchers say. Changes in visa rules, as well as airplane accidents in Southeast Asia, have also played roles in shifting travel trends, the survey showed.
The 4,300 respondents to the survey by Travelzoo Asia Pacific were asked to choose their five most-favored destinations from a list of 44. Travelzoo Asia Pacific is a licensee of Travelzoo Inc., a global travel-deal website.
Japan came out on top, with 39.6% of respondents ranking it as one of their top choices this year, up from 29.2% a year earlier. A weak currency has helped, as the yen fell about 10% against the Chinese yuan in 2014.
“As the yen keeps weakening, Chinese are not only going to Japan to shop but also buy properties in some cases,” said Vivian Hong, president for Travelzoo’s China operation.
Japan as a destination has benefited from pent-up demand. Some Chinese travelers avoided Japan in previous years because of heightened political tensions. Easier Japanese visa policies, introduced in 2014, have helped increase demand, Ms. Hong said. And Tokyo is only about three hours away from Beijing or Shanghai by air.
“We want to go to a place that’s fresh and nearby for our team building, so we are now in Japan skiing,” said Guo Yuhong, co-founder of Shanghai-based peer-to-peer lending portal Dianrong.com. He tried skiing for the first time in Hokkaido with his legal team recently.
Changes in visa policies have also made the U.S. a more attractive destination for Chinese travelers. The percentage of people who chose the U.S. as a top destination rose to 31.4% in the new survey from 28.9% in 2014. Starting in November, Washington and Beijing agreed to extend the length of tourist and business visas for each country’s citizens to 10 years from a year.
During China’s Oct. 1 National Day holiday period, trips to Japan booked on Ctrip.com, China’s largest travel-booking portal, jumped 50% from a year earlier. Last year, Ctrip.com sold 30,000 U.S. trips, up 60% from a year earlier, the company said.
A tour guide, center, led a group of Chinese tourists in Kyoto, Japan, in May.
Chinese people are the world’s largest group of outbound travelers. Last year, the total number of trips taken by Chinese outside the mainland surpassed 100 million at the end of November, according to China’s state tourism administration. According to the U.S. Department of Commerce, Americans took 57 million foreign trips during the first 10 months of 2014.
Hong Kong, Malaysia and the Philippines lost ground in the eyes of Chinese travelers in the new survey. The percentage of people who chose Hong Kong as a top destination dropped to 8.7% in 2015 from 11.9% in 2014, while Malaysia’s percentage fell to 5.8% from 9.9%.
Japan Rises for Chinese in Travel Survey - WSJ