Retailers pray to Alibaba CEO, take to horses ahead of China's November 11 shopping spree
Source:Global Times Published: 2015-11-11 20:08:01
Back in saddle for Singles’ Day dash
November 11 marked Singles' Day in China, which over the past seven years has evolved into a record-setting online shopping phenomenon. While millions of buyers waited anxiously to click away, vendors scrambled to prepare for the tidal wave of orders set to come in at midnight. Some prayed at altars to Ma Yun, the head of e-commerce giant Alibaba, in the hopes the shopping gods will grant them fortune on what has become China's most important sale day of the year.
Students at a university in Hangzhou ready for the shopping spree at midnight Tuesday. Photo: IC
Photo: IC
Online store owners pray to portraits of Ma Yun, head of the e-commerce giant Alibaba, for Singles' Day profits in Panyu, Guangdong, on Tuesday. Photo: IC
Employees at an online shop in Hefei, Anhui Province, line up with their boss (on horseback) in Native American-esque garb, while shouting, "Prepare for Singles' Day, We'll be No.1!" Photo: IC
A customer signs for a delivery by a courier on a horse Sunday in Hohhot. Photo: IC
When authorities in one North China city enacted a temporary vehicle ban to alleviate traffic as ahead of China's largest online shopping day, local couriers took to their trusty steeds.
Photos of the mounted deliverymen trotting through Hohhot, Inner Mongolia Autonomous Region went viral as shoppers hit the Net for the mega spending spree Singles' Day, which fell on Wednesday.
"It's amazing that it takes only half a day to get a package," a resident surnamed Zhang told news portal youth.cn. "I was worried about possible delays."
The ill-timed regulation, put into effect October 16, aimed to curb unlicensed three-wheeled electric vehicles from roads - the same used by couriers to scoot around town - but instead resulted in the delay of more than 50,000 packages, the Shanghai-based Dragon Television reported Wednesday.
As a way to buck the ban, some local companies rented teams of horses from a farm in the nearby grasslands.
"We got approval from the head office to use horses, and were able to equip around a dozen riders," said a district manager for Suning, a national electronics retailer. "These two days we've delivered all our orders."
In response to mounting concerns over undelivered parcels, authorities have since loosened the reins. About 4,000 vehicles from 45 delivery companies will be permitted on roads between 7 pm to 7:30 am through December 30, Hohhot government spokesman Li Hong announced Saturday.
"Couriers don't have it easy. They have to know how to ride a bike, motorbike, trike, drive a car, and now, ride a horse," wrote Weibo user "weiboshangdelazhu."
"This is ridiculous. E-trikes are environmentally friendly, but horses are rather dangerous. They have no brakes. What if it loses control on road," posted a social media user.
Newspaper headline: Back in saddle for Singles’ Day dash