Buyer preference: 1.8L engines may win a race but 1.3L ones remain ahead
Toyota and Honda compete over top-of-the-line vehicle.
KARACHI:
When one ventures on deciding which car to buy, the equation would involve numerous variables. The price is most likely to be the biggest factor followed by engine performance, fuel efficiency, shape and design, company’s reputation among a host of other determinants.
When it comes to locally-assembled vehicles, Pakistanis don’t get a lot of choice. If one was to discount imported cars, it would boil down to a handful of players and their limited variants.
Here, we investigate the latest Honda Civic and the recently-launched Toyota Corolla and the factors that may or may not tilt the choice.
Most of us would prefer driving a powerful 1.8L – it gives the driver more power on the road and features are usually grander – but price and fuel efficiency force buyers to re-think.
Hence, Pakistan’s most popular sedans are not 1.8-litre ones.
Analysts and local carmakers say that the number of Pakistanis who prefer engine performance and power over fuel efficiency are still in a minority — the main reason why companies sell 1.3L, 1.5L and 1.6L engine cars.
Despite the popularity of smaller engine capacities, both Honda and Toyota produce 1.8L cars in Pakistan. The companies want to keep their top-of-the-line products to show off their technological muscle.
Pak Suzuki – the largest carmaker with over 50% market share – also produces a popular 1.3L Swift, but a hatchback is not Honda City and Toyota Corolla’s competitor.
In July 2014, Indus Motor launched the first variant of Toyota Corolla in the 1.8L category, marking its response to Honda Civic that released its latest model in 2012.
There is no need to mention that Indus Motor Company gives little room to Honda — not even in the 1.8L engine category where the pie is the smallest.
The company could have launched the series with its most popular 1.3L Corolla variant, but it opted otherwise.
“We wanted to introduce the new Corolla series with the more exciting model first,” Indus Motor spokesperson said.
Probably, Indus learnt its lesson. It launched the 1.8L variant in its previous Corolla series but concentrated more on the 1.6L variant after witnessing high demand in that category. Consequently, the company lost its 1.8L customers, who switched to Honda Civic as it was the only car in that category.
“The makers of Corolla wanted to grab some of the market share of Civic in the 1.8L category. This time, it seems, Indus Motor wants to remain in the 1.8L category,” Global Research analyst Imran Ahmed Patel told
The Express Tribune.
Analysts say that there will be healthy competition between the two companies, which is perhaps the reason why Honda has recently started placing Civic advertisements on television channels to tempt customers.
With a 21% market share, Indus Motor is the second biggest carmaker in Pakistan, behind Pak Suzuki but ahead of Honda Atlas Cars. In 2013, Toyota Corolla variants held a strong 60% market share in their segment, down from 79% in fiscal year 2012, according to Indus Motor Company’s latest annual report of 2013.
Commenting on whether Pakistani carmakers are more comfortable in launching 1.8L cars, spokesperson of Honda Atlas Cars said the largest market segment in the country is not 1.8L, implying that this particular engine capacity is not the core focus of carmakers. For Honda, its spokesperson added, 1.8L Civic is the benchmark top-of-the-line car that displays the company’s technology and style.
1.3L sedans remain ahead
Both Indus Motor and Honda Atlas agree that the demand of 1.8L cars is there to stay but the category which both companies rely more on is the 1.3L engine vehicles.
When asked which engine category has been witnessing more growth among its 1.3L, 1.5L or 1.8L variants, spokesperson of Honda Atlas Cars said the 1.3L category has been showing steady growth. This is despite the fact that Honda Atlas is satisfied with the market response that it received on the launch of 1.5L City Aspire variant, which it launched in April 2013.
“Although the demand for 1.8L cars is on a rise, the 1.3L is still the preferred variant in Corolla for many segments of the society primarily due to fuel efficiency,” an official at a local carmaker said.
Analysts agree with industry officials that most of the Pakistani customers keep in mind fuel efficiency while making a decision of selecting car engine category.
Toyota makes 1.3L Corolla variant for a very few countries including Pakistan. The popularity of the 1.3L Corolla variant in Pakistan in the presence of 1.6L and 1.8L variants substantiates the point that a large majority of Pakistanis are ready to compromise on some specifications for fuel efficiency in 1.3L engines, said Patel.
Horticulture exports can be boosted with integrated quality system: Jawad
Director Harvest Tradings Ahmad Jawad said that Pakistani agriculture products are the best in the world, yet the sector has not excelled to its true potential.
He said the focus of untrained people in the horticulture field had been on increasing production rather than on improving the quality of the product.
Talking to Upper Reach GM, Ms Paulina Gallardo, he said Pakistan enjoyed its place as the fifth largest producer of mangoes, fourth largest producer of dates and 13th largest producer of citrus and 10th largest in apples, but the lack of post-harvest and cold chain infrastructure was seriously hampering Pakistan’s horticulture export potential.
As every year, 2.2 million tons of vegetables and 2.8-3 million tons of fruits go waste during and after harvest. This is a big loss roughly 30 per cent of Pakistan’s total vegetable production and about 40 per cent of fruits are being wasted.
However quality-conscious foreign buyers want every exporting country to align their supply chains as per international standards in order to expand its share in the international market, but unfortunately, lack of awareness among Pakistani exporters regarding global food safety standards, cohesive supply chains, and marketing systems are to blame for keeping the volume of the country’s produce export low.
Jawad said the reality was clear: horticulture exports could only be boosted if they could develop an integrated quality system. “If the emerging problem is not resolved on priority basis, country exports may not move as fast, largely because of international sensitivity to quality issues,” added Jawad.
There is, therefore, a need for public-private initiatives to invest in technologies to enhance the shelf life of the produce and boost export prices. Educational training needs to be given to the producers to ensure that fruit quality is improved and post-harvest handling is perfected.
He also urged the government and foreign institutions need to lend financial support to Pakistan’s horticulture sector, since it has been striving for the last couple of years.
Exhibition of local handicrafts attracts tourists
An exhibition of local handicraft was held in a local hotel on Sunday for promoting their skills, attract local and non-local customers, and linkage development to national and international market.
Master pieces of Khow and Kalash culture were displayed at different stalls. The exhibition was organised by Agha Khan Rural Support Programme (AKRSP) in collaboration with different local support organisations of Chitral.
A significant number of local people and foreign tourists visited the exhibition and showed their interest in the products.
Throughout Chitral, women make handicrafts and other domestic use items in their houses, most of them are handmade. Talking to our correspondent, some local women told that they make these items in houses with hands without any machine but they are not getting reasonable price for their products because they don’t have access to national and international market. They said if government and non-governmental organisations introduce these handicrafts in international market they would be able to get suitable price and it would have better economic effects in the area.
They complained about the worst roads infrastructure in Chitral and said if it was improved there would be easy access to international market or buyers/customers would themselves come to the area. Sweaters made of wool with hands are very popular and displayed at different stalls. Dry fruit, decoration pieces, stitched clothes in different designs and other daily use items attracted visitors.
Additional Assistant Commissioner Muhammad Ikram visited the stalls and highly hailed local women for displaying master pieces of handicrafts and decoration pieces. He also distributed certificates among the best stall-holders.
The objective of the exhibitions was to attract the attention of people towards local products and their access to international market that women at home make for their livelihood.
Gems stones and other decoration pieces made from precious stones were special items at the stalls.
Founder Institute’s initiative: Bringing Silicon Valley to Karachi
Young professionals, graduates to be trained by experienced startup CEOs. CREATIVE COMMONS
KARACHI: If you are an aspiring entrepreneur who plans to launch his own venture but lacks the knowledge essential to build up a successful technology company, you might want to show up at “Bringing Silicon Valley to Karachi, an overview of what it takes to startup in Karachi”.
The event, which promises to bring the collaborative knowledge-sharing of Silicon Valley to Karachi, is being organised by Founder Institute (FI), the world’s largest entrepreneur training and startup launch programme based in the US.
The institute, which is in the process of launching its Karachi chapter, helps aspiring founders across the globe to build technology companies. It runs an early-stage accelerator and global launch network that helps entrepreneurs create meaningful and enduring technology companies, its website says.
While entrepreneurs in many countries made the most from this programme, the nearest chapter Pakistanis could go to was in Ahmedabad, India.
However, that visit required a visa, making the process complicated and difficult. This was the reason the programme’s director, Hassan Qureshi, decided to bring this to Pakistan.
“I wanted such training for myself but none was available in Pakistan,” said Qureshi, explaining what led him to bring FI to Pakistan.
In its five years of operation, the programme has helped launch over 1,230 companies across 66 cities and six continents, making it the world’s largest startup accelerator. It was covered by prominent publications such as
The New York Times,
The Wall Street Journal,
Forbes,
Business Week and
TechCrunch to name a few.
“We will teach our students the same things that are taught to the founders in Silicon Valley – how to find a company, the legal aspects and revenue models for example,” FI’s co-director Sumaan Azmi told
The Express Tribune while referring to their four-month, part-time programme, which they plan to commence in January 2015.
Silicon Valley is respected all over the world for creating the world’s best technology companies, according to the officials. “Over the years, we’ve learnt that the Silicon Valley mindset can be replicated in other entrepreneurial ecosystems and we can benefit greatly from the growth of technology companies locally.”
Karachi has a fast growing startup ecosystem. However, what many people don’t know about all of the resources available to them is the differences between these resources or what resources are right for them, says the website.
“The programme will revolutionise the local startup scenario by bringing in global best practices through its extensive network and support from around the world,” it says.
The FI’s local representatives are in the process of organising information events for applicants. “We would like to have 30 people enrolled to start our first batch,” Azmi said.
While there is a $450 fee for the full course, FI will offer 100% scholarships to women – subject to their eligibility to the programme, according to Azmi. Those admitted will receive expert training, feedback and support from experienced startup chief executive officers (CEO).
The local CEOs understand the mindset of home entrepreneurs, thus best suited to mentor these aspiring founders, Azmi says.
The FI has already got on board some of the industry’s leading startup CEOs. Some of these mentors include Afaque Riaz Ahmed, founder and Chairman, Board of Governors, Karachi Institute of Technology and Entrepreneurship (KITE) – also the venue for the aforesaid event; Badar Khushnood, Google Country Consultant for Pakistan and Farzal Dojki, founder and CEO of Next Generation Innovation.
“We are talking to many other CEOs who are also the founders of their companies. We plan to have about 25 top CEOs on board to mentor this programme,” Hassan Qureshi, the director, said.
The target audience for this are young professionals and fresh graduates. “Our job is to create a startup eco-system and provide aspiring entrepreneurs with a platform,” Azmi said. These graduates will have to take it further because it is mandatory for them to form a company. “We [FI] are not building employees, we are building companies,” Azmi said.
The writer is a staff correspondent
‘Aalishan Pakistan’ sees frenzy of Indian buyers on the weekend
Lifestyle expo ‘Aalishan Pakistan’ saw a weekend frenzy as shoppers came in huge numbers to get a piece of Pakistani fashion and lifestyle.
Pragati Maidan, New Delhi, Both Hall No 14 & 18 were packed with gleeful visitors who were seen carrying a bunch of shopping bags from brands from across the border like Bareeze, Orient, Khaadi, Gul Ahmed, Dynasty, Dawood Textiles, Hadiqua Kiyani, kidswear brand Pinks & Blues, and home décor company Salman Traders for their marble wares, to name a few. As many as 300 exhibitors from the neighbouring country are showcasing fashion and lifestyle products at ‘Aalishan Pakistan’ exhibition which is on till September 14th.
There were a number of happy faces in the crowd. Visitors thronged the exhibition that opened in the morning with an exuberant display of fashionable garments, accessories, home décor essentials, footwears, handicrafts and jewelry. When asked about their experience of ‘Aalishan Pakistan’, visitors joyfully remarked that it was an overwhelming experience shopping for Pakistani suits, palazzos, lawn fabric and print.
They wish that the expo happens every year so that they can get their slice of Pakistani fashion. Exhibitors too are overjoyed with the phenomenal response and recognition that their brands have received by the Indian buyers, and would be happy to return again whenever there is an opportunity to exhibit in India. Many of the participants who are showcasing their products at ‘Aalishan Pakistan’ this year have also been a part of ‘Lifestyle Pakistan’ which was held in 2012.
Speaking on ‘Aalishan Pakistan’, Sher Afgan who is official spokesperson for TDAP, said: “As we had anticipated, Aalishan Pakistan has been a great success notwithstanding it is being held after two years. We are more interested in Pakistani textiles as we have a unique blend which is very popular in South-Asian countries including India. We have also some of our finest designers here who have been able to showcase their creations equally well. Two years ago at Lifestyle Pakistan we had just one hall, and this time around we have two halls and both of them are doing really well.”
‘Aalishan Pakistan’ opened with a fashion show showcasing the best of Pakistani couture that was held at Taj Palace, New Delhi, on September 10th. Famed design houses like Kayseria, Rang Ja, Lala Textiles, Faiza Samee, Deepak Perwani, Wardha Saleem, FNKAsia, Ahan and Farnaz Mustafa showcased their latest collection on the ramp and awed the audiences. A four-day art exhibition titled ‘Pakistan Art Today’, showcasing the new works of 11 Pakistani contemporary artists was inaugurated at Art Junction, The Lalit, by Padma Vibhushan Shri Satish Gujral and High Commission of Pakistan Abdul Basit together with other dignitaries, eminent artists and guests.
‘Aalishan Pakistan’ is an initiative of TDAP to further build on the efforts of the governments of Pakistan and India to normalise trade between the two countries. It is the second showcase of top quality export products of Pakistan under one roof in India. The exhibition will have over 350 stalls while TDAP’s own kiosk has been designed by students of Asian Institute of Fashion Design. With a trade potential of billions of dollars between the two countries, the event will not only offer a unique opportunity to trade community of India to interact with Pakistani counterparts, but also a first-hand opportunity for customers to feel and own the best quality products Pakistan has to offer.
The first Lifestyle Pakistan exhibition helped in generating business of around US$ 7 million and future prospect deals of around US$ 20-25 million were made during business-to-business meetings. Due to tremendous response received, many of Pakistani exhibitors like Gul Ahmed and Junaid Jamshed have inaugurated their outlets in different cities of India.
KARACHI: Royal Park a high-rise residential project inaugurated by His Excellency Nasser Abdulla Lootah and Marketing Alliance Signing Ceremony with Dubai Islamic Bank on 12th September 2014.
Project includes a mall at base and five high-rise residential towers