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Infinix, Tik Tok join hands to launch campaign for new S5 smartphone

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Infinix, Tik Tok join hands to launch campaign for new S5 smartphone
By BR Web Desk on November 28, 2019
  • The mobile company's new product ‘Infinix S5' is equipped with a 32MP In-Display Selfie camera and a whopping 6.6" punch hole display.
  • This campaign is an instant hit on TikTok and managed to garner more than 13 million views in just two days.
  • TikTok users in Pakistan are taking ‘Picture Clear Hai' to the next level.
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(Karachi) Infinix has joined hands with TikTok for a campaign to launch its exciting new product ‘Infinix S5'. The campaign named ‘S5 Picture Clear Hai' is aimed to encourage people to portray the other side of their personality which they are passionate about.

A press release issued on Thursday stated that Infinix is Pakistan's Leading Smartphone brand that is known for delivering feature-rich smartphones to the users.

The mobile company's new product ‘Infinix S5' has been equipped with a 32MP In-Display Selfie camera and a whopping 6.6" punch hole display.

Infinix in cooperation with TikTok, a short-form video platform, has introduced a new idea to promote the smartphone.

TikTok's format and joyful tone is resonating with a new, influential generation, giving rise to interactive trends and creative memes that encourage everyone to participate. By letting users create their own content, users can be part of the Infinix community and turn into authentic and powerful brand ambassadors.

This campaign is an instant hit on TikTok and managed to garner more than 13 million views in just two days, almost 150,000 users made their videos to the catchy beat uploaded on TikTok for Infinix S5. TikTok users in Pakistan are taking ‘Picture Clear Hai' to the next level, and once again Infinix has been successful in engaging the youth of Pakistan in a fun way.

With Infinix S5's 32MP In-Display selfie camera, people get a chance to showcase both sides of their personality, hence the tagline for their campaign ‘Picture Clear Hai' perfectly fits the bill, as it is both inquisitive and making a statement at the same time.

To reinforce the narrative, Infinix engaged the diva of Pakistani showbiz industry Sana Javed as their brand ambassador along with famous travel v-logger Irfan Junejo, the most adored young rockstar Abdullah Qureshi, and queen of the ramp, super model Zara Peerzada to show their other sides!
https://www.brecorder.com/2019/11/2...nds-to-launch-campaign-for-new-s5-smartphone/
 
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