How the U.S. fell behind in lithium, the 'white gold' , China controls over half of the world's lithium processing and refining, 3/4 battery productio

[FairAndUnbiased]

Exactly. Corporate culture is decisive to what kind of market approach is suitable for it. I would be more comfortable to bet my money on BYD if they either reinvent themselves to become fashionable in consumer business, or continue to be tech-centric and focus on B2B. The latter path requires less change, only need to make minor adjustments, is more achievable though less sexy (less premium on valuation).

they're actually almost completely B2B for English speaking customers.

Technological Innovations for a Better Life | BYD USA

Home -

en.byd.com

For China and ASEAN customers there are dedicated B2C sites which are the equivalent of any major auto manufacturer.

https://www.bydauto.com.cn/

BYD | Build Your Dreams | Philippines

Make the change happen with the world's No.1 Electric Car Manufacturer. Build Your Dreams

www.byd.com.ph

Just look at the vast difference in design of the websites.

Instead, they wisely separated consumer websites (first result on Google) from the B2B websites.

https://cv.byd.com/

http://www.bydmicro.com/

http://www.byd-electronics.com/