Heimtextil fair turns successful for Pakistani exporters

[Shahzaz ud din]

Heimtextil fair turns successful for Pakistani exporters
By
News Desk
-
January 10, 2020

January 10, 2020 (MLN): The Heimtextil 2020 Trade Fair was a success for the Pakistani businessmen, who received encouraging responses from customers and visitors, hence brightening the prospects for enhancing homemade textiles exports from the country.

The 50th Anniversary Edition of Heimtextil, held in Frankfurt Germany from January 7 to 10 presented more sustainable products than ever before, according to a press statement received here Friday.

This time, a total of 231 exhibitors represented Pakistan in the fair, which has been an attractive platform for export businesses and a trendsetting launch event to present new season products at the start of the year

Meanwhile, Pakistan Commercial Counselor in Germany, Khawaja Khurram Naeem also visited Heimtextil and appreciated Pakistani exhibitors.

Speaking on the occasion, he said that the exporters had improved their work in order to compete in the market. “We are trying our best to educate our exporters more and help them in our best ways,” he said.

On the occasion, Zaki Bashir from Gul Ahmed and Executive Committee All Pakistan Textile Mills Association (APTMA) expressed satisfaction over the turnout of visitors which provided them an opportunity to present their new products and designs to a variety of buyers from all over the world.

Ghulam Mustafa from Nimra Textile said that on this 50th-anniversary edition, Heimtextil had set a fantastic variety of programs, it was worth the experience while Moin A. Razzak from Hasham Towel and Executive Committee Towel Manufacturers' Association of Pakistan (TMA) said that they got very encouraging response from customers.

Haroon Shamsi from Shaheen Industries and Executive Committee Towel Manufacturers' Association of Pakistan (TMA) said that the entire response on each day of the fair was very good.

Pakistan had 231 exhibitors, some of the exhibitors participated under the Trade Development Authority of Pakistan (TDAP).

The international home textiles industry has enjoyed a promising start at Heimtextil as over 70,000 visitors experienced design innovations by around 3,000 international exhibitors from 65 countries.

With the growth in both visitors and exhibitors, Heimtextil had convinced the world with its unique position for home & household textile, the press statement added.

APP

Posted on: 2020-01-10T17:07:00+05:00
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[Shahzaz ud din]

IVS graduates to showcase designs at global textile fair
By Kashif Hussain
Published: December 16, 2019
TWEET EMAIL

Hiba Saqib, Insia Amir and Umm-e-Sufa Amin, recent graduates from IVS, will be displaying their creativity at the world’s largest textiles fair next month. PHOTO: EXPRESS

KARACHI: Three graduates from the Indus Valley School of Arts and Architecture (IVS) will be displaying their innovative work at Heimtextil 2020, the world’s largest textile fair, being held in Germany next month.

Using spices, recycled flowers and recycled plastics for their designs, Hiba Saqib, Insia Amir and Umm-e-Sufa Amin were selected after participating in the global New and Next University competition. The competition featured ideas for future trends in the textile country with over 50 contestants from 18 design institutes and universities around the world. Saqib’s work was ranked among the top three projects.

This is the first time that Pakistani students will be displaying their skills at the global trade fair, along with work by students from two universities in the United Kingdom and Switzerland. Members of the jury, comprising experts in textiles, said that the creations of these students were not only innovative, but also offered the best use of traditional skills and natural ingredients.
The designs will be presented at a special hall at the 50th Heimtextil fair in Frankfurt from January 7 to January 10, 2020.

Taking the global stage

Proud of her students’ achievement, Imrana Shahryar, the head of the textile design department at IVS, said that it was a historic occasion for Pakistan that the creativity of its talented youth was being honoured internationally.

Shahryar explained that the school had sent the portfolios of the students, who graduated from the institute on Saturday, to the contests. “They had not even completed their education and their creativity has gained global status,” she smiled, adding that it was a matter of great pleasure for them to represent Pakistan on such a prestigious international platform just weeks after their graduation.

“Their success in the competition and their selection for the biggest textile fair in the world is recognition that Pakistan’s youth are fully aware of changing global fashion and textile trends, as well as the growing environmental challenges in the textile industry,” she maintained.

Shahryar believed that Saqib, Amir and Amin would gain international experience by attending the exhibition, which would help them design textiles in Pakistan according to the standards of international markets and thus aid the country’s economy.

Meanwhile, the overjoyed and excited girls told The Express Tribune that they could not be more pleased with the appreciation their projects had received.

Eco-friendly designs

Hiba Saqib, whose project ranked among the top three in the competition, explained that her work was actually a mini-thesis inspired by a small plant she saw growing out of a concrete structure during the recent rainfall. “I tried to create mediums by combining cotton yarn and synthetic fibres, and later on, I used fish wire,” she revealed. She used natural spices that are used in daily life, including cinnamon, cardamom and cloves, as well.

Meanwhile, Insia Amir chose a simple mat made of dry palm leaves for her project. “I figured why not create something from a publicly available material that can be used by people of all ages,” she said, adding that she decided to use recycled plastic as a thread.

Starting with modern looms at first, she turned to handmade cloth to create a material that can be used for mats, home textile products, bags and other items. Her aims with her design included keeping traditional handicrafts alive as well as reducing pollution through recycling.

Umm-e-Sufa Amin’s work is equally unique and innovative. “Seeing large piles of flowers in the trash outside wedding halls, I wondered how best to re-use this natural waste,” she explained.

She used eco-printing for her idea, a method that has not yet caught on in Pakistan. Collecting information online and through social media, she figured out how to use the flowers to print designs on fabric. “I started off with all kinds of fabric, including cotton, linen, leather and silk, and then, looking at my results, I chose cotton and leather to create designs with natural colours.”

Published in The Express Tribune, December 16th, 2019.


Read more: Graduation , Indus Valley School of Arts and Architecture , Karachi

 

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[AZADPAKISTAN2009]

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