Furqan Sarwar
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Google and Apple have battled each other for years for primacy over mobile users. Apple has proferred its superior devices, like the iPhone. Google has fought back with its Android operating system and a series of mobile apps that are more flexible and compatible with a broader set of devices than Apple’s apps.
On Tuesday, Google underscored that strategy with the release of its latest mobile app: Duo, a video-calling app that is a direct alternative to Apple’s FaceTime.
The app fits squarely into Google’s playbook in mobile. Over the last few years, Google has increasingly offered its important software and internet services, including Google Maps, Google Photos and Google Docs, to iPhone customers. All of those apps were compelling alternatives to Apple’s proprietary apps, like Apple Maps, Photos and Notes, because they work on a wider variety of devices, including Macs, Windows PCs, Android devices and iPhones.
Duo is no exception. People can only use FaceTime to call others who have Apple devices. But Google Duo lets you place video calls between Android and iPhone users, and sizably increases the universe of people with whom you can hold a video conversation.
“You shouldn’t have to worry about whether your call will connect, or if your friend is using the same type of device as you are,” Google said in a statement, in a veiled jab at Apple. “It’s no wonder that nearly half of U.S. adults never make video calls on mobile.”
All of this feeds into Google’s strategy to attract iPhone users over to Android. Google’s apps generally work better on Android devices than on iPhones, so the more that people get hooked on Google’s core apps, the less incentive there is to stay loyal to Apple.
Nick Fox, Google’s head of communication products, said the top priority with Duo was to build a great product and to increase the use of video calling among Android users. But he added that making Android more attractive to iPhone owners was a secondary motive. He said that Duo’s appeal was that it was simple to use, fast and more widely accessible.
“Our view is video calling should work for everybody,” he said. “If you can only call half the people you know, that’s very limiting.”
Apple does not profess to be worried by Google’s moves. When the iPhone maker reported falling sales last month, Timothy D. Cook, Apple’s chief executive, repeatedly highlighted that the rate at which people were switching from Android-based devices to iPhones was the highest the company had seen.
“Our year-to-date iPhone sales to switchers are the greatest we’ve seen in any nine-month period,” Mr. Cook said in the call, without disclosing precise figures.
Duo Versus FaceTime
The Duo app is downloadable and free through Google’s Play store and Apple’s App Store. When you open the Duo app, there is just one button: video call. Tapping that loads your contacts list, and from there you can choose whom to call.
Duo starts streaming video to a recipient as soon as the call is placed, meaning the person you are calling will be able to see you waving or making faces before he or she picks up. Google calls this feature Knock Knock. It can be disabled in case you have friends who are likely to make inappropriate hand gestures.
With FaceTime, you place a call directly through the iPhone’s contacts list or through the separate FaceTime app. The recipient does not see the video streaming until after the call is answered.
See Full Link: http://www.nytimes.com/2016/08/18/t...ogle-duo-video-calling-app-facetime.html?_r=0