FIH deal with PTV could make WC highest watched ever

[Spring Onion]

FIH deal with PTV could make WC highest watched ever

The International Hockey Federation (FIH) has finalized a deal for its terrestrial rights in Pakistan with state channel Pakistan Television (PTV).The four-year deal will start with PTV’s live televising of the Hero Honda FIH World Cup, which begins on Sunday 28 February, according to an official FIH media release.



With a historic India v Pakistan encounter highlighting the opening day’s play, the addition of PTV’s 17 million homes to the Hero Honda FIH World Cup’s portfolio of broadcasters promises to make the event the highest watched hockey event ever. In the subcontinent alone, PTV joins India’s national state channel Doordarshan 110 million homes, meaning approximately 600 million people (average 5 per home) will be able to watch the world’s highest prized hockey event. Pan-subcontinental satellite broadcaster Ten Sports will also broadcast all matches live to its 10 million households. -FIH

 

[Hyde]

FIH deal with PTV could make WC highest watched ever

The International Hockey Federation (FIH) has finalized a deal for its terrestrial rights in Pakistan with state channel Pakistan Television (PTV).The four-year deal will start with PTV’s live televising of the Hero Honda FIH World Cup, which begins on Sunday 28 February, according to an official FIH media release.



With a historic India v Pakistan encounter highlighting the opening day’s play, the addition of PTV’s 17 million homes to the Hero Honda FIH World Cup’s portfolio of broadcasters promises to make the event the highest watched hockey event ever. In the subcontinent alone, PTV joins India’s national state channel Doordarshan 110 million homes, meaning approximately 600 million people (average 5 per home) will be able to watch the world’s highest prized hockey event. Pan-subcontinental satellite broadcaster Ten Sports will also broadcast all matches live to its 10 million households. -FIH

thats not possible....... other sports like Football, Tennis, Poker and the Cricket are the highest prized events

I am sure it would have meant something else or the writer has gone mad

 

[Spring Onion]

May be it was talking about in terms of viewership and the money it generates

 

[Hyde]

May be it was talking about in terms of viewership and the money it generates

no the soccer/football are the most popular event in the World that is being watched in Europe, America, Africa, Half of Asia and Australia.

It has arguebly the most viewership in the world