China's Xiaomi leads the Indian smart TV market in Q1 2020

[beijingwalker]

China's Xiaomi leads the Indian smart TV market in Q1 2020
IANS
JUN 18, 2020, 13:56 IST

A Xiaomi Mi TV.

New Delhi, June 18 (IANS) Leading smartphone brand Xiaomi grabbed 27 per cent market share of the India smart TV market in the first quarter this year, followed by LG at distant 14 per cent and Samsung at 10 per cent, according to a new report.

Sony with 9 per cent and TCL with 8 per cent were at fourth and fifth position in Q1 2020, according to Counterpoint Research.

Chinese brands are already dominating the smartphone market in China and India.

"Smartphone makers are leveraging brand recognition that they already have in the market and they have enough technical expertise to develop a product like smart TV. So, the entry barrier in the smart TV market is really low for smartphone companies," said Debasish Jana, Research Associate at Counterpoint.

Smartphone makers are specifically going into the smart TV business and targeting mostly the Asian market where the smart TV category is less mature than the North American and European market.

Xiaomi got the early mover advantage and grabbed a 7 per cent share in the smart TV market globally.

After the success of Xiaomi in the Asian market, especially in China and India, other smartphone makers entered the market with a special focus on those two countries.

"Although Motorola and Nokia have launched the products only in India to exploit the opportunity in the booming India smart TV market – it is unlikely they will expand to other markets soon. In China, Huawei launched smart TVs running on its Harmony OS under both Huawei and Honor brands," informed Jana.

Most of these brands tapped into a market where consumers are buying a smart TV for the first time. They are offering a tailored and feature-rich product to the consumer at an affordable price point.

By contrast, OnePlus is differentiating itself by launching a premium smart TV. However, OnePlus has announced that it will expand its Smart TV portfolio in India with the launch of two new affordable sets via an online event on July 2.

"Realme will likely intensify competition in the affordable smart TV segment with its newly launched smart TV range," Jana noted.

Realme has launched affordable Smart TVs that starts from Rs 12,999 and is now geared up to launch a 55-inch TV.

https://www.businessinsider.in/tech...-market-xiaomi-leads/articleshow/76440235.cms

 

[lonelyman]

China's Xiaomi leads the Indian smart TV market in Q1 2020
IANS
JUN 18, 2020, 13:56 IST

A Xiaomi Mi TV.

New Delhi, June 18 (IANS) Leading smartphone brand Xiaomi gr ..
New Delhi, June 18 (IANS) Leading smartphone brand Xiaomi grabbed 27 per cent market share of the India smart TV market in the first quarter this year, followed by LG at distant 14 per cent and Samsung at 10 per cent, according to a new report.

Sony with 9 per cent and TCL with 8 per cent were at fourth and fifth position in Q1 2020, according to Counterpoint Research.

Chinese brands are already dominating the smartphone market in China and India.

"Smartphone makers are leveraging brand recognition that they already have in the market and they have enough technical expertise to develop a product like smart TV. So, the entry barrier in the smart TV market is really low for smartphone companies," said Debasish Jana, Research Associate at Counterpoint.

Smartphone makers are specifically going into the smart TV business and targeting mostly the Asian market where the smart TV category is less mature than the North American and European market.

Xiaomi got the early mover advantage and grabbed a 7 per cent share in the smart TV market globally.

After the success of Xiaomi in the Asian market, especially in China and India, other smartphone makers entered the market with a special focus on those two countries.

"Although Motorola and Nokia have launched the products only in India to exploit the opportunity in the booming India smart TV market – it is unlikely they will expand to other markets soon. In China, Huawei launched smart TVs running on its Harmony OS under both Huawei and Honor brands," informed Jana.

Most of these brands tapped into a market where consumers are buying a smart TV for the first time. They are offering a tailored and feature-rich product to the consumer at an affordable price point.

By contrast, OnePlus is differentiating itself by launching a premium smart TV. However, OnePlus has announced that it will expand its Smart TV portfolio in India with the launch of two new affordable sets via an online event on July 2.

"Realme will likely intensify competition in the affordable smart TV segment with its newly launched smart TV range," Jana noted.

Realme has launched affordable Smart TVs that starts from Rs 12,999 and is now geared up to launch a 55-inch TV.

https://www.businessinsider.in/tech...-market-xiaomi-leads/articleshow/76440235.cms

Boycott China

 

[lonelyman]

The wonderful Indians will first smash their Chinese stuff and then buy new Chinese stuff!!!

Win-Win for China!

good idea

 

[waz]

Wait they produce smart TV's, didn't know that.

 

[Bilal9]

Wait they produce smart TV's, didn't know that.

XiaoMi probably licensed brand-name to some Chinese OEM manufcaturers to market their TV's in India. Samsung, LG and other chaebols in Korea do the same thing, as did Japanese some decades ago.

Walton in Bangladesh is one manufacturer who makes 55" 4K Ultra High Definition Smart-TV's which is common size for upper class households. Local version can be issued commands in Bangla.

32" and lower sizes are more affordable and popular of course.

Some Walton Smart-TV's Made in Bangladesh have been exported to India under Samsung OEM label. Don't know if those are 4K resolution.

 

[Oracle]

you cannot boycott china like this ... chinese products are cheap and worth the price that other brands.

if govt wants to boycott china , they could boycott import . but govt dont have balls to do that

 

[Chinese-Dragon]

Wait they produce smart TV's, didn't know that.

Xiaomi does everything. You'd be surprised at some of their product lines.

 

[Laozi]

The wonderful Indians will first smash their Chinese stuff and then buy new Chinese stuff!!!

Win-Win for China!

We might start buy Pakistani stuff. Then jerk the rug under your feet whenever needed.

We have a huge market and other brands are lining up to sell stuff.

That's the leverage India has and will use it along with other pressure tactics.

 

[waz]

Xiaomi does everything. You'd be surprised at some of their product lines.

Gonna pick me some things up bro. I think another tablet.

XiaoMi probably licensed brand-name to some Chinese OEM manufcaturers to market their TV's in India. Samsung, LG and other chaebols in Korea do the same thing, as did Japanese some decades ago.

Walton in Bangladesh is one manufacturer who makes 55" 4K Ultra High Definition Smart-TV's which is common size for upper class households. Local version can be issued commands in Bangla.

32" and lower sizes are more affordable and popular of course.

Some Walton Smart-TV's Made in Bangladesh have been exported to India under Samsung OEM label. Don't know if those are 4K resolution.

Thanks for the information.

 

[siegecrossbow]

Good to hear that there is still domestic cooperation between the two nations. Xiaomi has created a lot of employment in India and cultivated many high level managers.