I wouldn't say that. They are trying, like the Jagran resort example which is spectacular.
The thing is that the road beyond Keran is a total mess. It took me an hour and half to cover the last 4km towards Kael because it had rained the night before and my car was constantly drifting on that very narrow road. Needless to say, it took some balls
But according to the army guys and the locals there the contracts for the road's construction have already been signed and the work would have started shortly. They are also building a tunnel through Shounter valley linking it to the Astore valley. Once the roads are built, we'll see tourists flock to these areas resulting in better lodgings propping up. Much like what happened after the 2005 earthquake in Naran. Before 2005 Naran was just a collection of a dozen small huts.