Angry With Surf Excel, Indian 'Patriots' Give Microsoft Excel 1-Star Ratings On Google Play

[Neptune_]

Haha some Indians never cease to amaze me with their stupidity

 

[Imran Khan]

 

[monitor]

Drinking too much cow piss have made this Hindu fundamentalists insane. They need medical treatment.

 

[Dubious]

A new advertisement for Surf Excel detergent, which shows a girl dropping her Muslim friend at a mosque to pray on Holi, has drawn a huge amount of flak on social media platforms as being anti-Hindu. And, apart from Facebook and Twitter, the keyboard nationalists have also taken to showing their displeasure by review-bombing Excel on the Google Play store. Not Surf Excel though—the negative reviews are turning up on Microsoft Excel.

As of now, the number of negative reviews are still pretty low—but the controversy has only just started to brew, and this could well grow with time. One of the latest reviews, which gives the app 5 stars, states, “I used to like this app, until they partnered with Surf and made such a disgusting anti religious ad. Now where ever I read the word Excel I can only think of anti Hindu propaganda. Shame on you for doing this.”

There is, of course, no partnership between Microsoft and Surf. The controversy around the Surf Excel ad is needlessly bizarre, as the advertisement promotes religious harmony and doesn’t actually make any negative statement, but logic and rhetoric are often divorced in India.

A one-star rating review is much more direct and to the point. The user writes, “boykot sarf excel. hindu birodh hai. pakisthan me ja kar business kar.” (Boycott Surf Excel. It is anti-Hindu. Take your business to Pakistan.) Another, coming in late in the day, writes, “Ye hindu virodhi hai,” meaning “this is anti-Hindu.”

Another one-star review from earlier on Monday goes into much more detail in Malayalam. The author writes: ”എടാ രാജ്യദ്രോഹികളെ, ഞങൾ സംഘം ഒന്ന് മനസ്സുവെച്ചാൽ നിന്റെയൊക്കെ സർഫെക്‌സൽ കച്ചവടവും പൂട്ടി കണ്ടം വഴി ഓടേണ്ടി വെരും നീയൊക്കെ. നിനക്കൊന്നും സംഘ പ്രവർത്തകരെ അറിയില്ല. ജയ് ഗോമാതാ..”

Translated, that roughly means: “You traitors, if we put our minds to it you’ll have to close your Surf Excel business and flee. You don’t know Sangh workers. Jai Gaumata”.

Now, as we pointed out, it’s only been a short while since the ad came out and the criticism began, so the number of reviews could rise. And it’s entirely likely that some of these reviews could have been put up as a joke—to parody the nationalist mindset, with phrases like ‘Jai Gaumata’ sprinkled in.

And on the plus side, while there are some negative reviews, the majority of reviews at this point (coming from users with names that sound to be of Indian origin) for the Excel app are mostly positive, or if negative, then related to the features of the app.

However, this is not the first time that Indians have used app ratings as a means of expressing displeasure—and worse, it’s not even the first time that we’ve review-bombed the wrong app!
Hopefully, before the number of one-star ratings rises for the Excel app, people will realise that they’re targeting the wrong app, or better still, conclude that this whole controversy makes no sense. However, going by what you’ll find in reviews around the Internet, that might be asking for too much.

Checking online, we found that people have been more accurately targeting Surf on e-commerce sites. Surf’s detergent has the review: “worst product ever... and it also has a religious issue in advertisements... it devide [sic] communities in India so dnt use it.”

Good god! Can people be more stupid?

 

[undercover JIX]

News From Elsewhere



Indian online detergent boycott misfires

By News from Elsewhere......as found by BBC Monitoring

• 14 March 2019

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Image copyrightSURF EXCEL/YOUTUBE
Image captionTen million people have watched the advert
A social-media campaign against a brand of washing powder in India has raised eyebrows by taking an accidental sideswipe at a Microsoft app.

The advert for Surf Excel uses the upcoming Hindu spring festival of Holi to illustrate a story about cross-communal harmony, India's Telegraph newspaperreports.

The advert shows a girl on a bicycle enjoying the popular Holi practice of being pelted with balloons full of coloured paint and water, then taking a small boy dressed in pristine white Muslim clothes to prayers at his mosque before promising to play Holi games with him afterwards.

The ad received more than ten million views and 100,000 "likes" on YouTube, but angered some viewers.

'Colours unite'
Critics of the advert have organised complaints against Hindustan Unilever Ltd (HUL), who make Surf Excel, accusing its Colours Unite (Rang laaye sang) advert of being "anti-Hindu" and "anti-national".

They have posted pictures of used HUL products like flattened toothpaste tubes along with the hashtags #BoycottSurfExcel and #BoycottHindustanUnilever.

But some of their followers have confused the washing powder with Microsoft Excel, giving the mobile spreadsheet app single-star ratings on the Google Play Store - much to the amusement of other social-media users.

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"I have not laughed this hard in a long time," tweeted software engineer Dhiraj Kumar, as he and others came across the Google Play reviews.

'Collective facepalm'
"Twitter collectively facepalmed," was how News 18 TV characterised the choice selection of mockery and incredulity that it showcased on its website.

The Times of India reports that "some good Samaritans" have been giving five-star ratings to the Microsoft Excel app, in order to "counter out-of-context reviews".

The Surf Excel advert has attracted many online defenders, some of them very high-profile.

Sanjay Nirupam, the leader of the opposition Congress party in Mumbai, tweeted: "He who objects to this ad by #SurfExcel is nothing but against the idea of India. Hatsoff who created this beautiful film."

And the former chief minister of Jammu and Kashmir State, Mehbooba Mufti, was not alone in thinking the campaign was the work of the "bhakts" - a term often used to describe the online supporters of the governing BJP, a party associated with Hindu nationalism.

"I have a better suggestion. Bhakts should be washed properly with Surf Excel," she tweeted.

Image copyrightTWITTER
Image captionSome observers suspect a political motivation
Reporting by Alistair Coleman and Martin Morgan

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Use #NewsfromElsewhere to stay up-to-date with our reports via Twitter.

https://www.bbc.com/news/blogs-news-from-elsewhere-47568665

 

[Nefarious]

lol stupid extremists. Too much slum champagne