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Amazon officially enters Pakistan with web services

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Two weeks after experiencing service disruptions in Pakistan, Amazon is bringing its cloud computing business to Pakistan to influence public policy that enables digital transformation.
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By Babar Khan Javed
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August 7, 2020


SINGAPORE: Having registered a local office under the name Amazon Data Services Pakistan (Pvt) Ltd, Amazon is forming a team for Amazon Web Services (AWS) in Pakistan, to drive the adoption of cloud computing.

The move comes two weeks after the technology company experienced a disruption worldwide, which largely impacted parts of the US and Pakistan as a whole.

According to the SECP database, the Pakistan office is led by Paul Andrew Macpherson as the CEO while Shoaib Munir is a director along with Macpherson.

Speaking to Profit under the condition of anonymity, a spokesperson from Amazon shared that the technology leader is currently seeking a public policy specialist for Pakistan, with a focus on driving AWS cloud computing solution adoption. The role focuses on removing regulatory and political blockers to cloud adoption.

This is a common approach among technology companies when entering small markets, with Bytedance doing the same in June by hiring Hassan Arshad as the head of public policy to work with the Pakistan Telecommunications Authority (PTA) to stall a ban of the TikTok app.

As for AWS in Pakistan, the “Framework on IT Governance and Risk Management in Financial Institutions” by the State Bank of Pakistan (SBP) directed banks to utilise cloud computing technology under the condition that systems and service providers shall be located in Pakistan along with all physical servers and services. Under this rule, AWS would need to set up its own data center and cloud server in the country.

According to the e-commerce policy framework of Pakistan, the Ministry of Information Technology and Telecommunication are in the process of formulating Pakistan’s first cloud policy, while the Draft Data Protection Act is at an advanced stage of consultations. The latter draft, which also concerns Amazon, addresses issues concerning data protection in e-commerce.

AWS hopes to work with relevant government departments in Pakistan as they develop and revise policies related to the digital economy, including cloud-first policies, data protection regulations, outsourcing guidelines, cybersecurity policies, tax policy, and over the top regulations. They will also proactively build relationships with key policymakers, politicians, and influencers.
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Source : profit.pakistantoday.com.pk
 
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Why didn't they just approach AliBaba?
You can already buy GiftCards, electronics, subscription for books, shows etc by using Daraz.pk & somehow its linked with amazon ?? one of its pages ??

Don't know much about it, you can check the following link & it will take u to daraz page -- > link
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Google search

Amazon Pakistan: Amazon Official Online Shopping Store ... - Daraz.pk

https://www.daraz.pk › amazon

218 items · Buy latest Amazon products on lowest prices in Pakistan from Daraz.pk. Amazon online shopping store has all the best items ... Tablets · Phone Cables & Converters · Smart Speakers · Phone Wall Chargers
 
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You can already buy GiftCards, electronics, subscription for books, shows etc by using Daraz.pk & somehow its linked with amazon ?? one of its pages ??

Don't know much about it, you can check the following link & it will take u to daraz page -- > link
.
.
.
.
Google search

Amazon Pakistan: Amazon Official Online Shopping Store ... - Daraz.pk

https://www.daraz.pk › amazon

218 items · Buy latest Amazon products on lowest prices in Pakistan from Daraz.pk. Amazon online shopping store has all the best items ... Tablets · Phone Cables & Converters · Smart Speakers · Phone Wall Chargers

I didn't even know Amazon was already in PAK under that name. :o:
 
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Welcome development. There are numerous products which can only be sourced from this platform.

Amazon should also create job opportunities in Pakistan much like it created in other countries; unemployment is one of the major issues of Pakistan unfortunately.
 
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Amazon is bringing it’s Cloud Computing business i.e. Amazon AWS and not an online store which everyone seems to be thinking.
 
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