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‘Yunus Brothers, Kia Motors to set up auto assembly plant’

RoadRunner401

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KARACHI: The Yunus Brothers Group (YBG) is in talks with South Korea’s Kia Motors Corporation to set up an auto assembly facility in Pakistan.

The sponsor of Lucky Cement and ICI Pakistan, YBG is in the initial phase of negotiations with the South Korean company and few details are available so far, said BIPL Securities in its report on Monday.

Kia’s latest initiative follows a strong line-up of auto manufacturers, including Nissan-Renault, which has expressed interest in building assembly facilities in the Japanese-dominated auto industry of Pakistan after the introduction of a new auto policy in March.

BIPL said a growing car market, strong potential for growth in demand under the China-Pakistan Economic Corridor (CPEC), low interest rate environment and attractive policy incentives provide a compelling case for foreign automakers to step into the Pakistani market.

Car sales grew at a compound annual growth rate of 17 per cent in three years ending on June 30, 2016.

Pakistan’s car penetration of 13 vehicles per thousand persons is the lowest in the region and hovers at 55pc below the regional benchmark. While details about the size and specs of the new plant – expected to take two to three years to be operational – are still awaited, the investment bodes well for local auto-part manufacturers who will likely expand their operations given the sizeable increase in demand.

The new auto policy envisages doubling the production of cars/vans/jeeps and light commercial vehicles to 429,000 units from the current level by 2021.

BIPL contends that the project will be a win-win proposition for both partners. One player will get access to a new market while the other will be able to diversify its operations into yet another booming sector of the economy following its successful entry into chemical and power sectors.

Pakistanis already had experience of driving locally produced Kia Classic NGV and Kia Spectra from 1999-2000 to 2004-05 under a joint venture with Dewan Motors.

According to the Pakistan Automotive Manufacturers Association (Pama), the production of Kia Classic in 2002-03 was 459 units, which plunged to 188 in 2003-04. Kia Classic’s last year of production was 2004-05 when 465 units were produced.

The production of Kia Spectra in Pakistan began with 890 units in 1999-2000, followed by 1,784 units, 2,091 units, 384 units, 73 units and only one unit in the subsequent five years of its production.

Published in Dawn November 22nd, 2016
 
These new automakers have to spend billions on marketing to change Pakistani mindset, and should give high value to after sale services + wide spread availability of spare parts....means a lot of distributors to be successful.. First thing should be extensive marketing, with adds and features to make product 's virtual realisation in the public mind.... On the other hand, there should be 1 on 1 fight against ripped off corollas and hondas with standards that most of our public is looking for when they are importing by paying heavy duties and taxes..

And our educated people should stop listening to speculations spread by some mehran mechanic...also there's room to cover mehran blunder..

I am myself interested in KTM bikes, I will purchase it or else Derbi even though after sales support is difficult...
 
Didn't Kia fail first time in Pakistan? It would be interesting to see the response of consumers to locally developed Kia.
 
These new automakers have to spend billions on marketing to change Pakistani mindset, and should give high value to after sale services + wide spread availability of spare parts....means a lot of distributors to be successful.. First thing should be extensive marketing, with adds and features to make product 's virtual realisation in the public mind.... On the other hand, there should be 1 on 1 fight against ripped off corollas and hondas with standards that most of our public is looking for when they are importing by paying heavy duties and taxes..

And our educated people should stop listening to speculations spread by some mehran mechanic...also there's room to cover mehran blunder..

I am myself interested in KTM bikes, I will purchase it or else Derbi even though after sales support is difficult...

for someone who is buying a new car, parts availability is not a big concern. I always lease a car mostly for 5 years, I dont do any schedule service, just the oil changes and thats all...never needed any part. I am sure once a new car is introduced in the market and after few years parts demand will be created and importers will import.
 
for someone who is buying a new car, parts availability is not a big concern. I always lease a car mostly for 5 years, I dont do any schedule service, just the oil changes and thats all...never needed any part. I am sure once a new car is introduced in the market and after few years parts demand will be created and importers will import.
Yes it is... Once the parts are rare you will se hike in maintenance cost because we are too good in manipulating such chances....everything can be imported yes but I am talking about something being locally made? We expect their parts to come from abroad with extra tax and duties?
 
Kia Sportage hope they launch this model in Pakistan

2017-kia-sportage-inline3-photo-666710-s-original.jpg


Kia Rio can give tough competition to Vitz and Suzuki

2015-kia-rio.jpg
 
We need to get out from Suzuki products...
 
Hyundai must enter in Pakistani market with Elentra and Accent these model are economical comfortable and low price instead of Japanese
 
This is a very welcome development, KIa cars are good, the current car makers in Pakistan especially Suzuki need to get their act together and produce quality cars, not the 1980's technology, the world has moved on.
 
2016-kia-optima-gt-8_1280x0w.jpg

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Now this is a good news!..KIA Optima and Cadenza are excellent cars. Drove Optima several times and its a very nice durable car. If Optima is Camry then Cadenza is Avalon.

2017-kia-cadenza-stands-out-in-new-york_13.jpg

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The amount of cars sold in Pakistan is increasing each year. More companies should enter the market. Hopefully, Kia will be one of them.
 
We need to liberalise the our auto industry / policy and destroy the monopoly of Japanese manufacturers who have been exploiting the consumers for decades.
 

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