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Mango Farming in Pakistan

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Pakistani Mangoes

Mangoes is a great restorer of energy during the hot summer days.
Mangoes are a comfort food. The enzymes in it act as a digestive aid giving this feeling of comfort. The fruit is full of protective nutrients and hence known as “king of the fruits”.




Mango is only the fruit which has wide range of types or species.
Mangoes bring happiness to our life in summer season.
Mangoes are grown under the season of summer from April to September,
Every 2nd human of the world likes to eat mango.








China is great cultivator for mangoes but taste of mangoes from India and Pakistan can never be forgotten. These two countries also give some interesting names to the species of mangoes like Sindhri, Langra, Chaunsa, Fajri, Samar Bahist, Anwar Ratole, Dasehri, Saroli, etc. Chaunsa’ means ‘limp’ and ‘to suck’ respectively.

As mango is named as "King of the Fruits" similarly, Sindhri is said to be "The King of Mango, is also the national fruit of Pakistan because this variety is top in Pakistan. Sindhri is yellow in colour, and tastes very sweet Sindhri, famous mango variety from Pakistan and Among the Best Mangoes of the World


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There are over 1000 varieties of mango. 450 varieties of mangoes in South Asia. Asian culture, people store it for a long time by using different spices on it. Common dishes are pudding, custard, desserts, juices, milk shakes, spices, pickles, mango powder, jams and marmalades.

In Sindh, there are more than 125 varieties of mango.

In Pakistan we get more than 10 lacs tons production, out of which Sindh provides 50% i.e. more than 5 lacs tons. Multan and Mirpurkhas are the main regions, where we get mangoes in large quantity. The maximum production, we get from Rahim Yar Khan, where mangoes are cultivated on more than 26 thousand acres.

Pakistani Mangoes like Sindhri from Sind Province & Chaunsa from Punjab.

Chaunsa is a variety of mango grown in different parts of the world, but originally from Rahim Yar Khan and Multan in Punjab , Pakistan

Chaunsa flavoured juice which is very high in demand and popular in the public. Chaunsa is exported to almost every country of the world and earns a lot of foreign exchange for Pakistan. Major buyers include USA, Canada and Europe.




Pakistani Mango Anwar Retool:
It is a small mango and sweet as sin. Its flavor is the main reason for its popularity in recent times. It is extensively grown in the Punjab province of Pakistan.
Its peak season is from mid-July to August.

Pakistan is considered as one of the best producers of mangos in the world with about 15 different types of mangoes. The most popular ones here are sindhari, langra, chonsa and anwar retool, which are also known for their sweet taste and exceptional texture.















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It is a rich source of vitamins, potassium, phenol and iron, and looks so tempting and tastes so yummy. It`s used for many purposes and eaten in a variety of ways mangos really deserve to be called the `king of fruits`
 
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For just 150 Dirhams, Dubai residents can get Pakistani mangoes delivered in a Lamborghini


That's just the cost of the mangoes. You get to a ride in the supercar for free.

Photo: Facebook/Pakistan Super Market


Photo: Facebook/Pakistan Super Market


People across the world love Pakistani mangoes and as our exports find their way to the UAE, residents are rushing to markets to get their hands on some authentic Pakistani produce. Some, however, are sitting tight at home and waiting for their mangoes to be delivered in a supercar.

'Mangoes in a Lamborghini' is a marketing campaign by the Pakistan Super Market in Dubai. As part of the campaign, customers can ask for their favourite fruit — of which more than half a dozen varieties are available — to be delivered in a Lambo, with a minimum order of three boxes, on a first come first serve basis. When the DHS 150 (or approximately Rs6,300) delivery arrives, the customer gets a short joyride in the Rs50 million supercar. The campaign was introduced last year and became an instant hit, reportedly doubling the sales of the fruit.

Jhanzeb Yaseen, the managing director at Pakistan Super Market Dubai, told the Khaleej Times he will launch the 'Mangoes in Lamborghini' service on June 1 in Dubai and his intention is to spread the message of love. He said they delivered around 1,100 boxes last year through this seasonal Lamborghini service. They have already received a number of enquiries for mango delivery through the supercar this year.


"We are confident of delivering more than 2,500 mango boxes through the Lamborghini service this season. We have received a very positive response from our last year’s campaign. It was an experience like none other as we have made so many unforgettable memories from our Mango in a Lambo campaign," he said.

"For many kids, it was the first time they were experiencing this and riding in a Lamborghini," Yaseen said.

The coolest thing about the campaign is that there are no additional charges for the special delivery vehicle. "We have decided not to raise the prices this year even though the expenses and logistics costs continue to rise. Even our Lamborghini delivery service is free for all," he said.

If you're in Dubai and would like a taste of this luxury, hit the store up on their Facebook page!
Speaking about Pakistani mangoes, he said they are a global favourite, while langra, sindhiri, anwar rattole and chaunsa are some of the most loved kinds.

"The most demanded mango variety is definitely chaunsa. As we all know that mango is known as the king of fruits, so chaunsa known as king of mangoes," he said.
 
A new specie of mango was introduced at the three-day ‘Mango Festival’ .

The seedless variety was introduced at the festival at the Centaurus Mall along with other mangoes.

“The seedless mango is under development stage at Multan University and our research centre has acknowledged that this variety can be promoted at commercial level,” said a university official.

The seedless mango is a large fruit with significant amount of pulp and its seed is very small. The variety was developed accidentally at a private orchard in Shujabad area of Multan.

“We are experimenting with the variety and it could take three to four years to be finalised,” the official added.

A new specie of mango was introduced at the three-day ‘Mango Festival’ .
The festival also showcased export quality Sindhri mangoes weighing up to 750gms each. The other varieties exhibited included Chaunsa, Anwar Ratore, Langra and Dusari. Many less known varieties were also displayed which are exported.


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The festival was organised in collaboration with the Mango Research Institute Multan and Pir Mehr Ali Shah Arid Agriculture University.

Speaking to media, Sardar Tanveer Ilyas said the festival was organised to facilitate dignitaries from foreign missions to directly interact with growers, researchers and exporters.

“The dignitaries will have direct access to the vast varieties of mangoes produced in Pakistan, as most of the foreigners avoid travelling to the cities of Punjab where such exhibitions are traditionally held,” Mr Ilyas added.
 
Japan approves Pakistan’s Mango facility for exports.

According to the tweet of Abdul Razak Dawood, the Advisor to Prime Minister of Pakistan for Commerce and Investment, “After Australia, now the Japan has also allowed one mango export facility of Pakistan, Roomi Foods Vapour heat treatment plant, has been approved by Japanese Authorities for export of Mangoes from Pakistan.”

The Advisor to Prime Minister has also tweeted that he is glad to share this news with all Pakistanis, whereas he added another tweet stating, “This is the only facility equipped to process mangoes as per Japanese government quarantine requirements.”

This is perhaps a great benefit to mango exports of the country. Moreover, Abdul Razzaq has congratulated them for this and commended the facilitation provided by Department of Plant Protection of Pakistan and Trade Counsel Tokyo Japan.


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18 tonnes of Pakistani Sindhri mangoes shipment has reached from Lahore to Lanzhou.

The city received a direct shipment of Pakistani mangoes first time in its history.


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Pakistan has managed to enter the Australian mango market after the latter approved two mango treatment facilities.

Taking to his Twitter handle, Adviser to PM on Commerce, Industry and Production said, “Two mango treatment facilities in Pakistan, Mustafa Farm and IAC, have been approved by Australian authorities for export of mangoes from Pakistan.”

The announcement was made on the same day when mango exports began. “This has been done just in time for the mango season,” added Dawood.

IAC Director Marketing Waheed Ahmed said, “It is good news, however, we need to promote our product to make its place in the market.”

Ahmed, who is also Patron-in-Chief of All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association, mentioned that Australia grew its own mangoes but its weather conditions were opposite as compared to Pakistan. Thus, “when we have mango season, which comes in summer, it is winter in Australia.”

“This is how we have availed the opportunity to increase our mango exports and earn foreign exchange for Pakistan,” Ahmed said.

The mango export target is 150,000 tons for the current season, which is estimated to fetch foreign exchange worth $127.5 million.

The association patron-in-chief recalled that last year the mango export target was 80,000 tons keeping in view the significant negative impact on the economy of Covid-19 and subsequent logistic challenges. However, due to extraordinary demand for mangoes globally, the export was enhanced to 140,000 tons, fetching $120 million.

Pakistan produces around 1.8 million tons of mangoes while 400,000 people earn their livelihood from the export of this seasonal fruit, stated Ahmed.

He added that on the one hand the Rs100 billion Pakistani mango industry was facing serious issues related to climatic change and scarcity of water while on the other hand, limited flight operations, restrictions on flights by numerous countries and higher air freight charges increased the cost of export.

Contrary to last year, the export of mangoes via sea this year face stiff challenges due to shortage of reefer containers and high freight costs.

Of the total export volume of mangoes, 55% is exported by sea, 25% by land route and 20% by air.

The association urged the government to also focus on the lucrative international markets of Russia and China for the export of mangoes. It recommended that mango promotion drives should be launched for wider publicity of the fruit.
 

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