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Amazon palm scanning technology coming to more concession stands at Seattle arena

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Amazon One palm scanning technology is used to enter Big Chicken, a store at Climate Pledge Arena in Seattle. (GeekWire File Photo / Kurt Schlosser)

Climate Pledge Arena is quickly becoming all-hands on deck as the Amazon One palm scanning method of payment is spreading to more concession areas inside the Seattle sports and entertainment venue.

For the first time, Amazon’s technology is being deployed in a sports stadium away from a food and beverage store which also uses the tech giant’s Just Walk Out cashierless retail tech.

Amazon One will be available as a standalone payment option for guests visiting the Modelo Cantina, Metropolitan Grill and 1st Ave Nachos at Climate Pledge, home of the Seattle Kraken NHL team and Seattle Storm WNBA team. Guests can enroll for the service at kiosks located near those concession areas or stores where Just Walk Out tech is used.

Amazon One’s biometric technology connects a user’s palm scan to their credit card. The tech’s use in arenas is designed to create a more seamless transaction to eliminate lines so fans can get back to their seats faster.

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Amazon One palm scanning payment technology at right. (Amazon Photo)
Four other stores at Climate Pledge already use the tech in conjunction with Just Walk Out. Eighteen Amazon One devices will be available as a payment option at the three additional concession areas beginning with the Kraken’s home season opener against the Las Vegas Golden Knights On Saturday.

“We’ve received incredible feedback on Amazon One from our fans and we’re delighted to expand the technology to more areas inside Climate Pledge Arena,” Todd Humphrey, SVP, Digital Innovation and Fan Experience for the Kraken said in a news release.

In addition to Climate Pledge, Amazon One is in use at T-Mobile Park and Lumen Field, along with other Amazon grocery store locations including Amazon Go and Whole Foods.

The Amazon One expansion at Climate Pledge could hint at a potential licensing strategy, providing the technology to third-party retailers. That’s what the company does with its Just Walk Out cashierless tech system in such places as stadiums and airport stores.

 

Seattle Seahawks add three more concession stores using Amazon’s ‘Just Walk Out’ tech​


The Seattle Seahawks took a loss against the Las Vegas Raiders on Sunday, but fans at Lumen Field who are into cashierless concession stands can at least count the day as a win.

The Seahawks debuted three more stores at the stadium utilizing Amazon’s “Just Walk Out” technology, designed to eliminate checkout lines and get fans back to their seats faster.

The new locations are on the main stadium concourse in sections 103, 105 and 123. They are called District Market, just like the store that opened in section 323 at the start of the season. The stores serve beer, wine, seltzer and non-alcoholic beverages as well as chips, peanuts, popcorn and candy. The original location is the only one which serves hot food right now.

Fans can enter, shop, leave and pay without having to deal with any food handlers or cashiers. The retail tech, used in Amazon’s Go convenience stores and some of its full-size Fresh grocery stores, relies on overhead cameras and sensors to track what customers grab. Payment is facilitated automatically via a credit card scanned at entry or a card that’s linked to a biometric scan of a shopper’s palm, via Amazon One.

Professional sports franchises across the nation are rolling out checkout-free stores from Amazon and other competitors in a test of the nascent technology.

Amazon licenses its tech for use in such places as stadium and airport stores. In addition to Lumen Field, Seattle’s two other sports venues use Just Walk Out. It’s in use at four stores in Climate Pledge Arena, where the Seattle Kraken play, and at T-Mobile Park, home of the Mariners, where it was introduced in May at a new “Walk-Off Market.”

In September, GeekWire interviewed fans at Lumen Field as they tried the technology for the first time before the Seahawks took on the Denver Broncos. Watch the video below:

 

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