Justin Joseph
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All over the world diseases from impure water are the largest cause of concern. They are causing great harm to life and work hours.
People specially in poor people can benefit from this water purifier.
This is the reason why i have posted it.
India's Tata group unveils two new variants of low-cost water purifiers
New Delhi – India' most trusted industrial conglomerate, Tata Group, has just unveiled two new variants of its already existing low cost water purifiers - which does not use electricity or running water to operate - in a bid to supply clean drinking water for greater number of people, especially at the lower end of the economic bracket, at almost minimal cost.
Brand named Swach, which in Hindi means pure, the new water purifiers are priced at Rupees 749 (USD $16.6) and 499 and is to be available soon across the country.
Manufactured by Tata Chemicals, the water purifier uses nano-technology combined with natural ingredients, it delivers safe drinking water at a benchmark price of Re.1 a day for a family of five.
The older version of the water purifier, is priced under Indian Rupees 1,000 (USD $ 20)..
Swach, which is less than one metre tall, uses ash from rice milling to filter out bacteria, and also uses tiny silver particles to kill harmful germs that can lead to diseases like diarrhoea, cholera and typhoid.
Power shortage is a perennial problem across India, with the rural and villages facing outages for several hours each day.
The health consequences of poor water quality are enormous for developing countries like India, with millions of people affected.
“The product is a perfect confluence of technology and versatility and would make safe drinking water now accessible to far greater number of people across the country,” according to R. Mukundan, Tata Chemicals Managing Director.
“In December 2009 we launched Tata Swach as the first step towards providing clean and affordable drinking water to the common man. We had also resolved to offer variants at lower price-points and make this remarkable innovation available to a wider section of the society.
“We hope with the entry of this product, many more households will get access to safe drinking water,” the Hindu newspaper quoted him as saying.
Swach is selling around 20,000-25,000 units in (the states of) Maharashtra and Karnataka already, and with the product launched in the north (India) we are expecting to do better.
“We aim to sell over one million units of Swach water purifiers in the current fiscal (that ends in March 2011).We are also looking at expanding our manufacturing capacity by adding a production line probably at Haldia in West Bengal,” Mukundan added.
The Tata group ventured into water purification systems in December 2009, the same year the company began producing the world's cheapest car Nano to worldwide applause.
Tata Motors has climbed to the second place in the number of cars sold in India during the month of June 2010, past Hyundai. It sold 27,811 cars as against Hyundai's 27,366 cars. The market leader continues to be Maruti Suzuki with 72,812 vehicles sold last month, according to just released sector statistics..
Company Chairman Ratan Tata, soon after launching his Nano car had said: “Anything that we can do to reduce disparity.”
Asked about his next big dream, he said: “Anything we can do to reduce that gives a person like me a lot of satisfaction.A simple thing like drinking water, for instance.”
Water purification systems, currently available in the market for residential use, cost anything from Rupees 6,000-15,000 in the country, where average earning of a person per month is less than Rupees 3,500.
The Tata group of companies, a tea-to-steel conglomerate, that also owns Jaguar and Land Rover and also Corus Steel along with many prestigious hotels across the globe, also makes products that targets at the lower-end of the market pyramid as there is a huge demand waiting to be tapped.
The Tata group have developed low-priced common eating salt, air conditioners and budget hotels in India and this has boosted their bottom line while rewriting the rules of the market.
It introduced 0.6 ton Vertis Voltas air conditioners for Rupees 10,000 in 2002 aiming at the first-time AC buyers. The gamble paid off and Voltas claimed to the second spot soon while the market was selling other brands at rupees 27,000.
Although the group owns iconic hotels like the Taj in Mumbai, it has also launched a no-frills Ginger Hotels, dotted across India. The budget hotels are a big hit among low-budget travellers for a room just costs below Rupees 1,000 while it is many times more in other places.
India's Tata group unveils two new variants of low-cost water purifiers | Earth Times News
People specially in poor people can benefit from this water purifier.
This is the reason why i have posted it.
India's Tata group unveils two new variants of low-cost water purifiers
New Delhi – India' most trusted industrial conglomerate, Tata Group, has just unveiled two new variants of its already existing low cost water purifiers - which does not use electricity or running water to operate - in a bid to supply clean drinking water for greater number of people, especially at the lower end of the economic bracket, at almost minimal cost.
Brand named Swach, which in Hindi means pure, the new water purifiers are priced at Rupees 749 (USD $16.6) and 499 and is to be available soon across the country.
Manufactured by Tata Chemicals, the water purifier uses nano-technology combined with natural ingredients, it delivers safe drinking water at a benchmark price of Re.1 a day for a family of five.
The older version of the water purifier, is priced under Indian Rupees 1,000 (USD $ 20)..
Swach, which is less than one metre tall, uses ash from rice milling to filter out bacteria, and also uses tiny silver particles to kill harmful germs that can lead to diseases like diarrhoea, cholera and typhoid.
Power shortage is a perennial problem across India, with the rural and villages facing outages for several hours each day.
The health consequences of poor water quality are enormous for developing countries like India, with millions of people affected.
“The product is a perfect confluence of technology and versatility and would make safe drinking water now accessible to far greater number of people across the country,” according to R. Mukundan, Tata Chemicals Managing Director.
“In December 2009 we launched Tata Swach as the first step towards providing clean and affordable drinking water to the common man. We had also resolved to offer variants at lower price-points and make this remarkable innovation available to a wider section of the society.
“We hope with the entry of this product, many more households will get access to safe drinking water,” the Hindu newspaper quoted him as saying.
Swach is selling around 20,000-25,000 units in (the states of) Maharashtra and Karnataka already, and with the product launched in the north (India) we are expecting to do better.
“We aim to sell over one million units of Swach water purifiers in the current fiscal (that ends in March 2011).We are also looking at expanding our manufacturing capacity by adding a production line probably at Haldia in West Bengal,” Mukundan added.
The Tata group ventured into water purification systems in December 2009, the same year the company began producing the world's cheapest car Nano to worldwide applause.
Tata Motors has climbed to the second place in the number of cars sold in India during the month of June 2010, past Hyundai. It sold 27,811 cars as against Hyundai's 27,366 cars. The market leader continues to be Maruti Suzuki with 72,812 vehicles sold last month, according to just released sector statistics..
Company Chairman Ratan Tata, soon after launching his Nano car had said: “Anything that we can do to reduce disparity.”
Asked about his next big dream, he said: “Anything we can do to reduce that gives a person like me a lot of satisfaction.A simple thing like drinking water, for instance.”
Water purification systems, currently available in the market for residential use, cost anything from Rupees 6,000-15,000 in the country, where average earning of a person per month is less than Rupees 3,500.
The Tata group of companies, a tea-to-steel conglomerate, that also owns Jaguar and Land Rover and also Corus Steel along with many prestigious hotels across the globe, also makes products that targets at the lower-end of the market pyramid as there is a huge demand waiting to be tapped.
The Tata group have developed low-priced common eating salt, air conditioners and budget hotels in India and this has boosted their bottom line while rewriting the rules of the market.
It introduced 0.6 ton Vertis Voltas air conditioners for Rupees 10,000 in 2002 aiming at the first-time AC buyers. The gamble paid off and Voltas claimed to the second spot soon while the market was selling other brands at rupees 27,000.
Although the group owns iconic hotels like the Taj in Mumbai, it has also launched a no-frills Ginger Hotels, dotted across India. The budget hotels are a big hit among low-budget travellers for a room just costs below Rupees 1,000 while it is many times more in other places.
India's Tata group unveils two new variants of low-cost water purifiers | Earth Times News
