Khan_21
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http://www.indiatimes.com/news/indi...p-better-is-just-what-india-needs-256566.html
Every year millions of people from different states migrate to other metropolitan cities in search of education, work and a better life. Most of them remain homeless and have to sleep on the footpath. This is not the story of just India, but many countries across the world that have a similar problem where there is not enough space for everyone to stay. Most of the people are out-of-town labourers who work during the day but have nowhere to sleep at night. Nowhere but the street.
YouTube
It's hard to believe but when the world goes to rest, these poor people start trying to find a spot on the pavement and roads to sleep. Some of them pray for the day to never end so that they don't have to face the night, because it is not easy to sleep on a bed of rocks.
YouTube
But this mattresses company called Master MoltyFoam from Pakistan has come up with a unique campaign in order to give such hard-working people a good night's sleep. They designed the world's first billbed, a simple billboard that advertises the company during the day and, with a flip, turns into a bed at night.
YouTube
Since last year, the company has set up more than 150 billbeds across Pakistan, providing more than 50,000 people a peaceful night. And they continue to add more billbeds across the country.
YouTube
Well, when will this brilliant idea be adapted in India? Think about it!
Every year millions of people from different states migrate to other metropolitan cities in search of education, work and a better life. Most of them remain homeless and have to sleep on the footpath. This is not the story of just India, but many countries across the world that have a similar problem where there is not enough space for everyone to stay. Most of the people are out-of-town labourers who work during the day but have nowhere to sleep at night. Nowhere but the street.
![billbed1_1465558839_725x725.jpg](/proxy.php?image=http%3A%2F%2Fmedia.indiatimes.in%2Fmedia%2Fcontent%2F2016%2FJun%2Fbillbed1_1465558839_725x725.jpg&hash=0d3ef388b579ca3ee62f619e25f27b05)
YouTube
It's hard to believe but when the world goes to rest, these poor people start trying to find a spot on the pavement and roads to sleep. Some of them pray for the day to never end so that they don't have to face the night, because it is not easy to sleep on a bed of rocks.
![billbed1_1465558896_725x725.jpg](/proxy.php?image=http%3A%2F%2Fmedia.indiatimes.in%2Fmedia%2Fcontent%2F2016%2FJun%2Fbillbed1_1465558896_725x725.jpg&hash=24cbdfa7711bec1b6f7d3ccc3abbddf3)
YouTube
But this mattresses company called Master MoltyFoam from Pakistan has come up with a unique campaign in order to give such hard-working people a good night's sleep. They designed the world's first billbed, a simple billboard that advertises the company during the day and, with a flip, turns into a bed at night.
![billbed2_1465558957_725x725.jpg](/proxy.php?image=http%3A%2F%2Fmedia.indiatimes.in%2Fmedia%2Fcontent%2F2016%2FJun%2Fbillbed2_1465558957_725x725.jpg&hash=8c17f4ccb0d018f1e0b4fdf122ba2c79)
YouTube
Since last year, the company has set up more than 150 billbeds across Pakistan, providing more than 50,000 people a peaceful night. And they continue to add more billbeds across the country.
![billbed3_1465558996_725x725.jpg](/proxy.php?image=http%3A%2F%2Fmedia.indiatimes.in%2Fmedia%2Fcontent%2F2016%2FJun%2Fbillbed3_1465558996_725x725.jpg&hash=95518a8101d830f0ad6c7c49b4aa8faf)
YouTube
Well, when will this brilliant idea be adapted in India? Think about it!