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Russia bans junk foods' advertizing
Further to an agreement with leading multinationals, from January 2010 advertising of snacks, burgers, fries and sugary drinks addressing children under 12 years will no longer be allowed in Russia.
The multinationals that have signed the agreement are Coca-Cola, Kellogg's, Kraft Foods, Bolshevik, Mars, PepsiCo, Unilever, and Nestlé Inmarko, an article in the Pravda paper notifies.
The measure covers products deemed unsuitable for children by the Ministry of Health and consumer associations. This is a protocol already in place in some EU countries, Brazil and South Africa.
The prohibition applies to TV, newspapers, radio and even advertising materials distributed outside schools.
Further to an agreement with leading multinationals, from January 2010 advertising of snacks, burgers, fries and sugary drinks addressing children under 12 years will no longer be allowed in Russia.
The multinationals that have signed the agreement are Coca-Cola, Kellogg's, Kraft Foods, Bolshevik, Mars, PepsiCo, Unilever, and Nestlé Inmarko, an article in the Pravda paper notifies.
The measure covers products deemed unsuitable for children by the Ministry of Health and consumer associations. This is a protocol already in place in some EU countries, Brazil and South Africa.
The prohibition applies to TV, newspapers, radio and even advertising materials distributed outside schools.
