PEMRA Bans Igloo Pakistan’s Latest TVC: Here’s Why!

[Zibago]

PEMRA Bans Igloo Pakistan’s Latest TVC: Here’s Why!
By
Ghazala Sulaiman
-
Jul 7, 2017
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Igloo Pakistan surely did not see this coming! Just last week the brand rolled out its new TVC after ages and that too is now in a BIG trouble with Pakistan Electronic Media Regulatory Authority(PEMRA)

In its latest notice, the media-watch has imposed a ban on the TVC over objectionable content.

The TVC sported a strong use of seductive advertising and hence, it could not escape PEMRA’s eye

PEMRA has issued a complete ban on the TVC starting the 8th of June and has directed all television channels to take the ad off air.

Strict action will be taken on channels that will not comply with the orders.


The reason the authority has issued a notification is due to the revealing content of the advertisement which was not deemed appropriate for the Pakistani audiences. PEMRA also mentioned the commercial was against the norms of the society.

https://www.facebook.com/

http://www.brandsynario.com/pemra-bans-igloo-pakistans-latest-tvc-heres/

 

[El Sidd]

Lol...

Ok

Make a new ad.
What's the fuss?

 

[Hassan Guy]

that was seductive...


someone tell pemra to stop ruining our fun


nothing is wrong with a little tingling sensation every now and then

 

[El Sidd]

that was seductive...


someone tell pemra to stop ruining our fun


nothing is wrong with a little tingling sensation every now and then

Yes.
In summer ice cream is a seductress.
Mystically exotic with the mix of brown and white.
Man that's racist

 

[sparten]

In a few days, the Courts will stay and set aside this Order, but of course, that won't make the news.

 

[IceCold]

PEMRA has issued a complete ban on the TVC starting the 8th of June and has directed all television channels to take the ad off air.

Strict action will be taken on channels that will not comply with the orders.


The reason the authority has issued a notification is due to the revealing content of the advertisement which was not deemed appropriate for the Pakistani audiences. PEMRA also mentioned the commercial was against the norms of the society.

https://www.facebook.com/

http://www.brandsynario.com/pemra-bans-igloo-pakistans-latest-tvc-heres/

What is so seductive and out of norm thing about this ad? I failed to see it. These Pemra guys are bunch of jokers.

 

[Zibago]

What is so seductive and out of norm thing about this ad? I failed to see it. These Pemra guys are bunch of jokers.

Foreign content ban nahi hota insey

 

[El Sidd]

Thousands of ads get banned everyday.
This is just a political stunt.

 

[Hareeb]

Ice cream kha rahi ha ya???
Stop it on 7,8, 10 and 16 and it is not seductive. Okay.

 

[El Sidd]

Ice cream kha rahi ha ya???
Stop it on 7,8, 10 and 16 and it is not seductive. Okay.

You should probably stay away from @Well.wisher Pakistani beautiful actor thread.

 

[Hareeb]

You should probably stay away from @Well.wisher Pakistani beautiful actor thread.

let me check.

 

[VCheng]

The reason the authority has issued a notification is due to the revealing content of the advertisement which was not deemed appropriate for the Pakistani audiences. PEMRA also mentioned the commercial was against the norms of the society.

Next step: Ban bananas. And eggplants. And cucumbers. All are indecent.

 

[VCheng]

I'm ok with banning this though.

A bit too much booty on that pear for my liking.

What is "too much booty"? No such thing!

 

[Well.wisher]

You should probably stay away from @Well.wisher Pakistani beautiful actor thread.

??.

 

[El Sidd]

??.

He likes ice cream too much.

Got emotional over the ban.

Lol