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Jeff Bezos Just Christened Amazon's New 100+ Wind Farm by Smashing Champagne on a Turbine

Hamartia Antidote

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https://www.inc.com/nicolas-cole/je...-farm-by-smashing-champagne-on-a-turbine.html


To celebrate Amazon's newest Wind Farm in Texas, Jeff Bezos climbed on top of one of the wind turbines (well, it's hard to say exactly how he got up there--could have climbed, or maybe he's invented his own jet pack device, it's hard to say) and smashed a bottle of champagne all over it.

The GIF is blowing up all over Twitter.

Why did he smash a bottle of champagne on a wind turbine?

Because that's what 2017 Jeff Bezos does.
I have been studying Jeff Bezos as an entrepreneur and innovator for a long time now, and I find one of the most impressive things he has created over the past decade to be himself.

For a long time there, Bezos seemed to be (by critics) a small-minded entrepreneur who was trying to disrupt the book business. Here's an old article I dug up from 2000, talking about Amazon's flawed business model, worrying investors with a constant hemorrhaging of cash.

Compare that to today, and just last week my Avocado budget was far less than normal--thanks to Amazon's recent acquisition of Whole Foods.
Bezos didn't come out of the gate as a "flash in the pan," showman sort of entrepreneur.

In fact, of all the power player entrepreneurs who have made names for themselves in the public eye (Steve Jobs being the prime example), I would argue Bezos has actually been quite quiet up until the past five years or so. Both him and Elon Musk have only recently started to play up the part. For the most part though, they have been silently working to solve big problems.

Which is why seeing Bezos smash a bottle of champagne on a wind turbine is so great.

Over the past few years, we've seen Bezos come into his own as a public character. Not only has his stature changed (talk about a transformation) but so has his willingness to be more open, engaging in public conversations surrounding his businesses--and not just formally, but (for example) also by Tweeting out gifs of himself standing on wind turbines.

We have moved into an age where it is important for entrepreneurs, CEOs, even investors and big thinkers to be more vocal about who they are, what they stand for, and their vision for the world.

Why?

Because that's what people really gravitate to.

Don't get me wrong, I love when an entrepreneur creates something that makes my life easier, or better, in some shape or form. But what is equally as interesting is hearing from them why they made it, what their ambitions are to follow, and most importantly, seeing a bit of their personality in the process.

If Bezos is known for one thing, it's disrupting industry after industry.

But what's coolest about his journey, to me, is how much he too has grown as an entrepreneur in the process.
 
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