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How China is playing Boeing against Airbus to build its own airplane industry

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How China is playing Boeing against Airbus to build its own airplane industry - Vox

For the first time ever, Boeing is locating an aircraft production facility abroad — in China — as part of a bundled deal to sell 300 new planes to Chinese airlines and leasing companies. Companies moving production to China is an old story, of course, but Boeing isn't just new to the Chinese market — this is the first time it's ever built a factory abroad. That makes it a huge deal in the deeply politicized aviation industry, and many smell a link to the demise of the Export-Import Bank, since Boeing was the biggest beneficiary of its largesse.

But this is also a story about Chinese public policy, and it highlights at least one respect in which the country's state-dominated economic growth model (whatever its other flaws) works better than freer markets — the country can coherently pursue multi-pronged efforts to develop new domestic industries by leveraging the scale of its domestic consumer market. The Chinese want to develop a domestic airplane manufacturing industry. But building large airplanes is difficult. So they've been playing Boeing and its major competitor off each other to get both companies to help teach a Chinese company how to do it. Lenin famously said that "the capitalists will sell us the rope we use to hang them," and while neither company really wants to help create a new rival, neither is willing to cede control over the Chinese market to the other.

Boeing scored a huge sale to the Chinese government
In total, the planes Boeing has agreed to sell are worth about $38 billion — an enormous sum of money. That's spread across three separate airlines and an aircraft leasing company, but all three airlines are state-owned enterprises, and the leasing company is a subsidiary of a bank that's also state-owned.

The deal, in other words, is entirely controlled by the Chinese government, which, of course, wants a good deal on quality airplanes but also has a larger set of policy objectives.

Boeing is opening a Chinese factory to catch up to Airbus
In the United States, privately owned airlines choose to buy large aircraft from either Boeing or Airbus, Boeing's European rival, based on a relatively narrow set of business considerations. But while the Chinese government isn't indifferent to the quality of a plane purchasing deal qua deal, it also looks at other political factors.

In recent years the bulk of Chinese aircraft purchases have come from Airbus. Not coincidentally, Airbus has a production facility in Tianjin and is opening a second Chinese factory. Boeing is now opening its own Chinese factory in part to play catch-up — and the announcement is deliberately paired with the announcement of the new sales. The message from the Chinese government to both companies is clear: Your ability to make sales in China is going to be based in part on your willingness to locate factories in China.

China is trying to learn how to make airplanes
Labor unions representing Boeing's workforce are, naturally, concerned about the impact of the new facility on jobs for their members. But China's leaders are really after something much bigger than a factory full of jobs. They are trying to develop a domestic aviation industry. And to do that, they need workers and managers who know how to build airplanes.

That's why the Chinese government's state-owned aerospace company has launched a subsidiary called the Commercial Aviation Company of China (Comec) with a mandate to build first the C919, a narrow-body aircraft intended to compete with Boeing's 737 and Airbus's 320, and then with a longer-term ambition to build wide-body airplanes.

The plant Boeing is going to build in China will be used to put the finishing touches on 737s and will handle the delivery and servicing of the aircraft. It's also going to be a joint venture between Boeing and Comec. In other words, Boeing is going to be training Comec personnel in the skills they need to complete the C919 — an airplane that is designed to put Boeing out of business.

China is playing Airbus and Boeing off each other
How could Boeing be so careless about its own long-term business interests? Well, in part it's because Boeing's executives need to care about the company's short-term revenue and profits, and the quarterly earnings reports don't care about Comec's long-term vision.

But in part it's because Boeing believes that Comec is going to master this craft one way or the other. After all, remember that Airbus plant in Tianjin? It's also a joint venture with Comec. So from Boeing's perspective the die has already been cast, and it would be foolish to let Airbus gobble up the entire Chinese market for itself.

Meanwhile, Airbus is probably telling itself that helping the Chinese learn how to do final assembly for the A320 probably isn't that big of a deal because there are a lot of other steps in the aircraft value chain and a lot of bigger, more complicated planes out there. But that's why getting Boeing into the China game is important. Boeing's new Chinese plant is going to be doing basically the same things as Airbus's existing one. So if Airbus wants to regain the upper hand in competition for sales to the giant Chinese market, it will likely have to step up its future Chinese production.

Loss of Export-Import Bank subsidies plays an indirect role
Lurking in the background of this story is the Export-Import Bank, a longstanding scheme to provide discounted loans to American manufacturers that vanished early this summer after sustained attacks from Tea Party Republicans. As the American economy has shifted away from manufacturing over the decades, airplanes have become a very large share of American manufacturing exports, and Boeing became the single biggest recipient of Export-Import Bank loans. On an elite level, the main source of lobbying against the bank was Delta, an airline that didn't like the idea of the US government subsidizing airline purchases for its foreign competitors.*

The bank's disappearance will somewhat disadvantage Boeing in competition with Airbus for future contracts, because Europe retains its export financing subsidies. It also moderately reduces financial incentives for Boeing to keep its production in the United States.

But the main relevance is political. The aerospace industry is highly politicized, due to both the heavy government role in regulating the airline industry and the linkages between commercial aircraft production and military aircraft production. Boeing's main competitor, Airbus, is partly owned by European governments, and its Chinese frenemy Comec is owned by the Chinese government. Government ownership isn't really done in America, but the Export-Import Bank — along with defense contracts — was one of the US government's main tools for supporting and influencing Boeing. With it gone, Boeing is more cut loose and more inclined to cut deals that advance China's long-term industrial aspirations rather than America's.
 
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Lenin famously said that "the capitalists will sell us the rope we use to hang them," and while neither company really wants to help create a new rival, neither is willing to cede control over the Chinese market to the other.

That's a lie. :partay:

The deal is a sort of early steps of a monopoly breaker, which is good for the world. As Lenin said: "If it were necessary to give the briefest possible definition of imperialism, we should have to say that imperialism is the monopoly stage of capitalism.“

TPP comes to mind...

But in part it's because Boeing believes that Comec is going to master this craft one way or the other. After all, remember that Airbus plant in Tianjin? It's also a joint venture with Comec. So from Boeing's perspective the die has already been cast, and it would be foolish to let Airbus gobble up the entire Chinese market for itself.

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Feature: How Airbus bet on China and won

BEIJING, Oct. 7 (Xinhua)-- Chen Juming says his "secret joy" is to sit and count Airbus aircraft as they take off, land and taxi at Beijing International Airport.

His office overlooks the airport and every plane he counts is a measure of his success after 20 years in the civil aviation industry.

Better known as Eric Chen, president and CEO of Airbus China, he still can't quite believe the trajectory his life has taken.

"It's amazing how a liberal arts student like me succeeded in the high-tech industry of aviation. I'm still interested in history, philosophy and language," says Chen, "as well as the magic of aviation."

He admits that Airbus took some risk, including a series of strategic movement and the hire of him since 1994.

With no aviation or business background, Chen was the first Chinese and the 32nd nationality on the Airbus staff.

He began as area sales director, heading a team to explore the country's burgeoning civil aviation market.

At the time, only 20 Airbus aircraft were in service in China. In 2015, the figure was around 1,200. The year also marks the 30th anniversary of Airbus first aircraft entered into the Chinese market.

"UNTENABLE" INVESTMENT

Born in 1970s, Airbus was a latecomer in the global aviation industry, but a sharp pioneer in China with a strategic market plan.

As one of the pioneers of Airbus staff in China, Chen has witnessed the expansion of the Airbus in-service fleet from 6 percent of China's total in 1994 to 50 percent today for aircraft with more than 100 seats.

"Airbus sensed and seized the first chance. Advancing its strategic plan in China' s market, we jointly constructed comprehensive and mutually beneficial cooperation," Chen says in an exclusive interview with Xinhua News Agency.

China's fast economic growth started to accelerate after late leader Deng Xiaoping's famous 1992 "southern tour", in which he called for bolder reforms and encouraged people to get rich.

Soon after, the civil aviation market took off as the government loosened its grip on management and the airlines rose to the challenge of tapping the vast market.

Airbus invested 80 million U.S. dollars in building a training center for pilots to master its modern operating systems, and it built a support center to supply airlines with aviation materials and spares .

"Such a big investment then could not be assured with a pay-back on a strict calculation of its return on investment. It was forward looking and also risky. At last, Airbus was proved to be right," recalls Chen.

Development has continued. In 2005, Airbus set up an engineering center in Beijing and started to discuss an assembly line in Tianjin for its popular A320 narrow-body passenger aircraft. The FAL in Tianjin was inaugurated in 2008 and so far has delivered some 240 aircraft.

In July 2015, the company launched the project in Tianjin of its Completion and Delivery Centre (CDC) for fitting out cabins and furnishings, and painting. In two and half years, Tianjin will be the world's third center delivering both its narrow and wide-body aircraft, after its headquarters in Toulouse, France, and Seattle, in the United States.

"On the whole, Airbus followed the right, appropriate and practical development strategy in China. It is mutually beneficial and has earned our position in Chinese market," says Chen.

CROWN INDUSTRY

In May 2015, Chen was awarded the Chevalier de la Legion d' Honneur, one of France's top honors, in recognition of his achievements in leading the development of Airbus in China, and the important role he has played in facilitating relations and exchanges between China and France.

While Chen admits frankly that leading Airbus China "has exceeded my original ambition," he relishes the opportunity to blaze a trail and inspire others.

"I expect to see more senior executives of international companies from China - not as few as today."

At home he tries to teach his young son some of the science involved in "flying an egg" .

"Our work is to make a giant metal body shuttle around the world, carrying hundreds of people safely and comfortably," he exclaims.

China's own aviation industry is now also building its own large aircraft.

The first China-developed large passenger jet, the C919, from the Commercial Aircraft Corporation of China Ltd. (COMAC), has entered the final assembly phase. It is expected to roll off the production line this year and to begin test flights in 2016. A more ambitious plan of a twin-aisle wide-body jet is in the pipeline.

"It is absolutely understandable for a great, populous and increasingly strong country to have the ambition and strategic plan to boost its aviation industry," he says.

According to Airbus' Global Market Forecast in 2015 Paris Airshow, in the next 20 years (2015-2034), passenger traffic will grow annually at 4.6 percent driving a need for around 32,600 new passenger and freighter aircraft of 100 seats and worth around 5 trillion U.S. dollars.

China will become the leading country for passenger air traffic with its domestic traffic to become the world' s number one within ten years, said the forecast.

To the foreseeable future, Chen said that, "The world' s aviation market is massive. The sky is vast enough to home more than the existing two aircraft manufacturers."

Constant competition and newcomers have been accelerating technological advances in the global aviation industry, benefiting operators and passengers. Without Airbus to break up the U.S. stranglehold on commercial aircraft, the emergence of mass air travel might never have happened.

Chen has some unique insights into the growth of Airbus and the civil aviation industry.

"The market will always have the last word," he says.

"Never attempt a short-cut in the aviation industry. The Airbus story is a good example of self-reliance and the permanent pursuit of innovation and quality."

The aviation industry is a "crown industry" -- a manifestation of a country's industrial strength. It costs big money, but brings dividends and pulls up a long supply chain.

"China has accumulated enough financial and industrial strength to drive its ambitious strategy of having its own large passenger jet. What it needs is patience in finding a suitable path of development," Chen says.
 
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Aviation industry is not isolated manufacture efforts and into the future the industry will become more out of supply chains, means it will be more like other manufacture industry like cellphone makers, car makers etc, a flat network of making. I don't very much buy the theory of China playing tricks between Boeing and Airbus, it seems more to me that its the right time for boeing to assembly units in China now with efficiency consideration.

China is developing this C919 and together with other downstream industry providing parts, tubes and testing services and for Boeing it's even better timing than Airbus to get into setting up China assembly plant.
 
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Should put this guy in charge.

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