PaklovesTurkiye
SENIOR MEMBER
- Joined
- Dec 1, 2015
- Messages
- 7,448
- Reaction score
- 10
- Country
- Location
Presentation At The Gate - Incoming movie, house about to get full, tomorrow at 3 p.m sharp, Karachi, Pakistan.
Ok...I m here again, asking for help, this time regarding presentation, feeling kinda awkward but as I have to give presentation tomorrow, so can't take any chances and have to swallow bitter pill...I hope you guys don't mind...
I have been given 4 slides by my group...I need an layman explanation, if possible with an example for each slide....I will b grateful if you do that....Ap bas yeh karden, bol tou main khud lunga....
Chapter Name : International Competitive Strategy: The strategy of International Business
Characteristics of the Strategy Type Used by MNEs
Slide 1 :-
International strategy
- Leverage a company’s core competencies into foreign markets.
- Critical elements of the value chain are centralized at headquarters.
The strategy works well when
1. The firm has core competencies that foreign rivals lack.
2. There is low pressure for global integration.
3. There is low pressure for local responsiveness.
Slide 2 :-
Multidomestic strategy
- Emphasizes responsiveness to the unique circumstances that prevail in a country’s market.
- Value added activities are adapted to local markets.
The strategy works well when
1. There is high pressure for local responsiveness.
2. There is low pressure for global integration.
Slide 3 :-
Global strategy
- Make standardized products that are marketed with little adaptation to local conditions.
- Exploit location economies and capture scale economies.
The strategy works well when
1. The MNE is the cost leader.
2. There is low pressure for local responsiveness.
3. There is high pressure for global integration.
Slide 4 :-
Transnational strategy
It simultaneously leverages core competencies worldwide, reduces costs by exploiting location economics, and adapts to local conditions.
The strategy works well when
1. Global learning and knowledge flows are emphasized.
2. There is high pressure for local responsiveness.
3. There is high pressure for global integration.
------------------------------------------------------------------------------------------------
The End
Anyone?