British department store Debenhams expands into Pakistan

[SHAMK9]

KARACHI: British department store Debenhams has opened its first store in Pakistan as part of its international business expansion plan. The store in Karachi uses same branding as UK and sells same merchandise has opened in a franchise partnership with Team A Ventures, a local company that represents other British stores in the country including Mothercare, Next, Monsoon and Accessorize.

Lucy Haine, senior business manager at Debenhams International, said: "There’s highly affluent middle class growing in Pakistan. We have also got strong franchise partner. Adnan Hamid, general manager Debenhams Pakistan said: "Fashion market was expanding for last five years and there are strong local brands. There are so many people travelling from Pakistan to UK. There are people coming into store saying, we used to go to UK or Dubai to shop in Debenhams."

Copyright PPI (Pakistan Press International), 2012
British department store Debenhams expands into Pakistan

 

[Safriz]

and then they say Pakistan is a dangerous county.

with economy in the gutter.

 

[airmarshal]

and then they say Pakistan is a dangerous county.

with economy in the gutter.

Not just that. A failed state too. So here we are. A first 'failed state' with Debenhams.

 

[KRAIT]

Good going but keep a tight lid and watch on these stores, they affects local industries and grocery stores very badly.

Strict regulations are required just like Germnay did, to save shops at every corner which provides employment to thousands of people.

 

[regular]

is this better than walmart?

can't be better than walmart......

 

[SHAMK9]

is this better than walmart?

if im not wrong, debenhams is clothing store only, isn't it?

 

[Dance]

Never heard of it but it looks like its the British equivalent to American department stores such Saks fifth avenue, Bloomingdales,and Nordstrom.

Lets see if it'll be successful or not.