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Apple just had the best quarter in the history of the smartphone

F-22Raptor

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Apple reported blowout earnings on Wednesday. Even during a global pandemic, every single product line was up, leading to the company's first quarter with over $100 billion in sales.

But Apple is still best known for the iPhone, which accounted for nearly 59% of the company's revenue during the holiday quarter. The iPhone is booming, too: Sales were up 17% year-over-year to a whopping $65.6 billion in a single quarter. That's a big improvement from last year's holiday quarter, when sales were up only 7.6% from the year ago.


Apple doesn't provide unit sales for its products anymore, but according to an estimate from research firm IDC, Apple shipped 90.1 million phones during the quarter. That's the largest number in any single quarter since IDC started tracking smartphones, analyst Francisco Jeronimo said.

Apple's dominant quarter is adding fuel to the so-called "super cycle" investor thesis, where must-have updates combine with the natural customer upgrade cycle to drive a spike in sales growth. Analysts saw this year's iPhone 12 models as a good candidate for a super-cycle because they sported a new design and added 5G, which enables the devices to connect to faster wireless networks.

In a note on Wednesday, Wedbush analyst Dan Ives predicted that the current cycle "should eclipse the previous iPhone record set in FY15, an achievement for the ages in our opinion."

https://www.cnbc.com/2021/01/27/apple-q1-2021-best-quarter-in-the-history-of-the-smartphone.html
 
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Greater China saw the highest sales jump in the quarter. The region, which includes mainland China, Hong Kong and Taiwan, reported a 57% year-over-year revenue increase to $21.3 billion in the quarter, up from the $13.6 billion last year.

 
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