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VADODARA: The homegrown Amul brand could have well achieved the US $4 billion milestone this year itself. But the plunging value of rupee has ensured that country's largest FMCG brand stays at US $3.2 billion.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets brand Amul on Tuesday declared results of the financial year 2012-13 after holding its 39th annual general meeting at its headquarters in milk city Anand.
GCMMF has closed the year with a turnover of Rs 13,735 crore, which is 18 per cent higher compared to the turnover that the apex marketing body of all dairy cooperatives of Gujarat had achieved in the year 2011-12. It had achieved Rs 11,668 crore turnover then.
With this, the group turnover of GCMMF and its constituent member unions, representing unduplicated turnover of all products sold under Amul brand has touched Rs 19,100 crore or US $3.2 billion.
For GCMMF however dollar's appreciation against rupee has helped it in its growing export business.
"Against Rs 95 crore in the previous year, our exports have now grown to touch Rs 140 crore. We are expecting our exports to touch Rs 300 crore this year," GCMMF's managing director R S Sodhi told TOI. He said in contrast to the fears that were expressed two years ago of an impending shortage of milk products in the domestic market, export potential has increased now.
The 'Taste of India' has managed to achieve an unprecedented growth of 20 per cent in milk procurement during the year 2012-13, setting a new record by procuring as much as 16.6 million kg of milk during the peak days of winter - a flush season in dairy industry.
After the AGM, GCMMF chairman Vipul Chaudhary informed that the federation targets to achieve Rs 17,000 crore turnover in the year 2013-14.
"GCMMF will one day fulfill its destiny of becoming the largest dairy organization in the world and centre of gravity for global dairy industry," said Chaudhary, adding that rapid expansion will be the cooperative's mantra for 2013-14.
"While our member unions are expanding their respective processing and manufacturing capacities, we are swiftly expanding and strengthening four distribution highways to ensure that our products reach our loyal consumers in remotest corners of the country", he said.
During 2012-13, Amul expanded its distribution footprint to reach 1,200 new geographical markets with addition of 306 new distributors, 65 new super-stockists and 900 new sub-stockists.
"Plan for 2013-14 includes further expanding distribution reach to 700 new markets with addition of more distributors and super-stockists. We plan to add seven new branch offices within the next few months," he said.
Amul has further consolidated its status as the largest single brand retail in the country by adding at least three exclusive Amul Parlors every day during 2012-13 taking the total tally of its exclusive stores to 7000 which include 800 air-conditioned Amul ice-cream scooping parlors.
"We plan to increase this network to 10,000 within the next two years," said Chaudhary.
Amul to help flood-ravaged Uttarakhand
The Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets brand Amul has decided to extend a helping hand to the flood-ravaged Uttarakhand.
On Tuesday, the board members of the apex marketing body of all the district dairy unions of Gujarat passed a condolence resolution pledging their support to the flood-hit state.
"The resolution will be sent to the chief ministers of Uttarakhand, Gujarat and Prime Minister," GCMMF chairman Vipul Chaudhary told TOI, adding that keeping with the tradition started by GCMMF founder chairman Dr Verghese Kurien, Amul has always extended support during the times of calamities be it the 2001 earthquake in Gujarat or the recent drought in Maharashtra.
Src: timesofindia(.)indiatimes(.)com/city/vadodara/Amul-brand-is-worth-US-3-2bn/articleshow/20767503.cms
The Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets brand Amul on Tuesday declared results of the financial year 2012-13 after holding its 39th annual general meeting at its headquarters in milk city Anand.
GCMMF has closed the year with a turnover of Rs 13,735 crore, which is 18 per cent higher compared to the turnover that the apex marketing body of all dairy cooperatives of Gujarat had achieved in the year 2011-12. It had achieved Rs 11,668 crore turnover then.
With this, the group turnover of GCMMF and its constituent member unions, representing unduplicated turnover of all products sold under Amul brand has touched Rs 19,100 crore or US $3.2 billion.
For GCMMF however dollar's appreciation against rupee has helped it in its growing export business.
"Against Rs 95 crore in the previous year, our exports have now grown to touch Rs 140 crore. We are expecting our exports to touch Rs 300 crore this year," GCMMF's managing director R S Sodhi told TOI. He said in contrast to the fears that were expressed two years ago of an impending shortage of milk products in the domestic market, export potential has increased now.
The 'Taste of India' has managed to achieve an unprecedented growth of 20 per cent in milk procurement during the year 2012-13, setting a new record by procuring as much as 16.6 million kg of milk during the peak days of winter - a flush season in dairy industry.
After the AGM, GCMMF chairman Vipul Chaudhary informed that the federation targets to achieve Rs 17,000 crore turnover in the year 2013-14.
"GCMMF will one day fulfill its destiny of becoming the largest dairy organization in the world and centre of gravity for global dairy industry," said Chaudhary, adding that rapid expansion will be the cooperative's mantra for 2013-14.
"While our member unions are expanding their respective processing and manufacturing capacities, we are swiftly expanding and strengthening four distribution highways to ensure that our products reach our loyal consumers in remotest corners of the country", he said.
During 2012-13, Amul expanded its distribution footprint to reach 1,200 new geographical markets with addition of 306 new distributors, 65 new super-stockists and 900 new sub-stockists.
"Plan for 2013-14 includes further expanding distribution reach to 700 new markets with addition of more distributors and super-stockists. We plan to add seven new branch offices within the next few months," he said.
Amul has further consolidated its status as the largest single brand retail in the country by adding at least three exclusive Amul Parlors every day during 2012-13 taking the total tally of its exclusive stores to 7000 which include 800 air-conditioned Amul ice-cream scooping parlors.
"We plan to increase this network to 10,000 within the next two years," said Chaudhary.
Amul to help flood-ravaged Uttarakhand
The Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets brand Amul has decided to extend a helping hand to the flood-ravaged Uttarakhand.
On Tuesday, the board members of the apex marketing body of all the district dairy unions of Gujarat passed a condolence resolution pledging their support to the flood-hit state.
"The resolution will be sent to the chief ministers of Uttarakhand, Gujarat and Prime Minister," GCMMF chairman Vipul Chaudhary told TOI, adding that keeping with the tradition started by GCMMF founder chairman Dr Verghese Kurien, Amul has always extended support during the times of calamities be it the 2001 earthquake in Gujarat or the recent drought in Maharashtra.
Src: timesofindia(.)indiatimes(.)com/city/vadodara/Amul-brand-is-worth-US-3-2bn/articleshow/20767503.cms
