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Both pepsi and coca-cola have used music and cricket to lure in more costumers in Pakistan right now as a competitor to CokeStudio Pepsi battle of the bands has been relaunched after 15 years#11 American company Coca Cola doesn't seem to have an interest in creating or even broadcasting Coke Studio in the US. Their successful show is unknown to US audiences.
Actually with US being a melting pot of different cultures an American spin of CS could end-up as a super hit around the world regularly churning out Despacito beatersTheir successful show is unknown to US audiences.
Both pepsi and coca-cola have used music and cricket to lure in more costumers in Pakistan right now as a competitor to CokeStudio Pepsi battle of the bands has been relaunched after 15 years
https://en.wikipedia.org/wiki/Pepsi_Battle_of_the_Bands
Cokestudio,s success also inspired other brands from starting their own versions
https://en.wikipedia.org/wiki/Nescafé_Basement
Because of massive success of cokestudio in Pakistan and Indian and Arab version were also launched by coca-cola India and Middle East
https://tribune.com.pk/story/176618/coke-studio-to-rock-india/
https://en.wikipedia.org/wiki/Coke_Studio_(Middle_East)
The most watched cokestudio video may reach 100 million views by the end of this year(its 90+ million as of now)
Actually with US being a melting pot of different cultures an American spin of CS could end-up as a super hit around the world regularly churning out Despacito beaters
Fun fact CokeStudio wasnt the first use of entertainment to advertise a product in Pakistan that gained global recognition that title goes to Commander Safeguard or popularly known as Capitan Escudo in Mexico
https://en.wikipedia.org/wiki/Commander_Safeguard
Now 4 other countries have their own spin-off,s of Commander Safeguard
Hmm interesting is the high sugar tax the culprit or are people moving away due to health reason?I think the bottom line is soda sales in the US are doomed. It's been declining for 12 straight years. Coke and Pepsi have been forced to move into other markets like bottled water to make up for it.
Hmm interesting is the high sugar tax the culprit or are people moving away due to health reason?