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In 2022, there will be consumption trends that focus on post-COVID-19, such as the recovery of the tourism industry. For the protagonist of consumption in Asia in 2023, Nihon Keizai Shimbun predicts that it will be pure electric vehicles (EV). India's Tata Motors is using low prices as a weapon to expand sales, and Chinese companies such as BYD (BYD) will also launch an offensive in Southeast Asia. Pure electric vehicles have begun to spread throughout Asia, and the competition for share will become increasingly fierce. the Competitive low-price pure electric vehicles have appeared in Asia. That is the "Tiago" that Tata Motors is scheduled to deliver after January 2023. The initial 10,000 vehicles have a minimum of 8.49 million rupees (about 71,600 yuan), which is significantly lower than the company's existing pure electric vehicles (more than 1 million rupees), and the price impact is obvious. According to Tata Motors, more than 10,000 orders flooded in on the first day of booking in October.
"It is the most anticipated pure electric vehicle with the most moderate price in India," commented by the local media. Tata Motors has increased the supply of limited-price cars, and as of late November, the cumulative order has exceeded 20,000, which is even higher than the sales of pure electric passenger cars in India in 2021. the Tata Motors previously launched the ultra-low price gasoline car "NANO", which was worth more than 200,000 yen, but it was rejected due to quality problems, and sales growth was sluggish. Behind the challenge of low-priced pure electric vehicles again, there is a sense of crisis that does not allow failure in the rapidly growing pure electric vehicle market.
In Indonesia, Chinese and Korean companies are competing on low prices. SAIC-GM-Wuling Motors, a subsidiary of SAIC, launched the Air ev, a small car for the global market, in August. The lowest price is about 2 million yen (approximately RMB 105,400), which is controlled at about 30% of Hyundai Motor's main model "IONIQ (Aini Krypton) 5". It is even lower than the gasoline car version of the minivan that Japanese companies are the main force. the The sales share of Air ev has reached more than 70% in the Indonesian pure electric vehicle market, driving market growth. At the G20 summit held in Bali in November, 300 vehicles were used as official vehicles, further enhancing the sense of presence. Chinese automaker Chery Automobile is also launching an offensive. In July, it announced that it will invest approximately 130 billion yen in Indonesia to build a local plant with a production capacity of 200,000 vehicles. Local media reported that it plans to launch a pure electric vehicle in the second half of 2023. the Vietnam's Vingroup also proposed a bold shift to pure electric vehicles, stating that "the production of gasoline vehicles will be suspended within this year." VinFast, which is involved in automobile manufacturing and sales, announced its transformation into a professional manufacturer of pure electric vehicles, and began exporting to the United States at the end of November.
The price is set at about half that of an American Tesla. In Vietnam, expensive batteries are leased, lowering the price of pure electric vehicles. The Vietnamese government also provides support through various preferential policies to promote the development of the industry. the In the face of local companies that strengthened pure electric vehicles, Tesla also fought against and decided to officially enter the Thai market. In Southeast Asia, Thailand is the second country Tesla has entered after Singapore. Deliveries will start from January to March 2023, and service centers and charging facilities will also be set up. The price of the main model "Model 3" was about 11 million yen (about 579,800 yuan) when it was imported in parallel, and will be greatly reduced to a minimum of about 7 million yen (about 368,900 yuan) in the future. the In the field of pure electric vehicles, China has always been the leader. Focusing on the main "Dynasty Series" and "Ocean Series", BYD has developed a medium-priced demand of about 2 million to 4 million yen (about 105,400 to 210,800 yuan). The annual sales of new cars in 2022 will be close to 2 million. million vehicles
Chinese companies are also starting to set their sights on Southeast Asia, where demand is expected to grow. Since 2022, the overseas market expansion of pure electric vehicles will be fully launched, and Chinese EVs are very popular in Singapore. the In South Korea, Hyundai Motor's IONIQ series performed strongly in the domestic and European markets, and in Indonesia, it will also target young people to vigorously promote sales. the Perhaps the one that will receive a lot of attention is the Taiwanese car company Yulon Motor Manufacturing. The company's first personal-oriented pure electric vehicle "LUXGEN n7 (Luxgen n7)" is scheduled to start delivery in the second half of 2023. Hon Hai Precision Industry, which has formed a pure electric vehicle joint venture with Yulon Motors, will also produce another pure electric vehicle in the United States, and will establish a factory in Thailand with Thai Petroleum Corporation (PTT). LMC Automotive, a British research company, predicted that "the popularity of pure electric vehicles in Southeast Asian countries will be faster than expected, centered on Thailand and Indonesia." On this basis, it pointed out that "in a market dominated by Japanese auto brands for a long time, the space for new competitors is expanding."
Japanese companies cannot afford to fail. Toyota launched a pure electric vehicle "bZ4X" in Thailand. It will be the first pure electric vehicle other than the premium car brand "Lexus". Toyota will take advantage of the pure electric vehicle promotion policy introduced by the Thai government to accelerate the speed of popularization. the Previously, pure electric vehicles were popularized in some regions such as Japan, and will expand throughout Asia in 2023. The competition of various manufacturers will have a huge impact on the direction of the automotive industry
"It is the most anticipated pure electric vehicle with the most moderate price in India," commented by the local media. Tata Motors has increased the supply of limited-price cars, and as of late November, the cumulative order has exceeded 20,000, which is even higher than the sales of pure electric passenger cars in India in 2021. the Tata Motors previously launched the ultra-low price gasoline car "NANO", which was worth more than 200,000 yen, but it was rejected due to quality problems, and sales growth was sluggish. Behind the challenge of low-priced pure electric vehicles again, there is a sense of crisis that does not allow failure in the rapidly growing pure electric vehicle market.
In Indonesia, Chinese and Korean companies are competing on low prices. SAIC-GM-Wuling Motors, a subsidiary of SAIC, launched the Air ev, a small car for the global market, in August. The lowest price is about 2 million yen (approximately RMB 105,400), which is controlled at about 30% of Hyundai Motor's main model "IONIQ (Aini Krypton) 5". It is even lower than the gasoline car version of the minivan that Japanese companies are the main force. the The sales share of Air ev has reached more than 70% in the Indonesian pure electric vehicle market, driving market growth. At the G20 summit held in Bali in November, 300 vehicles were used as official vehicles, further enhancing the sense of presence. Chinese automaker Chery Automobile is also launching an offensive. In July, it announced that it will invest approximately 130 billion yen in Indonesia to build a local plant with a production capacity of 200,000 vehicles. Local media reported that it plans to launch a pure electric vehicle in the second half of 2023. the Vietnam's Vingroup also proposed a bold shift to pure electric vehicles, stating that "the production of gasoline vehicles will be suspended within this year." VinFast, which is involved in automobile manufacturing and sales, announced its transformation into a professional manufacturer of pure electric vehicles, and began exporting to the United States at the end of November.
The price is set at about half that of an American Tesla. In Vietnam, expensive batteries are leased, lowering the price of pure electric vehicles. The Vietnamese government also provides support through various preferential policies to promote the development of the industry. the In the face of local companies that strengthened pure electric vehicles, Tesla also fought against and decided to officially enter the Thai market. In Southeast Asia, Thailand is the second country Tesla has entered after Singapore. Deliveries will start from January to March 2023, and service centers and charging facilities will also be set up. The price of the main model "Model 3" was about 11 million yen (about 579,800 yuan) when it was imported in parallel, and will be greatly reduced to a minimum of about 7 million yen (about 368,900 yuan) in the future. the In the field of pure electric vehicles, China has always been the leader. Focusing on the main "Dynasty Series" and "Ocean Series", BYD has developed a medium-priced demand of about 2 million to 4 million yen (about 105,400 to 210,800 yuan). The annual sales of new cars in 2022 will be close to 2 million. million vehicles
Chinese companies are also starting to set their sights on Southeast Asia, where demand is expected to grow. Since 2022, the overseas market expansion of pure electric vehicles will be fully launched, and Chinese EVs are very popular in Singapore. the In South Korea, Hyundai Motor's IONIQ series performed strongly in the domestic and European markets, and in Indonesia, it will also target young people to vigorously promote sales. the Perhaps the one that will receive a lot of attention is the Taiwanese car company Yulon Motor Manufacturing. The company's first personal-oriented pure electric vehicle "LUXGEN n7 (Luxgen n7)" is scheduled to start delivery in the second half of 2023. Hon Hai Precision Industry, which has formed a pure electric vehicle joint venture with Yulon Motors, will also produce another pure electric vehicle in the United States, and will establish a factory in Thailand with Thai Petroleum Corporation (PTT). LMC Automotive, a British research company, predicted that "the popularity of pure electric vehicles in Southeast Asian countries will be faster than expected, centered on Thailand and Indonesia." On this basis, it pointed out that "in a market dominated by Japanese auto brands for a long time, the space for new competitors is expanding."
Japanese companies cannot afford to fail. Toyota launched a pure electric vehicle "bZ4X" in Thailand. It will be the first pure electric vehicle other than the premium car brand "Lexus". Toyota will take advantage of the pure electric vehicle promotion policy introduced by the Thai government to accelerate the speed of popularization. the Previously, pure electric vehicles were popularized in some regions such as Japan, and will expand throughout Asia in 2023. The competition of various manufacturers will have a huge impact on the direction of the automotive industry
