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http://en.people.cn/n3/2016/0816/c90000-9101029.html
Beloxxi Industries, Nigeria's largest biscuits manufacturerseeks Chinese partnership
By Ikenna Emewu (People's Daily Online) 17:52, August 16, 2016
Beloxxi Industries Limited is the largest, most modern, automated and integrated creamcrackers biscuit producer in Nigeria and Sub Saharan Africa.
The factory is located on over 15 acres green field land at the foremost industrial estate inNigeria, the Agbara Industrial Estate, Ogun State, Nigeria which is adjacent the city ofLagos. This estate is home for several international multinational companies such asNestle, Unilever, GSK, P&G etc.
Agbara Estate is very close to the Guangdong Free Trade Zone at Igbesa, Ogun Stateoperated by Chinese multinational corporations.
The Belixxi factory
The flagship product, Beloxxi Cream Crackers, is widely distributed in Nigeria, otherAfrican countries and served aboard most out bound international airlines such asLufthansa, KLM, British Airways, Emirates, Ethihad, Ethiopian, Kenyan, South AfricanAirways.
What most consumers do not know is that Beloxxi cream crackers is fairly young with tenyears of existence in the market and powered by the relentless drive for quality andexcellence arising from the zest of the Founder, President/CEO, Obi Ezeude.
Very recently, Beloxxi Industries sold a minority equity stake for USD80m to a consortiumof three International Private Equity firms. This Investment will enable the company toexpand its operations in Nigeria and open up export markets in other African countries.
Workers at factory floor
However, the company wants more of this type of deals especially from Chinese investorsand companies.
The drive for greater heights makes the company to seek more partnerships especially inChina due to the importance and seriousness the CEO attaches to Chinese investors inAfrica as he explained in this interview.
Between July 1 and August 1, Beloxxi Industries closed the USD80m minority equity saledeal to a consortium of three international firms led by KFW-DEG Bank of Germany, 8Miles of London and African Capital Alliance of Nigeria. This landmark transactionrepresents the largest transaction in the biscuit sector of the Nigerian economy sinceNigerian independence in 1960.
The CEO said that this will enable the company to increase the capacity of output fromabout 40,000 to 100,000 metric tonnes of cream crackers per annum while the staffstrength will grow from 2500 to 6000 workers at the end of the expansion period.
Belixxi production line
Ezeude also noted that the main reasons why he wants partnership with Chinese investorsare: to benefit from the growing experiences of China in manufacturing and industries; hisgood knowledge of China's genuine intention to invest, develop and industrialize Africa tocreate employment and reduce poverty.
Ezeude confided that: “China has good experience in our field of manufacturing and wewant to benefit from that. We want to learn from China and do it better and that will bebest done with them as direct partners. Through such partnership, we will have access toChina’s best wheat flour supply and with time conclude plans to grow such in Nigeria.With Chinese firms behind us, there would be the possibly of developing full industrialparks which I know they have great expertise in and in that way, access to betterinfrastructure would be made available to our industry segment in Nigeria. We have somany areas we can do business together including coal power, solar energy, infrastructureand many more.
I recall reading in the news early this month about the guided tour of the SuzhouIndustrial Park in the Jiangsu Province of China that the government took African leaderson after their last Forum for China Africa Cooperation (FOCAC) evaluation summit inBeijing.
The reports I read were clear that China took the African ministers and policymakers onthat trip on July 30 to expose them to the success story of China’s industrial developmentleveraging on industrial park models. And I want to assure them that Beloxxi Industries isready to replicate those success strides within the envisaged partnership with Chinesecompanies.
For a start, we want to assure the Chinese investors of our openness because I know thevolume of businesses they do with some major manufacturers in Nigeria. The investorswith interest in us can always reach us on our website and good enough, the ChineseEmbassy in Nigeria is very active in relating with the people of Nigeria and we are open toallow them pay us a visit and see our factory and be convinced that we are for real andready to do business. It’s our wish right now to also get contacts of ready firms in Chinathat would invite us over for discussions because Chinese investors are tested and sincereserious business partners.”
Beloxxi Industries, Nigeria's largest biscuits manufacturerseeks Chinese partnership
By Ikenna Emewu (People's Daily Online) 17:52, August 16, 2016
Beloxxi Industries Limited is the largest, most modern, automated and integrated creamcrackers biscuit producer in Nigeria and Sub Saharan Africa.
The factory is located on over 15 acres green field land at the foremost industrial estate inNigeria, the Agbara Industrial Estate, Ogun State, Nigeria which is adjacent the city ofLagos. This estate is home for several international multinational companies such asNestle, Unilever, GSK, P&G etc.
Agbara Estate is very close to the Guangdong Free Trade Zone at Igbesa, Ogun Stateoperated by Chinese multinational corporations.
The Belixxi factory
The flagship product, Beloxxi Cream Crackers, is widely distributed in Nigeria, otherAfrican countries and served aboard most out bound international airlines such asLufthansa, KLM, British Airways, Emirates, Ethihad, Ethiopian, Kenyan, South AfricanAirways.
What most consumers do not know is that Beloxxi cream crackers is fairly young with tenyears of existence in the market and powered by the relentless drive for quality andexcellence arising from the zest of the Founder, President/CEO, Obi Ezeude.
Very recently, Beloxxi Industries sold a minority equity stake for USD80m to a consortiumof three International Private Equity firms. This Investment will enable the company toexpand its operations in Nigeria and open up export markets in other African countries.
Workers at factory floor
However, the company wants more of this type of deals especially from Chinese investorsand companies.
The drive for greater heights makes the company to seek more partnerships especially inChina due to the importance and seriousness the CEO attaches to Chinese investors inAfrica as he explained in this interview.
Between July 1 and August 1, Beloxxi Industries closed the USD80m minority equity saledeal to a consortium of three international firms led by KFW-DEG Bank of Germany, 8Miles of London and African Capital Alliance of Nigeria. This landmark transactionrepresents the largest transaction in the biscuit sector of the Nigerian economy sinceNigerian independence in 1960.
The CEO said that this will enable the company to increase the capacity of output fromabout 40,000 to 100,000 metric tonnes of cream crackers per annum while the staffstrength will grow from 2500 to 6000 workers at the end of the expansion period.
Belixxi production line
Ezeude also noted that the main reasons why he wants partnership with Chinese investorsare: to benefit from the growing experiences of China in manufacturing and industries; hisgood knowledge of China's genuine intention to invest, develop and industrialize Africa tocreate employment and reduce poverty.
Ezeude confided that: “China has good experience in our field of manufacturing and wewant to benefit from that. We want to learn from China and do it better and that will bebest done with them as direct partners. Through such partnership, we will have access toChina’s best wheat flour supply and with time conclude plans to grow such in Nigeria.With Chinese firms behind us, there would be the possibly of developing full industrialparks which I know they have great expertise in and in that way, access to betterinfrastructure would be made available to our industry segment in Nigeria. We have somany areas we can do business together including coal power, solar energy, infrastructureand many more.
I recall reading in the news early this month about the guided tour of the SuzhouIndustrial Park in the Jiangsu Province of China that the government took African leaderson after their last Forum for China Africa Cooperation (FOCAC) evaluation summit inBeijing.
The reports I read were clear that China took the African ministers and policymakers onthat trip on July 30 to expose them to the success story of China’s industrial developmentleveraging on industrial park models. And I want to assure them that Beloxxi Industries isready to replicate those success strides within the envisaged partnership with Chinesecompanies.
For a start, we want to assure the Chinese investors of our openness because I know thevolume of businesses they do with some major manufacturers in Nigeria. The investorswith interest in us can always reach us on our website and good enough, the ChineseEmbassy in Nigeria is very active in relating with the people of Nigeria and we are open toallow them pay us a visit and see our factory and be convinced that we are for real andready to do business. It’s our wish right now to also get contacts of ready firms in Chinathat would invite us over for discussions because Chinese investors are tested and sincereserious business partners.”
