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The day Pakistan stop mentioning Jf17 as "Cheap" air craft, the day it will hit the market.
Our marketing revolve around words "capable aircraft with one third of price of other modern jets"
It sends very bad impression.
Make it bit better, like
"An Aircraft which has complete answer to your quantity issue and it can full fill your quality issue on special demands"
Make minds of customer to think that Jf17 is not a cheap product, but a flexible product for your flexible demands.
COST EFFECTIVE SOLUTION for MODERN day Air Force
The PAF's current marketing angle:"It is cheap. It is good. You can't get F-16, so get this. " When I was a kid and was to get a toy, my dad had a penchant for running into PAF-like sales people. Let's say, I have no love for such sales tactics.They need to change the slogan
COST EFFECTIVE SOLUTION for MODERN day Air Force
Need to market "JF-17 Thunder" as SAAB marketing "GreepanNG "The day Pakistan stop mentioning Jf17 as "Cheap" air craft, the day it will hit the market.
Our marketing revolve around words "capable aircraft with one third of price of other modern jets"
It sends very bad impression.
Make it bit better, like
"An Aircraft which has complete answer to your quantity issue and it can full fill your quality issue on special demands"
Make minds of customer to think that Jf17 is not a cheap product, but a flexible product for your flexible demands.
I'm very curious to know where is AC Khalid Mehmood and why he was removed from Marketing team of JF-17.
The PAF's current marketing angle:"It is cheap. It is good. You can't get F-16, so get this. " When I was a kid and was to get a toy, my dad had a penchant for running into PAF-like sales people. Let's say, I have no love for such sales tactics.
I think the Marketing Company has to be hired for this , "Affordable" plane thing has to go the focus should be on the Lethal capabilities of the plane not it's affordability
- Radar
- Range of Weapons
- Ease of flying
- Agility of plane
I think the work that is done by Marketing Company or Agency for promotion of an item in such events is far more greater then perhaps a military person (even with greatest intent)
- We live in the Age of LCD / HD TV our marketing team could not take 70 inch HD TV for presentation?
- Why they could not show the HD marketing video ?
Horrible stand by the way (Lack of decorative material and Presentation)
Airforce /KAMRA need to spend 1.5 to 2 Million on creating the "Presentation" on modern standards
If you are selling a plane in 25 Million -35 Million range your display booth should have a professional "CUSTOM" look to it that is where a professional Marketing Team comes in who design these "Units" for key events so your product Stands out
Turkish weapon companies get this aspect as they are in Europe
TURKEY
Just compare the "Presentation" element
This is the Area where Pakistani Defense Sector just lacks behind !! Tremendously
The booth should be SCREAMING Pakistani Flag + KAMRA Aeronutics, with a futuristic display with LCD 55 Inch Displaying JF17 thunder Flying over missions , doing acrobatic moves
There should be 3 LCD (55 inch)
1 LCD:
Showing plane flying performing Acrobatic moves , Firing Missiles, Showing Avionics , after burners , take off on runway
2 LCD: Showing plane in Air refueling role, flying in formation with 10 JF17 thunder
3 LCD : Showing KAMRA aeronautics centre of Engineering
4 Model of the SD-10 missile
Like you can't go to Military sales event , with no Professional Marketing Team Backing you up
This looks like a classroom and grade 5 science project presentation
Another booth in UAE (Uses Model + LCD) And a Super large screen in bottom showing helicopter in action high quality MoVIE
Both Name should be "KAMRA Aeronautics, PAKISTAN" because the complex is just a building in Pakistan.
If you are KAMRA AERONAUTICAL COMPLEX
You proudly do every thing imaginable you have product actively used in militaries of world
- K-8 (500+ units flying in world) , Put sherdil demo HD video on LCD if possible
- JF-17 Thunder (66+ planes Active in world's top 10 Airforce)
- BURAQ UAV
- Plane Rebuilt Factory (Engineering Department) : Certified 180+ planes rebuilt
- Avionics Factory
- Electronics Component Manufacturing
- Radar Manufacturing / Installation & Maintenance etc
JF-17 is the latest from KAMRA, is the Latest Greatest Fighter Jet out of KAMRA
Motto: 4.5 Generation plane loaded with latest Technology Bigger bang for your dollar
- Large Model of JF-17 Thunder
- 2 Large LCDs 55 inch (One showing Thunder / One showing KAMRA Engineering)
PS: HIre 1-2 Ladies (18-24) for PR duties at booth
Where is the Professional Presentation in International Event ?